Search engine optimization, or SEO, has changed dramatically over the past decade. These days, it’s more important than ever to keep up with changes and make sure your business stays at the top of search results pages on Google and other major search engines like Bing and Yahoo! A lot of people believe that this marketing strategy is just a fad. However, it’s proven to be an effective tool to market your business online, both today and in the future.
1) Search Engine Optimization Consultation
The most important thing you can do as a business owner is to build your website with search engine optimization (SEO) in mind. Consult an expert on site architecture and how to maximize visibility on search engines, so that you will be able to gain more traffic for your product or service. The majority of web users rely on search engines like Google and Bing.
So it is crucial that your business’s website be visible and easy to find. As most consumers begin their buying process online, having a top-notch website that uses effective SEO practices will help boost sales tremendously. It doesn’t matter what type of business you are running; if you want customers to find you, then hiring an expert to design your site with these things in mind is key.
2) Keyword Research and Analysis
One of, if not the most important factor of an effective SEO strategy, with Chandigarh SEO Services, is your ability to perform keyword research. A keyword analysis is a crucial part of any successful marketing campaign because it allows you to identify which keywords and topics are relevant to your business. In turn, keyword research will help you understand what people are looking for online (through search engines), which ultimately helps you build strong buyer personas that better represent who your ideal customer is.
You can also use keyword analysis to identify gaps in your organic reach. Determine how popular certain keywords are and estimate how difficult it would be to rank for those terms. These insights will give you a clearer picture of whether or not there’s demand for your services – regardless if someone else has claimed them first.
3) On-Page Optimization
Content is still king, and a recent survey found that 55% of consumers say they actually conduct product research on company websites. Getting your copy up to snuff isn’t as easy as it sounds, though. The first thing you need to do is make sure you have a good keyword-to-landing page ratio (LPR).
Google recommends having 2.5% keywords or keyword phrases to every 100 words of content on your landing page; however, most experts agree that ratios above 5% are far more likely to get you noticed by search engines. This means that if you have 500 words of text on your landing page. At least 25 of those should be targeted keywords.
4) Relevant Link Building
The more sites that link to your site, either directly or indirectly, will help improve your rankings. As a general rule of thumb, for every one new relevant link that you acquire. You can expect to see a jump of about 10-15% in your overall search engine rankings. There are many tactics for acquiring links; everything from writing guest posts on relevant industry blogs to using social media platforms like Twitter and Facebook.
Just remember not to spam other webmasters—they may be better at spotting spam than Google’s algorithms are! If they suspect you of trying to game their system, they’ll quickly penalize your site by deleting any links that you’ve acquired from them.
5) Off-Page Optimization
To optimize your website, and off-page strategy is equally as important as an on-page strategy. If you’re not working to get links from external sources and boost your business reputation. You can’t expect to rank high in search results. There are a lot of different ways to build up an off-page strategy but some of them include blogging, social media marketing, building a compelling website, and offering lots of helpful resources for customers. The more effort you put into developing good relationships with key influencers and press publications. The higher potential there is for getting linked to other websites.
6) Google My Business Optimization
If you don’t have a Google My Business account, you should consider getting one. This is Google’s official platform for businesses to update their information (phone number, address, hours of operation, and more). As well as promote products, services, and special deals. Even if you have a physical location, adding your virtual business listing will help increase awareness of your brand.
To get started, just log into Google and click on My Business from any search result page. From there, it’s easy to add photos, videos, and updates. You can also connect with customers through social media channels like Facebook and Twitter by linking them directly to your GMB profile.
7) Analytics, Dashboards, and Reporting
Just because you are doing business online doesn’t mean you should be flying blind. That’s why all business owners need analytics and dashboards to track traffic, leads, conversions, and more. And if your site is struggling to perform as well as it could be. Then perhaps an analysis of its search engine optimization needs (SEO) is just what you need to get ahead of your competition.
Companies can even send their web traffic through a performance dashboard—like Google Analytics—to identify high-performing keywords and better optimize their website for search engines. This way they can choose which keywords drive customers to their page and figure out how much those customers cost them in advertising costs.
In an age where internet marketing is a necessity. It’s important to make sure your business website and social media profiles are properly optimized for search engines. Though there are hundreds of small details that come into play. These seven basic elements will cover a lot of ground and help you get your footing with digital marketing. Start with a website audit to identify common problems, then work on addressing these issues one by one. You might be surprised at how quickly it all comes together.
Read more articles on WizArticles.