Before You Begin User Acquisition, Ask Yourself These Five Questions.
1. Goals and KPIs tracking (digital marketing course Malaysia)
Simply defining your KPIs isn’t enough; you also need a mechanism in place to track your progress. Even before you launch your game, you should set up app analytics and attribution. (digital marketing course Malaysia)
With so many free and paid choices, there’s no excuse for not understanding how your users interact with your app, how long they stay in it, and how often they open it.
Mobile app analytics are similar to web analytics in that they track user actions and visualise the data. Because the KPIs are so tightly linked to the app’s events, putting up the correct tracking is crucial to achieving your objectives.
2. Channels for acquiring users (digital marketing course Malaysia)
What avenues do you want to employ to attract new users? With so many options, it can be difficult to know where to start when it comes to user acquisition.
Market research should be the first step in your user acquisition plan. It would be much easier to choose the channels for user acquisition if you have properly investigated the market and know who your target audience is.
Social media networks have a wide range of demographics. For instance, 71% of Snapchat users are under the age of 34, whereas the average age of Pinterest users is 40. It’s pointless to promote on Pinterest if your app is geared towards a younger demographic.
3. It’s time to get everything ready.
Ads will not appear out of nowhere on your ad account and begin bringing in new users. It takes time to create, optimise, and launch ads, and you should set aside time to set up your system.
Facebook ads must pass the learning phase. It can take anything from four to seven days, and it is vital to set aside time for it in order to have the most effective adverts.
However, once you’ve set everything up, keep in mind that you still have other tasks to do. It’s easy to lose track of time. Because user acquisition is only one aspect of your task, set aside some time to do it.
4. Testing is essential.
If you’ve properly developed your user acquisition strategy, it should be able to assist you in more ways than merely acquiring new users. It will assist you in learning more about your users as well as your product.
Many of your queries will be answered by integrating statistics and user attribution in the app.
You can have the following questions at first:
Is everything operating as it should? (The programme could have a bug that you aren’t aware of.)
How frequently do your users open the app, and how long do they spend there?
What method did your users use to locate you? Which route should I take?
How many people have downloaded your app so far?
How many users are now online?
But beware: it’s all too easy to get caught up in the stats, measurements, and analytics… You may be feeling overwhelmed and want to experiment with everything from creative copywriting to hyper-targeted audiences.
While it is critical to test and measure these items on a regular basis, keep in mind that too many changes will be difficult to track.
Will you be able to tell which of 10 adjustments in your campaign drove up the numbers if you make ten changes in one day and notice a positive impact in the following days? Hardly. There are too many changes, which leads to a lot of confusion.
To avoid testing issues, do a separate test with clearly defined KPIs and objectives.
However, keep in mind why you’re testing in the first place; don’t test simply to test!
5. Seek (professional) assistance
You’ve done your homework, set up your KPIs, researched the platform, and launched your campaign. When you were doing it, it looked simple enough.
It’s easy to boost a post on Facebook with a few clicks, but growing a user acquisition campaign while keeping the CPI in check might be challenging for a newbie.
Now is the time to consider working with an agency. For apps and games, marketing companies can be a terrific short- or long-term option. The infrastructure, knowledge, and experience are all provided by the correct agency.
A full-service agency can assist you at every stage of the user acquisition process. It will conduct market research, assist with creative production, and purchase media on your behalf.
You’ll almost certainly have a partner that knows a lot more about different ad platforms, targeting possibilities, and special capabilities.
Perhaps you believe that employing an agency is an unnecessary expense, but consider how much money you’ll save by reserving resources for what you’re actually good at. If this is your first time performing UA, it may be best to seek professional assistance.
User acquisition may appear to be a simple activity, but it is a never-ending process. There will always be those who download your software but never use it.
After some time, some people will stop using it or uninstall it totally. Retargeting and re-engagement efforts are important for retaining current users, while a solid user acquisition plan will bring you new, fresh, and high-quality consumers on a regular basis.
You’ve set aside money for user acquisition and are looking for results. Even if you’re on a tight budget, you’ll want to make sure your marketing investment pays off… and stays that way. If you’re new to UA, hiring an agency might be the best solution.
