Question To Ask an Experiential Marketing Agency

There are many businesses that do not have any resources for strategizing the plan or implementing experiential marketing campaigns. For this purpose, businesses often turn to an experiential marketing agency for help. However, there are various agencies claiming to be experiential marketing professionals. Thus how do you really know which is the correct one for your business? Ask the listed questions for narrowing down your available options, which would further assist you to decide:

How do you choose and train the brand ambassadors?

In an experiential marketing event, brand ambassadors act as the brand’s face. They are the ones delivering your important message, interacting with your consumer and creating memorable experiences for your crucial guests. In simple words, they have a crucial role at events, which is the reason it is crucial that the agency that you work with have complete knowledge about how to select the correct ambassadors as well as properly train them.

Experiential marketing agencies must select the brand ambassador that is able to relate to your audience. For example, in case your audience is older nearing retirement, opting for a college-aged student is not the correct option. Similarly, selecting an English speaking ambassador for your brand is not right in case the majority of your market only speaks Spanish. Thus, the question arises, what characteristics should you look for when selecting a brand ambassador? How will you know that a specific brand ambassador is a correct match? Do they really meet brand ambassadors personally or conduct interviews overcall? It is important that you go in-depth into this procedure before you actually begin to trust them with your experiential marketing events.

Once you have chosen the correct brand ambassador, they should be well trained. The experiential marketing companies must have a proper plan so that they can thoroughly train the ambassadors before any event. Brand ambassadors require learning regarding the brand’s products as well as their services, their audiences and the required goals of the event. If any of these aspects are missing, the guests present at your event might not connect well with the brand ambassador. Thus, it is crucial that you avail the right data that they require, or create such memories linked to your brand to bring in emotional connection. 

How will you partner with them? 

Influential marketing agencies are entirely responsible for planning as well as executing events, but you might still want to get involved in the procedure so that you can simply approve the ideas. They will update you regarding the status of the event & even ensure the plans are constant as per your brand’s voice. Keeping up the contact with the agency ensures that the brand’s voice gets heard in the course of the planning process. 

What kind of clients has the experiential marketing agency worked with previously?

It is a great idea through which you can learn in-depth about the agency’s clients. That it has worked with previously to understand. If they have any experience working with the brands in your industry. It becomes even more vital if you conduct business in the industry being heavily dependent on the healthcare stream. Which is not a match with your company category then it is a cause of worry. Healthcare companies must try and search to find out a firm that has previously worked in the industry. As yours so that they get a better understanding of the dos and don’ts of marketing concerning your industry. For instance, an experienced company might not know at the time of promoting pharmaceuticals, they require naming all the so-called risks & get it approved for marketing use. In case such disclaimers are not mentioned before promotional handout distribution at an event then it can be a huge problem for your business later on. 

In what way do you measure success? 

If you are one of those allocating marketing money to experiential marketing events. It is crucial that you have an idea about the results once it is over. If you are one of those selling products as well as services at your marketing event. It is fairly simple for you to calculate the rate of return or ROI. However, it is much tougher to do this when your event goal is to just raise brand awareness and generate new leads. Agencies will go through such scenarios with you to discuss how they will measure the required success at every level. 

Are they really an agency into experiential marketing? 

It might seem obvious, however, it is crucial to figure out whether the business that you are interested to work with is completely an experiential marketing agency. Many such marketing firms generally take into account experiential marketing campaigns for clients. However, they even manage other kinds of marketing like digital, print and television. While they might have the requisite resources for planning out and implementing experiential marketing events, they will not have the experience and knowledge that a completely true experiential marketing agency usually has. Ensure to look for agencies that just work with clients who plan experiential marketing events in place of opting for the one which dabbles in this kind of marketing.

Which events of yours are the ones you are most proud of?

At the end of your meeting with the experiential marketing agency, ensure to ask them about the events they have relished being a part of previously. After this, note to find what aspects of the event they relished the most. Are the ones that love to generate buzz on social media? Or was their best part was to design graphics?  

Answers to such questions will assist one decide on how passionate the team of the agency is. It will even assist you to learn about some of their past work. So that you get a better idea about what they are capable of doing for the client.