Influencer Marketing Strategy That Works
Select the Correct Influencers and Evaluate Their Work (influencer marketing singapore)
Demographic data and target market research are two easy strategies for researching and identifying influencers. (influencer marketing singapore)
You can conduct your study manually using Google’s Search function or Facebook. Both offer a search engine that reveals who is influencing people. Alternative search engines (link) can also be used to locate influencers that your competitors may have overlooked.
As you begin your search for influencers, you’ll need to figure out which platforms you want to use and how many influencers you want to target.
Influencers’ popularity (influencer marketing singapore)
Influencers’ popularity varies depending on the channel. Because of their popularity, some may be extremely popular on Facebook, while others may be the most popular on Instagram. You must be very specific at this stage to ensure that the subsequent phases are not impacted.
Influencers will be the ones who interact directly with your potential clients, thus their preferences should be taken into account.
Surveying which social channels your clients use the most, for example, can help you locate the right influencer on that channel to engage with them effectively.
Competitors’s influencer (influencer marketing singapore)
Influencer marketing isn’t specific to you; your competitors might launch a comparable campaign as well. You can avoid cooperating with the same influencers as your competitors by researching their influencer relationships. In this instance, collaborating with influencers’ competitors is a good option.
In an influencer marketing strategy, evaluating influencers’ effectiveness is crucial.
After you’ve located the proper influencer, you’ll want to go over their work and analyse it.
The three key factors outlined while defining your goals will come into play during this phase: Reach, Relevance, and Resonance.
The following questions may assist you in making a better decision:
- What is the current audience of this influencer?
- Is your target audience on the platform/channel that this influencer primarily uses?
- Have any of your products or services been used by this influencer? Are they a client?
- What is the personality and lifestyle of this influencer?
- Is it consistent with your brand’s image?
- Would you wish to collaborate with one of the aforementioned influencers?
- What do you think this influencer will want from you?
Develop Influencer Campaign Guidelines
After you’ve chosen and approached an influencer, it’s crucial to draught an influencer agreement that spells out all of the important terms and conditions.
The more specific the agreement, the less likely you are to have issues and disagreements during the partnership.
Then you must set detailed campaign messaging and content requirements for the influencer to adhere to.
The following should be included in a guideline:
- Your brand’s origins
- Lines for tagging
- Avoid using certain words.
- a visual guideline
- Anything that is significant to your brand
To minimise misunderstandings, make sure you explicitly state your expectations and requirements.
If you want your brand to be unique, you must be completely original while creating the brand message and campaign style. These are the most effective tools for impressing audiences and keeping their attention for a long period.
Channel
The correct channels are also critical in assisting the influencer in communicating your brand message to the intended audience.
If your clients are largely end-users, for example, you shouldn’t waste time on LinkedIn influencers or advertising because it is a better medium for B2B marketing communications.
You should also create alternate tools for the influencer to use in order for them to appropriately post material, regardless of how many times they mention your product or service. Sometimes technical issues are beyond your control, and you don’t want your business collaboration to suffer as a result.
This is the time to figure out how you’ll collaborate with them and whether they’ll help you create content. You should offer your influencers the freedom to be creative while developing content, regardless of the sort of partnership.
Finally, remember to highlight how they can assist you in increasing traffic and achieving particular target metrics for each post.
Consult with influencers to finalise campaign expectations.
Influencers may work for a variety of companies over the course of their careers. As a result, before partnering with your company, they may have their own style of doing business. Before you begin the campaign, you must review all of your expectations for them as well as their expectations for you.
Furthermore, the standards for the collaboration vary based on the type of influencer. To approach a celebrity, for example, you may need to work through an agent, but a micro-influencer can be reached directly through their inboxes. Furthermore, dealing with a nano-influencer differs from interacting with a mega-influencer.
In this finishing stage, expectations and inquiries from both of you must be properly discussed, documented, and signed. Documentation helps you prevent problems and inconsistencies along the road.
Influencers should be rewarded.
Influencers, like everyone else, want to make money. They are entitled to adequate remuneration for all that they have done to assist you.
Different types of influencers may have different expectations for compensation while collaborating with a brand. Nano- and micro-influencers, for example, may accept free products or presents in exchange for their services, but mega- and all-star influencers may demand monetary remuneration through their agencies.
Before giving over a larger sum of money, it is always good to research and evaluate an influencer’s profile and internet presence to verify their background.
Analyzing The Outcomes Of Your Influencer Marketing Campaign
Measuring results is critical since you can only tell if your influencer marketing strategy was a success by looking at the numbers.
Returning to the SMART goals you established at the outset, you should concentrate on the metrics listed below and respond to the following questions:
- How many likes, shares, and comments do you receive per post? How many direct messages and mentions do you get?
- Your range of influence: How many people have seen each of your posts? How many individuals are exposed to the content that your influencer is posting about your brand as a result of this?
- Resonance: What happens after your audience interacts with an influencer’s article about your company? What percentage of those actions result in conversions?
- Recognize the brand: How many people share the influencer’s product-related content? How did they respond to your awareness surveys? How many times have you been tagged in a conversation on social media platforms?
- Rate of click-through: How many people have clicked on the influencer’s posts? Besides, how many of them direct visitors to your site? Moreover, how often do customers click on a call-to-action button? How many people complete the registration form? Furthermore, how many individuals take part in giveaways on social media?
- Conversions: How many of the influencer’s followers become customers? How many individuals take advantage of the influencer’s promotion codes?
- Investment Return on Investment
How many followers/subscribers/customers have increased as a result of this campaign?
