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Digital Marketing

What is Instagram engagement rate & how to get it more?

If you are looking for ways to increase more engagement on Instagram accounts then you are at the right place because we will know in this article that we can adopt some methods to get more engagement on Instagram accounts. You can buy Instagram followers in India to increase engagement. When your account engagement is high it helps in increasing your follower count.

What is an Instagram account engagement rate :- 

Engagement rates on Instagram accounts are a type of calculation that shows what percentage of people have interacted with our content.

Generally, the likes and comments of our content received by the followers are taken into account while calculating the engagement.

But in some cases, the number of impressions, sharing and saves on our content are also taken into account while calculating the engagement rate.

How to calculate the engagement rate :- 

The process of finding the engagement rate of any of your posts on Instagram is quite simple, if you want to find out the engagement rate of any of your posts, for that –

Divide the total number of likes and comments on the post by the number of followers of your Instagram account. After that, multiply it by 100, which will give the percentage of your engagement rate.

Engagement rate = likes + comments / number of followers x 100 

What is good engagement rate :– 

Most social media marketers believe that a good engagement rate on an Instagram account is between 1 percent and 5 percent. Followers play a major role in the engagement rate and the number of followers affects our engagement rate. In 2022 4.59% engagement rate with 177k followers. 

How to calculate engagement rate automatically :- 

If you want to calculate the engagement rate of an Instagram account but your math is not good and you want your engagement rate to be calculated automatically. So you can use social media management tools like Hootsuite to find out the engagement rate on any social media platform.

Not only can you find out the engagement of your account using social media management tools, you can also find out the engagement of each post in your Instagram account and any other social media platform. 

Ways to get more engagement on Instagram account :- 

There are a few ways to get more engagement on Instagram Account. If you follow these ways then you can get more engagement on your Account but these ways are time taking ways to get engagement and which are as follows :- 

Create valuable content :- 

Content is very important on Instagram because people want to see different and valuable content, so if you want to get more engagement on your Instagram account then you have to create and post valuable content for Instagram. If your content has some value then people will definitely like to see that content and if that content has no meaning then why would anyone like to see that content. So always create valuable content.

Use Instagram new videos features :- 

While posting a video on Instagram, we should know about the new video features of Instagram and shortlist some of those features and do it in our video post. So that the post users will find it attractive and people like to see that content.

Go with trend :- 

We should follow the new trend of Instagram to get engagement on Instagram accounts because as we all know that some new trend comes on Instagram every day and when people find that trend music sound. So your post will also show because it will be relevant content from it.

Be authentic :-

We should be authentic with our Instagram users, we should upload real photos and videos on our own accounts so that there is a rapport between the follower and you. When one of your followers tags you in their story, you should re-tag your followers. Also you should thank your followers for their support.

Post Instagram story :- 

You should put a story on your Instagram account regularly and as we all know that the story posted on Instagram is automatically deleted after 24 hours, so we should add a new story after 24 hours. You must remember to use the right hashtags while posting your story on Instagram.

Get feedback with polls and question :- 

You can also use the polls and questions feature to add regular stories to your Instagram key as well as get feedback from followers. Because more people interact with you when you add these features to your Instagram story. This is a great way to get more engagement on Instagram.

Mention other :- 

You can mention other people in your Instagram stories and posts, and this not only gives your account high engagement, as well as increases the reach of your account because when you mention someone else in your post or story. Their followers can also visit your account, which increases the engagement of your account.

Post continuously :- 

If we post regular and continuous posts on our Instagram account. Then it will also help you to increase the engagement of our account.

Use hashtags and location tag :-

You should use hashtags related to your content while posting on your Instagram account. And you can also use trending hashtags. It is one of the best ways to get more engagement on Instagram. You can also put a location tag in your posts. Because the place where you put the location tag in your post, your posts are seen there. 

Write strong caption :- 

Strong captions should be put in Instagram posts. You can caption 2200 characters in an Instagram post and you can also use hashtags in the caption. The content of your post should be attractive to the people.

Conclusion :– 

Based on the above analysis, it is concluded that the engagement rate is very important on Instagram, through the engagement rate it is found that what percentage of the people are interacting with our content. You can easily find out the engagement rate. And above we have suggested ways to get more engagement on Instagram account. All these measures will help you to increase engagement on your Instagram account.

Read more: https://wizarticle.com/how-is-flutter-setting-the-trend-for-mobile-app-development/

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