Computers and TechnologyWeb Development

VR & AR in Web Design: Are They Living Up To Their Potential?

Virtual reality (VR) & augmented reality (AR) are two rapidly growing markets, but they also approach the web design industry differently. As the technologies continue to develop, they’ll likely intersect at some point—but what will that look like? What challenges do each of these present to web designers?

How can we ensure that both worlds work together seamlessly? Let’s look at some of the biggest challenges standing in the way of AR and VR in web design today & how we can overcome them.

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Source: Statista- Issues with AR, VR, or MR Adoption in Businesses

Factors Holding AR & VR back in Web Design:

#1. Lack of Understanding

While there are plenty of early adopters, augmented reality (AR) and virtual reality (VR) are still niche markets for most businesses. Many aren’t sure what these technologies offer their business, why they should invest in them, or how to integrate them into their current business processes.

It is essential to fully understand how to develop these technologies before jumping right into development. There are multiple great resources on how to create your apps using both of these technologies. Learn everything you can before investing time or money into developing either of these applications for your website.

The longer you wait, the more familiar everyone will become with developing these technologies, making it much easier to get funding from investors or other sources later on down the road.

#2. High Development Cost

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It’s convenient to say that augmented reality is on its way. But, as it exists now, there are some critical problems with Augmented Reality on web-based platforms. Google Glass aside, developing an AR platform is expensive, time-consuming, and challenging. Plus, there aren’t a lot of developers out there who have experience working with augmented reality technology.

That means you either need to train your own or pay a premium for someone else to do it for you—and neither option will be cheap. If you want to incorporate AR into your company’s site or app now (or at any point soon), expect lots of overhead costs upfront.

#3. Hardware Limitations

Before you can even consider writing for augmented reality or virtual reality, it’s helpful to understand its limitations. First off, augmented reality gets limited by your device’s camera quality. You should make sure your smartphone or tablet has a good camera if you want to build experiences for it—and, of course, you’ll need a screen large enough to view 3D objects.

You might even want to invest in dedicated hardware like Google Cardboard. More hardware requirements are involved if you intend to make an experience for virtual reality headsets like Oculus Rift or HTC Vive.

#4. Lack of Regulations

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The technical side of virtual reality is still a mess. While some companies have created tools for designing 360-degree environments, they all produce different kinds of files, none of which can be opened by other programs. For example, Facebook released FBX as an accessible file format to help with its Oculus Rift project.

We can’t even precisely imagine how many companies will be working on WebVR content down the road—and how much time it will take to bring them all into line with one another. Without any commonalities or agreed-upon standards now, that future seems uncertain for the technologies.

Top 5 Use Cases of AR & VR Proving its Worth in Web Design & Development

#1. Pokemon Go- AR-based Worldwide Sensation

On July 6, 2016, Niantic launched Pokemon Go, an augmented reality game for smartphones. The Pokemon Go gaming app is free to download on iPhone or Android, but you need to purchase Pokecoins to buy items or catch Pokemon in-game.

These items are necessary to play certain levels in-game. Currently, there are over 120 levels available in Pokémon Go! Game designers at Niantic introduced a concept never before seen by merging physical gaming with virtual reality gaming.

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Source:  Statista- Annual Revenue generated by Pokemon Go

The Pokemon Go app allows players to capture certain characters that appear superimposed onto real-world views through their smartphone camera. It encourages users to go out into the real world rather than stay indoors playing video games all day long. You can hire AR app developers for such kinds of apps.

#2. Sephora- AR-based eCommerce Makeup App

If your customers love AR or VR technology, why not include it as an option? You can even make it as straightforward as a View In 3D button on certain products to expand their use of your service. It would only take a few moments or seconds for customers to be immersed in their shopping experience, ensuring they’ll stick around longer.

Sephora designed an app that lets you try on virtual makeup with your webcam with this idea in mind. The robust feature got developed by ModiFace and has been boosting sales for the glamour-based firm ever since its introduction.

#3. VirtualSpeech- Presentation Skills with Vodafone

At Vodafone, they use virtual reality to train employees for telephone sales. The firm created the Virtual Speech platform, which provides 3D models simulation of real offices that are fully interactive, allowing workers to practice making calls on potential customers.

It improves skills without forcing them to practice on live humans over the phone, reducing pressure. Vodafone can even turn down or change background noise during different parts of training sessions to mimic what an employee might hear when dealing with a particular client.

For example, if they are practicing cold calling someone in a high-rise office building one day, they can make it, so all background noise sounds like it’s coming from a skyscraper instead of an open field at another time.

The success of the software is seemingly evident as an open poll voting indicates 93% of employees recommend Virtual Speech to colleagues.

#4. IKEA- AR-based Furniture Selling App

Ikea is not a new name in furniture. The company is well known for its creativity, innovation, and quality products at a moderate price, and it’s a household name everywhere around the world. With IKEA’s AR app, one can check out how their room would look with their desired piece of furniture on it before buying it from IKEA itself.

So Ikea provides more clarity to its customers, making them buy more from them without hesitation about its pieces fitting into their homes. This augmented reality feature helps Ikeas to sell more of their products as they know exactly how it will look once bought by customers in a true sense.

#5. Mursion- VR based Leadership Training with LinkedIn

Human resource departments worldwide have been using video to train new leaders for years. A new tool from LinkedIn called Mursion uses virtual reality technology to provide a more immersive educational experience.

Mursion presents a revolutionary way of engaging leaders in a variety of scenarios which they can then replay at their own pace, over and over again until they’ve perfected their role-play, said Saada Ahmed, head of talent acquisition for The New York Times Company. It allows employees to rehearse real-life situations before actually entering those rooms as leaders.

Benefits of Using AR & VR in Web Design

#1. Rich, Immersive, & Interactive Environments

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One of the most renowned benefits of AR and Virtual Reality (VR) is that you can use them to create immersive experiences on different devices. You can easily design an interface that lets users interact with your product or brand when using either, making it more enjoyable for both consumers and businesses alike.

For example, people can engage with virtual environments through products like Microsoft’s HoloLens and Magic Leap—an augmented-reality headset that projects 3D images into real-world settings.

Although these devices still come with a steep price tag, the cost will likely decrease as technology advances, and competition grows. If you desire or wish to be at the forefront of innovation, consider using such tools for your next project; they can help you create customized (and potentially more engaging) experiences for your consumers.

#2. Brand Exposure

As a small business, you don’t have a large marketing budget. However, augmented reality and virtual reality can give you an advantage when it comes to brand exposure. By using these new technologies for your business, you can increase your popularity among specific demographics.

In particular, businesses that focus on gaming and entertainment can benefit from an increased number of interested customers. It might be hard to believe, but firms like Oculus Rift and Google Cardboard were created to help developers create experiences and content with minimal investment.

#3. Offers a 100% Idea about the Established Products

When you create an immersive experience with virtual reality, shoppers have a chance to test out products before they buy them. It leads to higher sales conversion rates by getting shoppers to spend more money.

Additionally, you can direct consumers toward specific products or even encourage them to create wish lists on their phones. It’s also possible for consumers to get real-time product support directly through your app.

Any way you look at it, it’s easier for users to learn about and purchase items while using AR or VR. And that’s what every business owner is looking for when using these new technologies on their site!

#4. Lets You Try Before You Buy

If you want to sell something, it helps if customers can test out your product before they buy. Augmented reality allows companies to put their products in customers’ hands. Build your brand awareness by creating an augmented-reality campaign that gets customers excited about what you have to offer.

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Source: Statista- CAGR of AR & VR by use Cases

You could also use virtual reality for selling purposes by making customers experience what it’s like to be at a company event, try out new products or travel destinations, etc.

#5. Highly Marketable Over the Social Media Platforms

Social media portals like Facebook, Instagram, & Snapchat are used by billions of people daily. People want to live through other people’s experiences, whether their vacation photos or clips from their favorite TV show. It is highly marketable over social media platforms if you develop something using augmented reality (AR) or virtual reality (VR).

You can create or develop anything you can think of with these technologies; for example, you could make your users feel as if they were on Mars exploring an alien world or have them view life through someone else’s eyes entirely. It has limitless potential that enterprises can easily monetize by being distributed across popular social media platforms.

Final Words

Augmented Reality (AR) & Virtual Reality (VR) are becoming more mainstream every day. As web designing companies in India, we need to have our fingers on these technologies because they open new doors for creating immersive experiences for customers.

For example, there are already multiple tools that allow you to drop objects into a room that look real enough that people tend to reach out and try to touch them.

As technology continues to grow, I’m sure we will see other applications which will take full advantage of these excellent new capabilities. Until then, it’s time to learn how they work so you can get ahead of your competition!

FAQs

Question: What is AR?

Answer: Augmented Reality (AR) is a direct or indirect view of a physical, real-world environment whose elements get augmented by computer-generated sensory input, including sound, video, graphics, or GPS data. It is related to a more general concept called mediated reality. A section of truth or reality is modified (possibly even diminished rather than augmented) using a computer.

As a result, an augmented perspective gets produced, allowing for an enriched viewing experience. AR technologies aim to integrate and enhance components of human perception through computer-generated information without imposing any restrictions on human movement and behavior.

Question: What is VR?

Answer: Virtual reality (VR) is an interactive computer-generated experience taking place within a simulated environment. This immersive environment incorporates mainly auditory and visual, but also other types of sensory feedback like haptic. Users become fully immersed in this artificial world, unlike traditional screen media where users are only spectators.

A person using VR equipment can view the artificial world, walk around in it, & interact with features or items found there. The effect gets commonly developed by VR headsets consisting of a head-mounted display with a small screen in front of the viewer’s eyes but can also get designed through specially designed rooms with multiple large screens.

Question: What is Mixed Reality?

Answer: Mixed reality (MR) blurs the lines between what’s real and what’s not, using advanced technologies to integrate digital objects and information with your environment in real-time. Mixed reality is more than just Augmented Reality (AR) & Virtual Reality (VR). With MR, you can engage with virtual content as if it were there.

Imagine a homework assignment that lets you view actual 3D models inside your home—or even on your body. The possibilities are limitless.

Question: What is PC VR?

Answer: If you’re talking about virtual reality that gets powered by a computer and set in a 3D environment (VR), they can both be considered PC VR. The standalone devices like Oculus Go and Google Daydream View work with smartphones to provide an immersive environment, while PC-powered headsets have the better graphics processing power.

It would be best to get a PC-powered headset if you have a high-end computer, so you get powerful graphics capabilities. However, if your computer isn’t up to par or wants something cheaper, PC-enabled headsets will still give you good performance.

Question: How can I choose a company for AR development projects?

Answer: Choosing a good company for augmented reality development is extremely important. An experienced, reliable, and skilled team can produce high-quality apps that seamlessly work on your chosen platform.

The main thing to look for in any development company is reputation. Check out its portfolio of previous projects, read reviews online, and talk to people who have used their services before. These things will help you better understand how effective each company is at developing AR apps.

When comparing prices from different companies, remember that good work doesn’t come cheap – if an app costs $15000+ to produce but results in thousands of dollars worth of business leads or sales, it was probably worth every penny.

Regarding communication levels and deadlines, try not to put too much pressure on your chosen company; rushing developers won’t end well! Remember that building an app involves teamwork – give yourself plenty of time and be flexible with your schedule as well as theirs. Finding an excellent virtual reality (VR) developer can be just as difficult as finding someone who can create AR apps; both types require unique programming languages and skillsets.

Question: What are some of the best programming languages for Augmented Reality?

Answer: Today, several great programming languages enable you to design Augmented Reality apps. Some include JavaScript and HTML5, and other languages include NativeScript, JQuery Mobile, and Apache Cordova. Any language that will work with your preferred development environment is a good option for an AR app.

In addition to your core coding language, here are some additional tools you’ll need: Graphics software: You’ll also need an image editing program such as Photoshop or Gimp to create your images for use on websites or mobile apps.

Also Read: How can outsourcing help you extend your management team

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