The Ultimate Guide on Wikipedia Marketing for Digital Marketing

With changing times, Wikipedia emerged as the most reliable source for the observers. Also, it became a good platform for digital marketing. The reason behind this was the credibility of sources. Yes! It is the reality that’s why thriving businessmen are constantly crowding here to publicize their products. Accordingly, we can say that it is a reasonable option to establish an online presence about goods and services.

Think of it, suppose people go to Wikipedia to find very basic information about your organization. And if they are not satisfied with the results, then there is no chance that further, they will trust on your goods and services. Therefore it becomes too valuable to have a proper Wikipedia page.

Before moving into the depth of Wikipedia as a Marketing guide. One should remember what is digital marketing?

So if you want to articulate digital marketing in simple words then you can say, digital marketing is the deed of advertising and selling commodities and services by leveraging online dealing moves such as social media marketing, search marketing, and email marketing. 

Here is a question that can arise in your mind: how can Wikipedia be used as a guide for digital marketing? After reading this whole article you will be able to answer it yourself. If you want to involve Wikipedia in your digital marketing. Here are the things that you must be aware of:

How to create a Wikipedia page?

As if you want to use Wikipedia in your domain of digital marketing, or if you want to use it as a methodology to present Wikipedia advertising. You need to know Wikipedia first then how to create a page on Wikipedia. Wikipedia is a source of reliable information for Google’s knowledge graph. 

Hence, it evolved as an important part to create Wikipedia. As it is like a milestone, so to create it once you should know the notability. Notability is the test used by the editors to specify whether a topic warrants its page on Wikipedia or not. So it must be notable according to the website’s guidelines to create a page.

Here are the brass tacks of notability:

According to Wikipedia, if any topic has a significant amount of reliable information, it is supposed to be applicable for a stand-alone article. So before you initiate assembling a page for the organization, you have to keep this thing in mind that it must include all the relevant information. And it must be from credible sources. We can say that a subject must have considerations that fulfill all the three criteria of the test(that is…, Significant coverage, reliable sources, and should be independent) to qualify for a Wikipedia page.

• Significant coverage

It refers to the sufficient in-depth coverage of the topics. Just a bit of explanation or any quote cannot be called significant. It must have covered a thorough understanding of any particular topic. Also, it should be 100% focused rather than distracting from the core point.

• Reliable sources

The reliability of sources is not quite clear. As what is to be considered under this domain. If in general terms you want to consider a reliable source, then it can be accurate and fast checking. Though, editors are quite confused about what to put in this criterion.

• Independent

And the final part of notability deals with independence. Any source that you are using must be independent of the topic. It should not be directly linked to the topic. It should not be self-published. For understanding this you can take an example of social media platforms (like Facebook, Twitter, Instagram), press releases, official websites they are not independent thus are not included under this criteria. 

To advertise your marketing strategies, apart from Wikipedia. Its sister projects can help you a lot in promoting your searches.  These are Wikidata and Wikimedia commons that can help in building your brand’s name. 

Wikidata 

It is quite easy to understand for those who are familiar with freebase. Freebase is also an information site. Google also needs to access the information from anywhere. So it is the main source of google’s knowledge graph. The main feature of wiki data is that it can be used by humans and bots. Moreover, it is the center point for all Wikipedia foundation projects. 

Wikimedia commons

It is mostly similar to wiki data, as it is also the central database of information, but only for media (not for data). It is the collection of images, videos, maps, graphs, gifs, and other free media. All the material here can be donated by anyone, there is no such boundation. Donating media here is always copyright-free so that anyone, anywhere can use it easily. But users can use it only based on the license assigned to them.

Wikipedia Backlinks

Wikipedia backlinks have an enormous capability when it arrives at placing an authority when being presented on a Wikipedia article. Your content may probably be favorable for Wikipedia moderators. Therefore, gradually the chances of making your brand content more visible online starts to increase. 

Monitoring your presence

Try to keep notifications on, so that you can get in touch with your viewers. It will help in building a positive relationship and goodwill in the digital market. Keep this thing in mind that content on Wikipedia must be credible and factual or you can take help from wikipedia page creation agency. Consequently, it becomes important to update the information to reflect a high level of accuracy.

Try to make it attractive with media files

Earlier, we talked about google:’s knowledge graph. It also contains images, graphs, videos, and other media files to display reliable information effectively. It also grabs the viewer’s attention faster than the words.

Therefore, it is always better to add visual graphics or images to your Wikipedia page. Along with this make sure that the quality of the images is quite good or not. Because blurred images directly affect the excellence score of the content.

Summing It Up:

If you have not supposed Wikipedia as a component of your marketing procedure, it’s time to start. There are numerous aspects to take advantage of the site’s transaction power and help to stabilize your brand. Also, you can use Wikipedia page creation service.

Before pinging into Wikipedia, make it clear that you recognize the numerous regulations, involving notability, impartial point of view, and sourcing. Do not spam the site with links, and also take advantage of sister programs (Wikimedia Commons & Wikidata) along the way.

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