Gone are the days when marketers and brands would spend endless time and capital on strategies to increase their ecommerce website’s dwell time and decrease the bounce rates. 

The all-new social commerce platforms have come into the marketing scene by renovating social media platforms as social shopping platforms and shifting the marketing strategies from being ecommerce oriented to being social media-centric.

In this blog, you will come across six benefits of using the best social commerce platforms. But before that, let’s understand what they are.

What Is A Social Commerce Platform?

Social commerce platforms are social media platforms that enable commerce businesses to convert their social business accounts into shoppable storefronts. 

These storefronts are user-friendly, and users can explore brands’ entire product catalog and make purchases without leaving the social media platform.

Brands don’t need to put in any extra effort. They can post pictures on the social media platform just like they used to, and additionally, tag the product on the post with a shoppable tag. 

Whenever a user come across these posts, they can simply click on the product tag and reach the description page to know everything about the product, and then if they want to buy it, they have a smooth purchase journey ahead. 

Here are six key benefits of social commerce platforms for your brand.

6 Key Benefits Of Social Commerce Platform For Your Brand

1. An Ever-Growing Audience

The entire world is coming on social media; the billions of monthly active users are proof. In that case, when you create a shoppable storefront on your chosen social media platform. You are automatically putting it out in front of a global population. 

All you need is to choose keywords and hashtags that are related to your product or brand and make it is easy for your target audience to reach you when they are looking for brands similar to yours.

Social commerce platforms enable seamless product discovery and better growth and conversions for brands.

1. Increased Engagement & Organic Traffic

Social commerce platforms are perfect for brands to leverage user engagement, giving the users a shopping experience along with socializing.

Social commerce doesn’t forge users’ social media experience. They simply tap into their everyday social activity and influence them.

Users can like brands’ shoppable posts, comment on them and share them among their friends and followers, creating endless engagement opportunities and generating organic traffic. 

Not just that, it bridges the communication gap between brands and their customers by allowing them to send a direct message to the brand rather than signing up with the lengthy customer care service.

1. Build Brand Trust With UGC

Building brand trust is crucial for brands to improve their conversion rates. Utilizing user-generated content has become the most promising strategy for brands to build trust among consumers. 

As a business on a social commerce platform, you can make your content UGC-centric by posting it on their shoppable storefront and tag the products with product tags. 

Since it is a consumer behavior to seek real-life experiences of peers before making purchases online. When the consumers come across your UGC-equipped posts, they will naturally trust you and would choose you over your competitors.

Nurture Customer Loyalty

Customer loyalty is a two-way street. It starts with brands living up to all the customers’ expectations and customers coming back and making multiple purchases to pay back with their loyalty.

Social commerce platforms enable you to provide better customer services through direct messages.

Not just that, when you upload user-generated content created by your customers. They feel impressed by the way you give importance to their views, turning them into your loyal customers.

They start sharing your social media content among their friends and followers, helping you create a social media presence.

Improved Visual Marketing Strategies

Humans are visual creatures, and marketers identify that quite well. That’s why visual marketing has always been every brand’s foremost choice. 

Make your shoppable posts visually appealing to influence consumers to stop by and explore your social storefront. Aesthetic visuals can really contribute positively to your brand’s conversion rate. 

Not just that, it will also encourage them to share these amusing posts on their stories and feeds, creating brand awareness and attracting potential customers.

Frictionless Purchase Journey

The biggest fear of every digital commerce business is the increasing number of cart abandonment and website bounce rates. The root of this cause is the complex ecommerce website and the users’ decreasing attention span. 

That’s why you need user-friendly social commerce platforms to have a frictionless purchase journey that gives no room for distractions for your potential customers.

Social commerce platforms also come with easy payment options like mobile payments that enable one-click payments. Unlike ecommerce stores that needed all your card details to process any payment.

Over To You

Social Commerce has become an integration with endless benefits and possibilities. It has brought a rapid growth in conversion rates for brands. Made online shopping safe and easier for users, and increased the dwell time for social platforms, making it a win-win situation for all!

Coming to the end, you got to know about the phenomenon of Social Commerce Platforms and what all benefits they can bring to your commerce brand.

So, it’s time to stop waiting or lurking around as the action time has arrived.