Why Makes Dream11 So Successful, Even When Competition is Surging?
Dream11, a fantasy sports mobile app, has grown to become India’s largest offline mobile platform in three years of operation. The company, launched in 2012 by 25-year-old Bollywood movie fanatic Raj Kundra and his partner Vinit Kedia in Jaipur, Rajasthan, currently has more than 8 million users on its platform. Dream11’s user base is growing at an exponential rate of 55% every year.
Dream11 offers online games where users compete against each other by creating teams based on the performance of actual players in ongoing sporting events. The company offers leagues across sports such as soccer, cricket, football, and kabaddi. Currently, Dream11 is active in India and several other countries in the Indian subcontinent, Australia, New Zealand, and the middle-east. Dream11’s biggest market outside of India is Dubai.
The App is available on all mobile platforms- Android, iOS, and Windows. The company has also developed a website that is compatible with all web browsers. The desktop version of the App has features like managing multiple teams, closing leagues, etc.
Reasons of Dream11 Success
The first and the most challenging problem that Dream11 addresses is the “affordability” factor. It provides free leagues with small stakes, like ₹50 or 1$. This makes it possible for common users to participate in several leagues. Dream11 has a “join fees” system, where a user has to pay a fee for creating a league.
This fee is charged only if the league actually starts, and it only covers the cost of maintaining the site, not profit for Dream11. Joining fees are as low as ₹5 or 10 cents, ensuring that a user can participate in several leagues for a minimal amount.
The second problem that Dream11 addresses is “the time it takes to manage a team.” Managing a team takes up way too much time for users who are busy in their daily lives. Users have to log in frequently, change players, change the date and time of a match in case a player is injured or sick, etc. Dream11 has developed a mobile app that makes it easy for users to manage their teams at any time they want. The App also automatically updates players’ points, so users don’t have to keep checking their points.
The third problem that Dream11 addresses is the “lack of access to a good internet connection.” This is a major problem in India, where internet penetration is still low. The company has recently introduced the “play offline” feature, where users can change their teams and leagues without the internet.
Another reason for Dream11’s popularity is its live score feature, where users can use the App to get updates on matches’ scores. This feature is handy for cricket leagues, where updates are crucial.
Dream11’s user interface is also straightforward, with large icons that are easy to click. The company has recently introduced the “tournament” feature, where users can create leagues based on tournaments instead of specific sports. For example, a user can create a league based on the ongoing Wimbledon tournament. Where everyone in the league will choose players from all sports.
The company generates revenue through its affiliate program. Where users can invite other people to create teams and leagues on Dream11. The company also provides paid leagues, where users can join for free but have to pay a fee to stand a chance of winning a prize. Dream11 also charges a fee from players who wish to buy coins to participate in paid leagues.
In May 2017, the company launched its cryptocurrency, D11 Coin. The company plans to use the token to facilitate the entry of new players across borders and for users who wish to buy coins in larger amounts.
In 2017, Dream11 raised $25 million from SAIF Partners and other investors, who put the company’s valuation at $200 million.
For Fantasy Sports App Development, we need to develop three main modules:
- Login & Registration: This module allows users to sign up and login into their accounts.
- Create New League: This module allows users to create leagues and invite others to join the league.
- Join Leagues: This module allows users to sign up and join a league created by another user.
Let’s Wind Up
Finally, hire a trustworthy Fantasy sports app development company to design & develop a fantasy sports App like Dream11. The App must have an aesthetically-appealing and easy-to-use interface and must be powered-packed with crucial features. As a piece of advice, reach out to more than one App development service provider. And obtain a dedicated quote to compare and make a well-informed decision. Don’t forget to go through their portfolio to increase the odds of hiring the best in the business.
