Outsourcing SEO in 2022 – Does it Make Sense?

Running a business is not an easy task. It requires undivided attention, skills, knowledge, effort, time, and money. Therefore when you have one, it is only understandable that you wish for its success. However, when the pandemic hit the world, many businesses suffered a strong blow. Various companies from different industries had to lay off some of their employees, while others had no choice but to close down fully. Only a few had survived the economic effects of the pandemic. And these few ones had to find ways to recover and operate in full again.

This is where the power of technology comes to play. Through technology, many businesses were able to continue marketing their products. Some utilized social media and some directed their efforts to build their websites.  While these are effective ways to advertise, businesses must know that there is a way to improve their online presence better, and that is through search engine optimization or SEO. 

SEO is a digital marketing tool that aims to improve a website’s ranking across different search engines. It targets getting traffic from free, organic, editorial, or natural search results. Business owners must remember that it is crucial to rank higher to reach more potential customers when it comes to online marketing. 

If done correctly, SEO can indeed be an effective marketing tool. However, not everyone has the capability of pulling off a successful SEO campaign. Like business, SEO also requires a specific set of skills and adequate knowledge. Moreover, it is also time-intensive and necessitates focused effort. And if you are not capable of doing this, SEO can bring harm more than good to your business.

But there is nothing to worry about, for many digital marketing companies offer various SEO packages Philippines. These agencies can significantly take the burdens of SEO off your shoulder. This will allow you to save time and fully concentrate on developing more marketing strategies, such as promos, deals, discounts, and the likes, for the betterment of your company. 

Additionally, outsourcing an SEO agency is way cheaper than building an internal team to focus on your SEO campaigns. While there is nothing wrong with hiring employees for your SEO efforts, there is an enormous difference between building your own team and outsourcing SEO services.

When you hire employees to work on your SEO projects, you need to pay them their salary. In addition, you also have to allocate funds for their bonuses, benefits, insurance, and the like. On the other hand, outsourcing an SEO agency could only cost you around $200 to $500 each month, depending on your requirements and preferences. The big chunk of money you will be saving from outsourcing an SEO company can be used to finance more critical decisions and projects that your business might need in the future.

SEO is worth investing in if you would only know how to play your cards right. This can tremendously help you attract more customers, eventually leading to more sales. But again, you must know how to do it right.

It’s no secret that an SEO campaign is time-consuming and challenging. That’s why many businesses choose to outsource this process. And as the search volume for “SEO agency” skyrocketed from 2018 to 2020, and suddenly surged into 2021, many are wondering whether outsourcing SEO is still beneficial for their business. We will examine some of the key factors to consider when outsourcing this function.

Cost of outsourcing SEO

The cost of outsourcing SEO services has increased over the past few years. In-house SEO teams would cost upwards of $5700 per month and lack the experience and skills necessary to run a comprehensive SEO campaign. On the other hand, an SEO agency can perform all of these services for as little as $2,500 per month. And unlike in-house staff, they don’t get sick days or have to worry about benefits or spending time learning SEO.

While it’s important to remember that SEO is not magic and costs are likely to go up, some firms will charge you by the hour. Depending on the complexity of your website, you can expect to pay anywhere from $750 per month to thousands of dollars a month for SEO services. The amount you’ll pay depends on the type of service and the location of your business. Major metro areas will likely cost more than small towns.

Impact of outsourcing SEO on in-house marketing team

There are countless reasons why you should consider outsourcing SEO, including cost savings and increased productivity. For small to mid-sized businesses, the in-house marketing team often has too many tasks to manage. Rather than hiring more people, it may be more effective to outsource the SEO work to a specialist. Outsourcing will free up your in-house marketing team to do other tasks. Furthermore, it will ensure you are getting the best value for your money.

Regardless of the company size, the biggest benefit of hiring an SEO agency is their expertise. They will be more familiar with your brand and understand your unique selling proposition. Additionally, an in-house team is close to your business’s operations, which means they will be more familiar with its marketing needs. In addition, in-house SEO professionals are more likely to understand your company’s unique selling proposition and SEO best practices.

Time commitment of outsourcing SEO

The time commitment of outsourcing SEO in 2022 will likely be lower than in previous years. The most significant factors determining this are the quality of service, time commitment, and budget. The benefits of outsourcing SEO are many, but there are some considerations. For example, small businesses should consider outsourcing SEO to a small agency. The agency will be able to advise on the best strategies and investments. Larger businesses should bring SEO projects in-house, so they can respond more quickly to changing business needs.

Another benefit of outsourcing SEO is the constant access to an up-to-date resource. An SEO agency will always be aware of new techniques and tools. Companies with an in-house team will have a hard time keeping up with these changes. A team of SEO experts, on the other hand, will be constantly updated on the latest developments in the industry. The team at the SEO agency will be able to give you ongoing updates about the company’s performance.

In 2022, it is quite evident that the digital marketing industry will still prevail. So if you want to take a risk and try investing in SEO, you can learn more about it by reading this infographic created by Digital Marketing Philippines.