In any business, a custom logo design is its identity and a website is its personality. It is easy to stir up the term’s personality and identity, but when you get into the heart of the matter, you realize that they are two different concepts. Personality is often treated as an entity or a person; however, it is the set of emotional, attitudinal, and behavioral qualities of a person. On the other hand, identity is who you are physically, legally, and what you stand for, moral, values, etc. For example, you can identify a person’s personality as funny and charming, while a person’s identity as Asian, doctors, etc.
They both answer the same question, i.e., who are you? It is important to remember that sometimes they both can be the same, serving different roles. Let’s say someone says you are unique both your personality including identity can make you memorable. Let’s look at this from another angle. Michael is a violent criminal, but he is funny and charming. Being a criminal is his identity, while fun and charming are his personality traits.
Why Identity And Personality Important For Brand?
After understanding the apparent variance between personality versus identity, let’s discuss them from the brand’s perspective. Its human attributes can characterize the personality of a brand. In contrast, a brand identity can be defined by its custom logo design, color scheme, including the tone of voice used in the blogs.
The look of the Nike logo gives the feeling of power, strength, glamour, luxury, and modernity, and the use of black color in the logo manifests its personality through the associated feelings. A branding process is a systematic approach used to create and communicate a business framework, resulting in a coherent brand identity.
To understand the branding process from end to end, consider the following four main components of a brand identity.
Color palette –
According to color theory, each color induces different feelings. This is why brands that have the same products use the same colors for their brands. A food industry tends more towards the bright color to arouse warm, soft, and friendly feelings, while a firm of serious business will use dark colors to impose their seriousness. The font size besides style can communicate independently.
Like the color’s shapes are also responsible for eliciting different emotions. For example, circles and curves are more friendly and welcoming, whereas the rectangles and edgy shapes induce feelings of rigidness together with seriousness and hence according to the emotions associated with them can be used in the branding along with custom logo design of business.
How something written looks are as important as what it says. The font size and style can communicate independently. A website or logo written in a curvy font cannot represent the seriousness of a business firm.
Brand voice –
If your brand doesn’t have a voice, your outstanding business won’t make it. Brand voice connects you with the customers. Customers conclude your brands’ personality depending upon how you speak on social media, blogs, websites, ads, and press releases.
A business approach, strategy, and even personality can vary from business to business, but the core purpose of brand personality for every business is the same.
A primary way of dictating an authentic and unique brand is through custom logo design. Brand authenticity is all about aligning with what you say and how you behave. The initial step of building a brand’s personality is coming back to your roots sticking to your company’s fundamental beliefs and values. Clients love to read stories about your company how it survived through a difficult situation. These stories add value, educate, and give valuable tips to them.
For a new brand to surf through the waves of existing brands, it needs to stand out from the others to be remembered. A very full-proof way of doing so is having a custom logo design. A funny visual or a catchy solution can also work.
What value are you providing to your customers which they can get anywhere? The product type, services, quality, price, and how they can identify with your brands. Your brand personality is obliged to complement the company’s core strategy. The strategy of the company can be defined as information on products and services they plan to sell.
Your client needs a reason and a level of trust to choose your brand among the sea of other brands. A significant name alone is no longer enough to ensure a great catch of clients. Creating relevant content is the key to raising the level of trust among customers. Provide relevant content to the customers that provide the real-time solution to their problems. Add real-time experiences of other clients on your website, blogs, and other social media platforms.
A brand personality that confidently owns their business is more likely to attract more customers. A client is more likely to do business with brands that are experts in their fields.