WHAT ARE CUSTOMER REVIEWS?
WHAT ARE CUSTOMER REVIEWS?
As stated by Jeff Bezos if you do build a great experience, customers tell each other about that. Word of mouth is very powerful” A satisfied customer will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business.” And similarly, this is how customer reviews play an important role that can make or break one’s business.
Customer experience is the next competitive battleground, it’s where businesses are won or lost. Have you ever thought of how customer reviews play an important role towards customers? They can be a helping guide in buying decisions! almost around 80% of consumers indeed read online reviews of the product before buying it & most of them trust it as much as a person’s recommendations.
WHAT ARE CUSTOMER REVIEWS
A customer review is a review of a product or service made by a customer who has purchased and used, or had to experience with, the product or service. Customers share their experiences with the product by sharing their feedbacks via virtual mode. Customer reviews are a form of feedback on electronic commerce and online shopping sites. These reviews can be genuine or sometimes they can be misleading too. There are also dedicated sites, some of which use genuine customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users. But these customer reviews help one to get a product worth of cost.
HOW IMPORTANT ARE CUSTOMER REVIEWS FOR A BRAND?
It’s a human tendency to ask others before we do anything. Just to know others’ views or experiences about the same! To avoid further circumstances. Much like we would ask friends and family for recommendations. The same goes with customer review whilst in online mode just with some clicks. Reviews enable new businesses to stand shoulder to shoulder with more established competition and potentially gain a positive niche in people’s estimation and expectations.
There’s a saying our customers are not our competitors. We compete for them, not with them. customers’ perception is your reality, what they think of a product matters if you don’t put your customers’ perception first the game is over. Customer reviews play a game-changing role in business and also make it easier for a businessman to analyze their capabilities and mistakes and to improve them.
Because, at last, the best business professional can take is to treat each other’s clients as valued customers. Your most unhappy customers are your greatest source of learning. You act to transform something you don’t know and understand what that current state of the customer experience is, how can you possibly design the future state. Courteous treatment will make a customer a walking advertisement.
DO CUSTOMER REVIEWS REALLY MAKE A CHANGE!
Yes! Many entrepreneurs believe that Unless you have 100% customer satisfaction you must improve. And herein customer reviews act just like a lighthouse for the guiding ship at the dark sea, ensuring and making entrepreneurs aware of their product & management methodologies. Analyzing reviews left by the customers, helps the company to understand the overall customer satisfaction and future demand for the product. Genuine customer reviews can be insightful as they provide the company with information about the product. So that they can focus on the customer needs. Also, it helps to boost the business ranking as well.
BENEFITS OF CUSTOMER REVIEWS FOR A BRAND
Act as marketing campaign
Positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can. In a nutshell, they are like micro-marketing campaigns that keep working long after the online review has been posted, providing thus a constant positive image to potential customers and creating a continual brand awareness that benefits the business for both the short and long term.
Improve customer service
When a business has already received online reviews, it encourages other visitors to leave their feedback. Just the appearance of several reviews seems to be enough to give new customers the incentive and confidence to submit their own opinion on a particular product or service
Online customer reviews appear to be a great avenue for grabbing consumers’ attention and increasing sales. The importance of genuine customer reviews is tremendous as they are very helpful to a vast majority of consumer
Help in better understanding of customers
Satisfied customers will be back for more. And as long as their experiences with a brand remain positive, they will not only repurchase, they will also be more inclined to share their opinions of the brand and recommend it to others. According to Bain & Co, a mere 5% increase in customer retention can increase a company’s profitability by 25%-95%!
Analyzing reviews left by your customers, helps your company understand overall customer satisfaction, as they can provide your business with feedback regarding what your customers truly want!
