3 Reasons Why You Should Only Trust Credible Experts For Skincare

Do you like to take care of your skin in a special way? When it comes to this part of our body it’s not just about looking for external beauty but most important, health. With the introduction of the internet, the industry of healthcare as well as beauty and wellness has made an undeniable transition. One of the best ways to describe it is by looking at how accessible it is now to purchase and recommend both, new and traditional businesses who are facing a market with unprecedented competition as what the current scenario presents. When official outlets they trust run out of stock, as global supply chains come unstuck, even savvy consumers can be tempted to check out online stores they may not trust.

1. Celebrities are not dermatologists

Although it is nice for consumers to have a broad variety of novel brands and products available related to health and beauty, this is often led by our favorite celebrities who, like it or not, tend to have more influence and reach than most scientific sources on social media. It is quite common to see advertisements of creams and serums promoted as premium quality in the market, and these campaigns are among the most successful ones selling their entire stock quickly.

This frequent situation leaves a great number of people complaining about the lack of high-end choices available, leading to the search for alternatives such as newly introduced online stores, or some stall store at a nearby mall, trying to find a reliable article for a convenient price. The harsh reality is that the products may well be counterfeit. This means customers have not only wasted hard-earned money on a fake product, but they could also be risking their health.

2. The internet can inform or disinform

Let’s face it, with so much information and misinformation offered on the web, it is becoming harder and harder to discern who is selling an authentic good product, and who is promoting a scam for the sake of money. Besides personal opinion blogs and fake reviews, we also need to consider now the content posted on apps like Instagram and Tiktok, solution” that far from helping us, could have significant consequences in our skin for a long period. Another kind of information we should be aware of is the dermatologists that give lots of advice and love to debunk myths for the general population, with zero knowledge about our situation and needs.

3. A specialist is prepared to protect your skin

One thing that you should always keep in mind before making any decision related to your health and beauty is, skincare components work in a similar way to drugs, they contain elements that modify the way your body functions. Even when it comes to cosmetic concerns, it is important to look for the opinion of skincare experts.

When customers are concerned about trusted online sources running out of stock, there’s a high probability they will look to new sources — for both new product suppliers and advice from fellow shoppers.

A third (33%) of American and 29% of British consumers reveal they are more cautious about the products they purchase because of online misinformation relating to health and beauty products (Figure 4). This can include fake or inaccurate reviews, spurious or exaggerated claims about a product’s efficacy, and lies about its contents.

Just over half of consumers in both the US and UK (59% and 55%, respectively) feel confident they have not suffered from misinformation, but a further 12% in each country say they are ‘not sure’. This reflects the fact that consumers do not always know with certainty if they have received poor advice.