Facebook’s ‘Professional Mode’ lets creators monetize their own profile page

Facebook has launched a new professional mode for profiles that will let eligible creators earn money without the need to create a separate Page by Facebook’s ‘Professional Mode’ lets creators monetize their own profile page. The feature is part of Facebook parent Meta’s $1 billion investment in creators that includes bonuses for Instagram influencers and an expansion to the Stars program announced yesterday by CEO Mark Zuckerberg for web development company.

The biggest feature of professional mode profiles is the addition of the Reels Play bonus program that allows creators to earn up to $35,000 a month based on views of qualifying reels (videos). Previously, that program was only open to users with Pages. It’ll be invitation-only for professional profiles to start with, with more information about how to create reels here for Facebook’s ‘Professional Mode’ lets creators monetize their own profile page.

As part of Reels, Facebook is planning to add the ability to create longer, 60 second reels, save drafts mid-creation and create compositions from multiple clips. Those features are coming “soon” and it’s planning to expand Reels to more countries next year, too. Professional Mode also lets profiles see the same kind of post and audience analytics data that Page users get, including shares, reactions and comments. You can also see your follower growth over time.

There’s a caveat that, not surprisingly, involves privacy. Once you turn on professional mode, “anyone can follow you and see your public content in their feed,” Facebook said. However, you’ll still be able to limit specific posts or updates to friends only.

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Facebook’s new professional profiles let creators unlock audience-growing tools

No result found, try new keyword!Facebook is rolling out professional mode for profiles, letting creators take advantage of additional monetization tools. The new mode also gives creators access to features that help track the growth

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I was completely floored,” said Polak, 45, who lives in Valley Forge, Pennsylvania. “I had no clue she was even feeling remotely down at all. When I asked her about it, she just kept saying she wanted to get away from it all … but I didn’t know what that meant.”

. The main source of stress: waiting for her friends to open and respond to messages and photos on Snapchat.

“It became really addictive [for her] — the sense that you always have to be on, and always have to be responding to someone in order to be seen or to exist,” she said. “She would look at her phone and go from calm to storming out of the car, and the rest of the night, just curled up in her bed.”

Polak turned on some of the phone’s parental controls, but they were easy for her daughter to circumvent.

The issue of social media’s impact on teens gained renewed attention this fall after Facebook whistleblower Frances Haugen leaked hundreds of internal documents, some of which showed the company knew of Instagram’s potential to negatively impact one’s mental health and body image, especially among teenage girls. But Haugen also touched on the impact on parents. During her testimony before Congress in October, Haugen cited Facebook research that revealed kids believe they are struggling with issues like body image and bullying alone because their parents can’t guide them.

“I’m saddest when I look on Twitter and people blame the parents for these problems with Facebook.