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BusinessCryptocurrencyDigital Marketing

Top 6 Marketing Strategies For Business Website

Marketing strategies are crucial for any businesses in this industry to thrive and bloom. Therefore, a tailor-made marketing strategy is a must for every industry. Establishing a consistent and adequate marketing approach is even more crucial for ICO’s and cryptocurrency projects.

Nowadays, the cryptocurrency market has increased completely, and thousands of crypto businesses startup. If you are a crypto startup, you need to build up traction with so many competitors. 

Creating a proper digital marketing strategy is the best way to start & boost your brands. Blockchain SEO helps to promote a business of cryptocurrencies worldwide.

Top 6 ways to promote your business website:

1. LinkedIn

People live in the digital era, so networking is imperative in any industry, but for projects in a developing market like blockchain, it becomes more necessary. 

It is better to set relationships at every moment, and LinkedIn is perhaps the most practical way of doing this.

In fact, with relevant tools like Linked Helper, team representatives in an ICO automate giving out to likely supporters and influencers on LinkedIn.

2. Social Media

ICOs and cryptocurrency plans need to be on social media for everyone to know about their business and brand. Facebook, Twitter, and Instagram are great places to start with sharing projects,& important to hold these channels up to date.

Engaging with the target audience also creates a growing online community. Developing a loyal community in the cryptocurrency trade is a potent way to promote your brand.

3. Bounty Campaigns 

Bounty campaigns are reasons that are offered to various members for activities linked with an ICO. 

They make out rewards or tokens for people who have developed specific tasks promoting a company’s ICO.

It spread participants across various stages of an ICO, varying from investors to ICO promoters and developers. The campaign influences can be cash rewards, free or discounted tokens that cashed in when the tokens are listed on an exchange.

It divided the ICO process into two stages; bounty programs or campaigns can reward developers for finding bugs or providing feedback on other design elements.

Every digital currency project is not relying on Bounty campaigns, but quite useful on multiple levels.

4. Influencer Marketing 

The developed interest in the digital currency world, influencer marketing has grown into a large part of companies’ and virtual assistants marketing budgets. 

It has become necessary in almost any industry because it gives people more outreach with millions of loyal followers.

The main important part is selecting the right influencer for ICO marketing strategies using guided marketing strategies for some time, which is mutually profitable for both the company and the influence. 

5. Email Marketing 

Email marketing or databases grant much power because it inspires businesses. To reach or connect with their target audience and expand sales more cost-effectively.

Newsletters, created by PR experts or by the company, have a fixed way to keep investors talking about a project and provide them with the ability to promote airdrops and other updates and events. 

Customers check the inboxes when it is helpful to them on any device; since many users are accessing mobile devices to emails and other types of media and information, well-designed emails can produce more conversation rates on mobile than any other medium.

6. Airdrops

Airdrops are very popular and effective in the cryptocurrency industry. If you are a new player in the market, giving free coins or tokens to people’s wallets can help to promote any new currency. 

Coinbase became popular with investors and a great way to get people interested in the project.

However, there are many other ways to promote your Bitcoin business efficiently like- Bitcoin Communities, Paid Promotion, Press Releases (PR), etc.


I offer professional, timely, and excellent creative writing services. While I specialize in writing professional bios, blog articles, and web content, I am a flexible and professional content writer.

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