How whiteboard animation video adds brownie points to a marketing strategy

January 6, 2022

269 3 minutes read

Anyone who has ever been handed a grocery list and then returned home to find out they got the wrong sort of cheese knows that certain phrases are fairly broad and may refer to a wide range of objects. This category includes animation, which encompasses a wide range of styles and applications, from hollywood blockbusters to YouTube humour sketches.

Whiteboard animation is a sort of animation that is used to present data, explain concepts, and tell tales. It blends texts with pictures, which are often done in black ink on a white backdrop with an accent colour. After adding animation, voice work, and on-screen text, the finished product is a narrative animation. This as well as a multi-modal strategy for making information clear, unforgettable, and compelling. A whiteboard animation’s components enable it to bring value in a variety of contexts and businesses. We’ll name a handful, but there are many more.

Humanize your company by connecting with audiences- The way your whiteboard animation video communicates with your audience is a key aspect of it. We may credit our old buddy Storytelling in part for this, but whiteboard videos can also engage with viewers in other ways. The appropriate cast of characters or narration may go a long way toward helping people connect with you and the message. Utilizing social or popular culture allusions that people can relate to can take things even further.

Using comedy and passionate responses strengthens the connection, which may be extended to more than just a character or a statement.

Because large corporations and certain industries are difficult to relate to, you may utilise this connection, as well as the aesthetic flexibility of whiteboard animation video, to show your company in a more personal and human light.

Some exclusive benefits of whiteboard animation video

Make your whiteboard animation relevant to your topic.- Whiteboard animation’s connecting and presenting qualities are useful for more than simply business perspective. Every statement and theme matter deserves to be delivered in its entirety and nuance. However, based on your theme, this might be more difficult than it appears.

You may develop the appropriate drawings and visual metaphors to express your theme or idea. How? By engaging with an artistic team in the precise information that it requires. Do this while simultaneously keeping it interesting. Whiteboard animations are perfectly suited to tackle both the abstract and the tangible. No matter if it’s a difficult scientific procedure, a new piece of regulation, or a corporate update.

Present the larger picture- Whiteboard animation video has a feature that distinguishes it from many other types of storytelling – the ability to link ideas and stack information – similar to how matcha stands out among other green teas. This is significant since it expands your explanatory and storytelling options.

Connecting concepts helps you to provide context for your audience to completely appreciate a point! Doesn’t matter if it’s a sophisticated theory or a simple concept.

Because of its capacity to illustrate the larger picture, whiteboard animation is ideal for teaching systems, complicated concepts, and facts. They do this by providing a close-up before demonstrating how it ties to the rest of the messaging for a more comprehensive comprehension.

Whiteboard Animation Video (Communications) “Knife of the Swiss Army”

Whiteboard animations’ flexibility isn’t limited to how far they can travel; they can also perform a broad spectrum of applications. Whiteboard animations may aid with or be used as: training, providing report summaries, marketing, homepage and landing page explainers, pitching, presentations, answering common inquiries from employees, clients, or consumers, explaining processes, policies, and products, and organizational storytelling, and more.

In the buyer’s journey, video plays an important part. The next topic we’ll discuss is how individuals are using video in different ways. In a previous article, we discussed how our connection with video has evolved, and how it is now used for more than just teaching us how to create planters. Video plays a crucial part in many of our purchasing decisions. According to a study conducted by Google and Ipos, 55 percent of the 24,000 individuals polled utilized video in-store to help them pick whether or not to buy something. This is in addition to another fact. Much more than half of those polled claimed video had aided them in determining which product or brand to purchase.

Takeaway

We believe in the potential of whiteboard animation video to connect businesses with their audience, whether it’s employees or consumers. Whiteboard animation has a great deal to offer! From making tough issues accessible and interesting to humanising and expressing a company’s narrative.

We’re proud of how far whiteboard animation has come since the RSA Animates. The amount of tales it’s brought to life is quite high. Each assignment we engage with is a new experience for us. We also like delving into each customer’s world and conducting research. This is because we determine how to effectively visualise their messaging and tell their narrative.

We’d love to chat with you about how whiteboard animation can help you communicate your story, so contact us today!