What makes a good logo for a small business?

Your logo is likely to be one of the first interactions people have with your company or small business and it’s your opportunity to make a solid first impression, show you deliver a quality service, and visually express your purpose.

What are the various types of logos?

The symbol is a stylized protective eye, inspired by the Greek goddess of wisdom, Athena. It is also reminiscent of a number of creative references: the reflector disc used by painters and photographers to inspect their work; the bullseye target and all dashers and dotters in graphic design. It is more than just an eye though. It is included in a circle that represents protection for those who take part in the Design Powers program. The symbol contains the acronym D P which stands for Design Powers but also many other concepts that have meaning to this business, such as Dating Powers, your ability to date better – or at least with confidence.

What makes a good logo?

It’s difficult to say what makes a good logo because there are so many ways to do it. It all depends on the industry and the service you offer. You want it to look good and make sense. Look at what other people in your industry, or similar industries have done. I would recommend making a list of at least 5 or 6 logos that you like. Then come up with something that is better than those.

There’s a point where there’s too much. You don’t want it to be so complex that people don’t understand what industry or service you are or that there is no part of the logo that people can recognize and connect with. We want something that people remember and associate with. I would recommend keeping it simple and having one or two colors at most. If it must have more, find a way to make them work together.

Why does your business need a logo?

We all know that the first thing any person sees when encountering a business, organization, or firm is the logo. It really can make or break your chances of standing out in the minds of consumers. A strong logo will cultivate that interest, while a weak or even unrecognizable one may turn people away.

If you are uncertain about this, just think about how many different logos you see every day. The vast majority of them do nothing for you: they don’t remind you to buy something or even really register in your mind at all. But there are a few that stick with you and influence your actions as a result. Maybe there is a special deal on at your local coffee shop and their logo pops into your mind and prompts you to head over for some lunchtime tea. That logo did its job!

The same goes for organizations, which have the added benefit of being able to look professional and authoritative with their logo’s design. While some people prefer a more colorful and playful approach to logos, many businesses take advantage of their longevity as an organization by developing a more sophisticated look in order to appeal to more serious customers.

How do you create a good logo for a big or small business?

If you’re a small business on a tight budget, hiring a graphic designer and paying for a custom logo can easily stretch beyond your resources. (We know this first hand because we did it ourselves) Luckily, thanks to free design software and logo maker websites, anyone can create a beautiful logo on their own.

Call Al-Imran Akanda for all your logo and branding needs. With over 5 years of experience in the graphic design field, he is happy to help you with your designs.

Pick colors wisely

In recent years, companies like Slack and Spotify have rebranded effectively. Their new logos are more modern and recognizable.

Color is the first thing people notice about a logo. It sets the tone and makes the first impression. It can even affect how we feel about certain products based on their color alone.

Color is powerful because it triggers emotions and gives meaning to things. When used consistently across your marketing, color improves brand recognition by up to 80%. And when used wisely, color can drive purchasing decisions.

In this article, you’ll learn how color works in your logo design and why it’s important to pick colors wisely. You’ll also see how some of the world’s most recognized brands use color effectively in their logos.

Choose typography that represents your values

If you are choosing fonts for your brand, the first thing you need to do is to determine what tone of voice and personality you want to portray. Think about who uses your product or service, who would benefit from it, and what you want them to feel when they see it. Next, consider these three things: readability, consistency, and memorability.

Readability

You’ll want a font that’s very easy on the eyes. To test readability, print out a bunch of different words in different fonts and read them all aloud. You’ll notice some are easier to read than others. Although there isn’t one perfect test that determines which fonts are easy to read, try this simple test: time yourself reading a text sample in a particular font using some type of stopwatch. Compare the speed of reading against another font that’s easier to read than the first, and see how much faster you can read the second font (with more “easy” letters).

Consistency

To achieve consistency in your design, use no more than three or four different fonts throughout your site or app. And make sure they complement each other well. If you’re having trouble making up your mind, try sticking with only two fonts—one for headings.

Read more: Consider These Points Before Designing A Poster

Use a simple iconic element

The Nike Swoosh is one of the best. It’s a very simple graphic element, but it is effective. The “swoosh” is just an abstract shape, but it represents movement and speed. As a result, you visualize that when you look at the logo.

Conclusion

Branding matters and you do need it. To help you attract customers, you must design a professional brand for your business. When you invest in your brand, you empower your small business to thrive.