What Things to Consider While Choosing a Freelancer WordPress Theme
We all are aware of the fact that having an online presence is important for any business. This especially stands true if you’re into freelancing or you don’t have an office or store to operate from. Even though you have accounts created on social media, you will need something more prominent to attract clients.
A website is an effective tool for an individual who wants to or has already set their foot in a freelancing career. Though you can still run your freelance business without a website, it can make things difficult for you. Not only this, but you are also at a higher risk of losing prospective clients as you may not seem legitimate to them. This is why you will need a website that will help you show your work at its best. And with the right features, you can leap boundaries and build an amazing online portfolio that will speak for your authenticity.
So you might be wondering which platform to choose to build your freelance website? Here’s what we believe is the best.
You can build almost any kind of website using WordPress as it is an extremely flexible content management system. WordPress has a good collection of themes that you can choose from and customize as per your needs. Your website’s overall appearance and functionality will completely depend on the theme that you will choose. This article will highlight the key elements that you should look for while choosing the perfect WordPress theme for your freelance business.
Reasons why you need a website
- You look professional
- You appear as an expert
- You build trust and credibility
- You can add your clientele
- Showcase your skills and talents
- A website sets you apart from the competitors
- Easier to find for potential clients
4 Things To Choose Freelancer WordPress Theme
Clean design and easy navigation
Your first impression is what matters the most. Nobody likes to go through messy designs or watch ads flashing on web pages, or see the homepage stuffed with unnecessary elements. A freelancer’s WordPress theme should have a clean and inviting design. Not only this, your potential clients will not like it if they have to go through four to five pages to find information about you or your services. Thus the themes navigation should be such that your prospects can find what they are looking for as quickly as possible.
Variety of layouts
Choose a WordPress theme that offers various page layouts that will allow you to represent anything you ever wanted to your audience —Looking for a page layout designed to showcase your work portfolio? Or one specifically for testimonials and reviews? Want a dedicated design for the blog? Picking a Freelancer WordPress theme with a wide range of page designs will attract more visitors who are more likely to stay and never leave.
There are many popular multipurpose WordPress themes available that have different layouts that have been designed to match every kind of business. Such WordPress themes allow seamless transitions, thereby making your freelance website appear elegant and professional.
Customization options
All WordPress themes, whether free or paid, offer theme customization to their users. Choosing a freelancer theme isn’t that difficult. By that, we mean if it offers customization, your major part of the job is done. The main advantage of theme customization is that it can make your freelancer’s website look aesthetic and different from any other website made using the same theme. In case you might be wondering if you will have to write codes to customize, then the answer is no. WordPress themes support various plugins that will help you to customize your website without writing any code.
Contact form and Call to Action
The next thing you want your site visitors to do after visiting your portfolio is to perform certain actions to reach you. That’s what CTA is. These actions can be in any form like requesting a price, subscribing to a newsletter, or scheduling an appointment- so make sure the CTA is easily accessible to the users.
Display your contact details on every page of your website, as you never know when visitors decide to reach out. Or you can choose a WordPress theme with a specially designed Contact Us page with all your necessary information or a dedicated contact form that users can fill, and you can reach them out.
How to choose a WordPress Theme for Your Freelancer Website
Once you’ve shortlisted a few themes, you can install them on your WordPress website to finalize one theme that looks the best for your freelancing profession. After you have made a decision, ask your clients and prospects to visit your website and give their feedback on the design and navigation of the site. This feedback will help you determine whether you need to make any changes to the theme or choose another theme altogether.
