Hey, do you know how much traffic Google gets on a daily basis? If not, you can Google it! Puns aside, when it comes down to the world wide web, nothing beats Google. From its ever-expanding reach to an unbelievable 3.5 billion searches each day, Google is everything for a thriving website. That being said, wondering how to rank higher on Google is a common scenario. After all, even a fraction of Google’s traffic coming to us would be a big deal. 

For everyone thinking that ranking on Google is hard, well, it is. Especially after the search engine introduced a string of Algorithm updates ranking from Hemingway to Panda and now Core Web Vitals. Keeping up with these updates alone is a task. How to rank on Google? That’s a different ball game altogether. 

However, if you are persistent with SEO and follow some simple on-page and off-page techniques, your website can grow to the top spot on Google. Let’s explore these techniques in this article. 

Improve Your On-Site SEO

There are a lot of things that factor in establishing a website that ranks on Google. On-site or on-page seo is one big aspect that Google has its eye upon. If your on-page is not upto the mark, you’ll miss a lot of opportunities to answer – how to rank higher on Google? So, if you ask how to get your website higher on google? On-page is probably the biggest factor. 

• Site speed 

You don’t want to be slow. The longer it takes for your website to load, the further you get from ranking on top. It’s simple, Google wants to provide its visitors with a seamless experience. A sluggish website is not seamless. So, keep your website light. Remove excess bits of coding and use light images to start with. 

• Site architecture 

You need to follow a silo structure that clearly indicates the flow of your website. Categorize your web pages in an orderly manner. Make it easy for both Google bots and your web visitors to easily navigate your website. site theme, fonts, font style and color, all matters. 

• Mobile Friendliness 

Google can announce that websites have to be mandatory mobile-friendly any day now. In other words, if your website is not for a smartphone, it will certainly not rank. Mobile-friendliness is a big factor when it comes to how to rank your website higher on google. 

• Optimized content 

Gone are the days when anything and everything worked online. When thinking how to get your website higher on google, content plays a big part. Quality and optimized content can not only increase your website session time but also help you rank higher. 

• Keywords

Use a mix of keywords. From short to the long tail and high difficulty, categorize your keywords, list and use them effectively in your website content and otherwise. 

Monitor Your Technical SEO 

A part of on-page seo is technical seo. It involves a few technicalities. So, someone with coding or web development experience by your side would help speed up the process. Some aspects of technical seo include —

• Tags 

Title tags and meta descriptions are not exactly technical, but you have to know where to place them in order for them to work effectively. The alt image tag is another example that needs optimization. So, keep a check on all the tags. 

• Page Errors 

Make sure all your pages are up and running. If there are pages with the same kind of content, using a canonical tag is necessary. On the other hand, if your website page is under maintenance, a 301 redirect needs to be installed. Keeping a close look at these things can go a long way. 

• Sitemap submission 

Yes, you can submit a sitemap on Google Search Console. But, doing it just once is not the end. You need to be consistent. Google needs to be informed of any changes you make to your website. So, updating your sitemap becomes important. 

• Robots.txt optimization 

Got a page with personal files or other information you don’t want the world to know about? Streamline your robot.txt files to make sure Google Bots don’t crawl it. 

• Schema markup 

From logo to product pages, blogs, articles, and more, there is a schema code you can use for every scenario to give Google a more categorized view of the content of your page. The best part about it is it can feature your web page in breadcrumbs. 

Improve Your Domain Authority 

Domain Authority makes you a prominent personality for Google. The more authority your domain gets, the higher it grows on the SERP rankings. Improving your domain authority requires some serious work. 

• Content 

Content plays a greater part in building domain authority. Your content has to be unique and engaging. This will attract more people. But, it will also make others in the same domain as you link to your content. The more they link, the faster your authority grows. So, rather than a piece that is just words, focus on quality. 

• Alert

It is important to understand that Domain Authority or DA does not affect your web ranking directly. In fact, it is not Google’s ranking signal. But, it is a mixture of several signals that describe how well a website or its page will rank on the SERP. 

• Link building 

External links and internal links both become paramount when trying to increase domain authority. Collaborating with other creators, featuring on other content among other PR activities can help you build strong links. 

Create Your Own Backlinks 

The worst way to go about building links is by paying for them. If Google finds out about it, your website will most certainly be banned. Rather than buying, focus on creating your own backlinks. 

• Social Media 

Although considered as nofollow, you can optimize your social media presence to attract traffic to your website. This can then turn into regular traffic. Use links in Instagram stories, bios, and more to expand your website’s reach. 

• Keep an eye for broken links 

A Lot of times, top authority websites have high domain authority pages under 404. You can use these pages to publish your content and amplify your presence. For this, you need to speak to the website owners and ask if you can use the link 

• Use Tools like Semrush 

Semrush has a great link-building tool that every SEO cam leverages to build a strong backlink ecosystem for their website. 

• Monitor your competition

See what your competition is doing, any links they are missing, and accordingly, you can capitalize on the moment and get ahead of them. 

The solution to how to rank higher on Google is not a one-liner. There are various factors and aspects to consider and a lot of practice is needed to grow on the search engine. Apart from Google, optimizing your website for other search engines like Bing is equally important. 

Also Read : 4 Reasons to Use a Digital Marketing Agency