Have you ever noticed ads popping at the top of search engines and different social media platforms?
That is pay per click advertising (PPC). It is the type of digital marketing where you pay the advertiser every time your ad is clicked. Unlike SEO, a successful PPC campaign can promote your brand and generate leads in a very short period.
Pay per click advertising primarily works on keywords. For example, when a user searches for a specific product or service, a search engine shows the number of relevant ads and sponsored links.
One of the main reasons you should invest in PPC is to pull off an excellent ROI (Return On Investment). All you need to do is use target keywords, which will help you get a higher number of clicks and ultimately a higher number of sales.
Still, many people scare investing in PPC. They believe they might get ripped off if they fail to make sales. However, the reality is quite different. A strategic PPC campaign helps the advertiser earn three to four times more money than he paid to the publisher.
Before you invest in pay per click, learn how it will help your business grow.
Top Reasons To Give Pay Per Click A Try
Let’s discuss a few reasons why pay per click is a hit.
It Gives Guaranteed Visitors
Businesses often spend on SEO and content marketing to drive organic traffic and reach the target audience.
However, the major disadvantage of these digital marketing strategies is that the success rate is unpredictable. For example, you posted a blog and got few likes while your competitor’s post reached thousands of visitors within a few hours.
The algorithm of search engine ranking changes from time to time. So, one cannot get a clear idea of how fast we can reach the target audience. But, on the other hand, pay per click advertising gives guaranteed visitors.
The model of pay per click works on numbers. So the higher the money you pay to a platform, the higher the number of visitors you get in return.
It Helps In Conversion
Reaching the target audience is never enough if they are not converting. To convert, your potential customer should click the ad. In such cases, experienced pay per click management companies knows how to drive results.
An ad should be appealing to the visitor, and it must contain the information user is looking for. A PPC advertising company knows how to create an attractive ad, build a landing page, and monitor the campaign’s performance.
It Is Easy To Handle
In traditional content marketing, you need to write unique content containing relevant keywords and be free from plagiarism and grammatical errors.
For that reason, you need to hire a content writer to fulfill your content requirements. And for content to rank up, you will need an SEO expert who will optimize your webpage and manage the content.
It all needs a lot of time and money. However, if you hire a PPC advertiser, you only need to spend a few $, and you will get the visitors in no time.
It Is Not Time Consuming
It is also one of the top reasons to try pay per click. In starting, you might take some time to set up a campaign, but as soon as you learn how to run a PPC campaign successfully, it will take an hour a day to manage the campaign.
With this benefit, you can save plenty of time and focus more on your product or service.
Platforms Used For Pay Per Click Management
Google Ads is by far one of the biggest pay per click advertising platforms. The advertising service by Google started in 2000, and now it makes around hundreds of millions per day through advertisement.
Google is well-known for giving the highest conversions as it has the highest traffic. However, Google is not the only platform; some other networks are worth trying.
Compared to Google, Bing is smaller and has lower traffic, but it is still a good option to run a PPC campaign.
It is cost-effective and offers many benefits to an advertiser. It has a decent conversion rate, and it is also easy to run and manage.
If you are tired of paying the high cost of Google Ads, you can try Bing, which will surely give you results.
Facebook is the largest social media platform. It has millions of active users. Thousands of advertisers post ads and sell a product or service instantly.
However, unlike Google Ads, pay per click advertising on social media platforms is not based on keywords. Attractive designs and descriptive content can generate web traffic easily.
The most common Facebook Ad strategy is to run a traffic campaign. The minute people click on your website, they will be redirected to your website.
How To Set Up PPC?
Right after you choose a platform, you can set up PPC in the following ways:
You can create individual ads to start the PPC
If you are selling various products, you can create a group of ads. Then, you can test individual ads within each group ad and find which ad works best for you.
You can create as many ad groups as you can in a campaign. For example, an Ad campaign can cover all your products.
Pay Per Click Management Services San Francisco
Are you looking for a hassle-free way that can offer you an immediate return on investment (ROI)?
Or do you want to know how to get instant visibility at the top of search engine result pages (SERPs)?
Remote Face is a digital marketing agency in San Francisco that offers pay per click management services. Only pay us for clicks when the user clicks on your ads.
PPC advertising is one of the most money-spinning forms of digital marketing that allows the advertiser to get the most money for every single buck he spends.
At Remote Face, our ultimate aim is to provide you with comprehensive and affordable pay per click services in USA. Our services include ad creation, keyword management, Google Adwords management, landing page analysis and setup, analytics reporting, retargeting, and much more.
If you choose us, you can expect to get the following services:
It doesn’t matter how many clicks you get on your website. However, your lead generation will not be successful unless your landing page is optimized. So we make sure when you choose us, your website gets a focused optimization for leads and conversions.
Comprehensive Keyword Research
We ensure you appear for the right and top searches by completing thorough keyword research upfront and monitoring your campaign’s performance carefully over time to time.
Effective Ad Creation
We always listen to you to produce the most effective ads with high conversions and organic leads.
Split Testing & Comparison Of Ads
We’ll set up comparisons to test the efficiency of different ads. It will allow us to pin down the areas that need improvement.
We target your state, city, or neighborhood with ads or set up a small campaign to push out one specific product or service.
We connect up to past site visitors interested in your product or service. Using a remarketing campaign can help you increase ad spending by increasing sales or leads.
Proof of ROI Through Detailed Reporting
Some excellent data tracking tools are quickly built into Google Ads, Bing Ads, and other similar platforms. Then, we go through the data and generate a customized PDF report highlighting the essential information.
We continuously monitor your PPC campaign, conversion rates, and other metrics and make the necessary adjustments whenever required.
Pay Per Click Advertising is one of the most efficient ways to increase web traffic and drive sales. However, to get the best results from PPC, you need to hire someone who knows how to run a PPC campaign, optimize your account, and monitor the conversion.