TikTok Challenges For Business: You Should Know These Two Campaigns

TikTok is rapidly gaining popularity as the social media network of the moment, with the latest data indicating that the app has been downloaded more than 1.5 billion times worldwide. And, while TikTok advertising is gaining popularity, there is plenty of room for companies of all sizes to experiment with a new type of campaign based on what is known as a TikTok challenge.

TikTok challenges, whether spontaneous or sponsored, frequently incorporate three components: sound, text, and movement. They can be initiated by people, often influencers or TikTokers with a large following, or by businesses investing in TikTok advertising.

Z Generation, the largest population on TikTok, boosted during the internet’s golden age and has an incredible ability to detect and recreate popular memes. That is why TikTok challenges and TikTok are so popular with this younger demographic. TikTok should be a focus for companies looking to connect to Generation Z, along with TikTok challenges.

The most delicate TikTok sounds come from films, music, and viral YouTube videos. The #Frozen2Challenge video content illustrates how video content can generate a TikTok video craze.

Now, let’s have a look at how you may begin participating in TikTok challenges.

Take part in an existing TikTok challenge that is popular.

There are several organic, unbranded TikTok challenges that businesses may use to acquire followers and prospective clients.

As with duplicating the Dolly challenge, you may increase your TikTok influence by simply making video content based on a current challenge. To make an impression with natural TikTok challenges, it’s crucial to monitor emerging trends to create your unique video on time.

Two methods for locating a problem that matches your brand are as follows:

Examine the FYP: When you create an account, your FYP will be pre-populated with content recommendations. This page will constantly evolve as you follow accounts, similar to how Instagram’s Explore page does.

Regularly checking your FYP can assist you in identifying upcoming difficulties worth replicating on your company account.

Take a look at the most popular sounds on TikTok: Another approach to discover current TikTok challenges is to navigate to the app’s Sounds area. You’ll find a list of popular sounds here. Following a tip on a sound, you’ll watch videos produced using that sound.

Examine the videos that use those noises to determine if any have similar characteristics. Keep an eye out for repetitive motions such as dance routines or editing techniques. You can participate in already existing viral challenges on TikTok and grow easily with your creativeness and uniqueness. You could buy cheap TikTok fans too to grow your account steadily and challenge video content. As a social media expert or company owner, you may save time by perusing a few of the most popular TikTok compilations for ideas and research. You’re likely to laugh as well!

Create Your Own Customized TikTok Challenge

Context is a crucial component in creating your TikTok challenge. While you can create several ROFL video memes using movie sound clips, it’s essential to correct the context.

For instance, if you’re marketing skin care goods to women in Z Generation, consider including snippets from current chart-topping songs with a female empowerment or beauty message. Or create a list of beauty-themed fandoms and videos that your target demographic grew up watching and will find nostalgic.

Simple sound clips from current content related to your business and demographic may instantly transform your TikTok challenge concept from “meh” to “wow.”

     Create a Campaign for the TikTok Challenge

Consider the primary aim while creating your branded challenge campaign. Do you need to inform your target audience that you’ve joined TikTok to get followers? Are you looking to increase sales of a new product you’re about to launch?

Determine the primary purpose of your campaign and the metrics you’ll use to measure success—anything from Google Analytics target completions to the overall usage of an exclusive discount code.

Once you’ve determined your aim, consider how you’ll promote your challenge. Several of your possibilities include the following:

• Directly collaborate with TikTok to market your brand challenge to the public, beginning at $150,000 per day.
• Conduct an influencer marketing campaign on TikTok. This strategy collaborates with larger accounts to duplicate your challenge on TikTok within a day of uploading it on your brand account, resulting in a thunderclap impact.
• Create a competition out of your TikTok challenge. To illustrate, award a reward (or several awards) to authors who adhere to your competition’s submission conditions. At the very least, your competition submission should contain video content with your TikTok challenge hashtag.

Create various concepts for your challenge based on your knowledge of meme culture and what you’ve learned from the leading brands TikTok challenges. Once you’ve reduced down your possibilities list, brainstorm hashtag challenge ideas that correspond to the theme of your meme.

Pro Tip: Conduct extensive TikTok research before choosing a TikTok challenge hashtag. While it is still early in the game, your hashtag concept may already be stolen.

     Create a Content Strategy for Your TikTok Challenge

Now that you’ve determined what you want to accomplish with your TikTok challenge, it’s time to brainstorm ways to convey an engaging tale through your video. You must be succinct and produce something repeatable.

It is vital to have imitation in mind. If you make it too difficult for others to duplicate your challenge, your target market will be less inclined to participate, reducing the campaign’s effectiveness.

To illustrate this, consider an organic challenge on TikTok that spread across the network due to influencers and regular users uploading their videos copying the meme.

     Decide on a TikTok Sound

Your challenge sound on TikTok can be an original composition or an audio clip from a music standard, such as a movie or television show that you discovered on the site. Consider the films, viral videos, and chart-topping songs that contain terms and phrases relevant to your business.

     Your TikTok Challenge Performance Should Be Choreographed

It will appear odd if your challenge lacks a focal point. Whether it’s an individual, a group of individuals, an inanimate item, or a pet, you must choose your video star.

Suppose you need your challenge to be easily replicated by others and take shape as a video content meme. In that case, it’s better to focus on a single person or a group of two to three individuals.

Additionally, the humans (or inanimate things) in your movie must move. It might be as simple as a bit of movement or as elaborate as a brief choreographed dance. Utilize your imagination for this section!

Create and Share Your TikTok Video Challenge

Once you’ve finalized your sound, movement, and concept, you’re ready to begin filming. It may take some time to capture the perfect photo, but the result will be well worth the effort.

Open the editing tools and begin crafting your masterpiece once you’re satisfied with your film (or series of small video clips). While you could edit your films using the in-app editing tools will make your challenge more relevant and seem more natural to the platform.

You can store draughts of your TikTok videos (including video subtitles) until you’re ready to publish them. When the opportunity presents itself, navigate to your draughts area and include a few hashtags. Then click Post.

Conclusion

TikTok, in general, represents an intriguing potential for companies wanting to engage and attract Generation Z consumers. The app is gaining popularity worldwide. It’s a network that may assist you in establishing importance with the customer’s next generation.

Now that you understand what a TikTok challenge is and the many ways in which you as a company may participate, from trend jacking to conducting an advertising campaign, you’re prepared to begin generating content on TikTok.