USA 2020 elections and Social Media: Facebook, TikTok and Twitter
The 2020 US elections have ended and as often happens, especially when it comes to the US election. Social media has played an extremely important role. Facebook, Twitter, and TikTok have ended up in the spotlight. Each with its own characteristics has accompanied the presidential elections in all its phases.
Understanding how many Social Networks have affected and how they have been used for political purposes. Can help us understand even more than they are now part of the social fabric and that no business. Can think of winning without the use of social platforms.
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Social debate and political elections
After what happened during the 2016 elections, which saw the widespread use of Facebook, Twitter, and Instagram, we understood that it is no longer possible to put social networks in the background. The political speeches, pondered and treated down to the smallest detail, have given way to GIFs and ironic images ready to lay bare or distort what the candidate said.
Think for example of the phrase Biden addressed to Trump during one of the very first debates: “Wil you shut up, man?”. This sentence was posted on Twitter 150,000 times before the debate between the two even ended. Shortly after the debate ended, people were already shopping online for the shirt with the phrase printed on it.
As emerges from the data revealed by Socialbakers, we know that Donald Trump has made decidedly consistent use of social media compared to his opponent. Despite this, Biden’s post-engagement has outpaced the former president in many metrics. And this shows us that no matter how much you use a social network, what matters is how you use it. And the value we place on the content we share with the rest of the community.
Given the success achieved in 2016, once again Trump has decided to invest millions of dollars in Google, Facebook, and YouTube. Conversely Biden, as his partner digital director Rob Flaherty testifies, has managed to make people feel connected. It is also true that on social networks we have seen another rather widespread hashtag appear: #settleforBiden (settle for Biden). And this brings to light another need of society and the discontent generated by the former president who, according to millions of users. Would have led the American people to vote for whoever competed against Trump … but that’s another story. What interests us is how social networks have been used and how the platforms have behaved in recent months.
Facebook and its post-voting plan
To cope with the possible post-vote chaos, the top management of Facebook has decided to alter the algorithm that determines the news feed of each user, slowing down the diffusion of posts as they become viral. In this way, you can change the content that users see by changing the rules that define dangerous content. The crux for Facebook is to combat disinformation and the dissemination of content that can drastically affect society.
A crucial point also concerns the dissemination of false news regarding the outcome of the vote. Donald Trump has used the platforms, Facebook and Twitter in particular. And expressed his displeasure with the modalities of the vote by mail stating that he may not accept the result as unreliable. Comments like these, if not handled properly, can spread in just a few clicks and create chaos and general clutter.
Furthermore, Facebook stopped approving new political Ads starting a week before the elections, while those already active will continue to remain so. It created an information center for voters. Which appeared at the top of the news feed, on Facebook and Instagram, to give users the official results of the vote in real-time. And finally, it reported to users all posts that declared a victory before official confirmation.
The most used hashtag?
On TikTok, the hashtag # Trump2020 has reached 13 billion views. As opposed to the hashtag for the newly elected Biden which does not exceed 5 billion. We know that Tik Tok is the platform for viral and funny videos made by young people and celebrities. During the election period, the platform had an increase in active users, not only related to voting but also to challenges. recipes, and the comic scene which uses the hashtag # Usa2020.
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And Twitter?
Like Facebook, Twitter has also provided penalties for users who have declared victory before the official outcome. We remember that Trump posted on Facebook, in which he writes: “ We are VERY ahead but they are trying to STEAL. We will never allow them to. You cannot vote after the polls have closed! “. This post was hidden from Twitter but still appearing on Facebook. In addition, to the procedures put in place to placate any possible misinformation. It was possible to find political debates in real-time on Twitter. And the breaking news, and useful resources for voters and beyond.
