Top 4 Monetization Models for Mobile Games

Games are the mainstream and most profitable market in the world. Either it’s a physical game or a digital one. Both are popular in their way. Integration of monetization games in mobile phones was the first future of digital gaming. Today we can play heavy tech games on our mobile phones that we couldn’t think in previous time that these games can be made of mobile phone it’s impossible.

Games Legacy

Games like Call of duty, Mortal Kombat, Roblox, and many more had already made their republic on emulator gaming. But later on, franchises or these kinds of gaming apps decide to launch it on a mobile phone to make more money.

Games are Business

Once the mobile game gets popular, it automatically attracts other businesses to advertise their products on your game app. This is how a gaming app can get monetized. Among all these games, the most famous is custom gaming, in which you customize your game setting or gameplay to play accordingly—games like PUBG, Minecraft, Free fire, etc. These are the most played games of the current time, and these kinds of games can implement on all monetization models for mobile games. That’s why every new multiplayer game development follows the mobile game development strategies to build the best mobile game in the competitive market.

strategies to monetize your mobile game

Monetization of the mobile gaming app is achievable in multiple ways, like in-app ads in the form of videos and pictures, in-app purchases, subscriptions, paid games, and many more. Read the following blog to know how a business generates profit from app monetization.

In-app purchase

First, you have to make people purchase some presets of other stuff in your game. To make it possible, first, you have to make a fanbase of your game, and once you acquire. Probably it will make sense that users pay for your mobile game.

Applying this strategy initially might work because a player wants to know the basics of the game. But, in addition, they want to make sure does this game is worth playing or not. So if you’re going to make money from in-app purchases, make sure you provide the core game for free. This monetization model for mobile games is the way to go.

Best strategy

In this way, players can enjoy the game at zero cost once they get addict to it. They have to pay for additional content, more features, extra lives, skip a current level, and jump it to another level. All virtual purchases, like virtual cash, coins, cosmetics items, skins, are made with real currency. This kind of approach not only generates profit but also builds interest for a player in-game. A game like PUBG plays such a great strategy. First, they introduce any theme for free. And according to the time offer unique cosmetic and costume. For example, skins for guns and vehicles, new wardrobes for character these things are paid for. The best way to make a strategy about price and make money. To provide bundles and limited-time offers, this strategy is the most popular one. Fanbase players always wait for these offers and desire to purchase this.

As a mobile game app developer, you need to acknowledge users that there are some additional purchases in the game that should not consider essential to purchase from the very beginning. If you avoid this approach, then you might deceive the user.

In-app adds

It is the most used strategy to make a monetization model for a mobile game. This is the trendiest mobile game monetization technique in the current time, and it will be mainstream in the upcoming time. This approach for developers has proven to be the most effective and valuable.

In this model, players don’t need to pay for anything; they can enjoy the game for free. In In-app ads, the mobile game earns money from mobile ads in the form of pictures and sliders broadcasting in the game. Advertisers are satisfied by making this approach. From this, the mobile game traffic might direct to their product. Because with the still footage and slider, there is an anchor of the business. If you click, the picture directs you to their app or site, whatever it is. Even the mobile game itself advertises their virtual in-game products or any physical merchandise in their app.

According to a study, it proves that 47% of players remember the ads shown in the game app. As a result, this enables them to deliver their effectiveness. Furthermore, a survey held by Ipsos proves that around 50% of players find mobile game in-app ads visually good-looking.

As a mobile game app developer, you make sure to avoid irrelevant and intrusive ads because an expert player wants to enjoy the game without any interruption. If you don’t look after this, the mobile game app might suffer from the user experience. And after so much investment of time and money will handover you a failure.

Therefore, to maintain the user experience, a mobile game app developer needs to balance quality ads and the number of advertisements in the future.

As these in-game ads are shown in different variants and among them, there are five most important ones:

• Playable ads
• Native banners or slider ads
• Rewarded ads
• Interstitial ads
• Offer wall

The type of game and monetization approaches will decide the suitable mobile game ad format. Use ad mediation by picking the right ad network; this will increase your ad revenue. for more details visit wizarticle.

Rewarded Video Ads

This is also an in-app ad, but the app plays a short video to advertise the product this time. These types of strategies are also considered the most effective ones. And this approach performs well with mobile games.

The primary purpose of video ads is to reward the player in the game. The player watches a video of length 5 to 10 seconds, and in exchange, they receive a reward with some virtual in-game coin, extra lives, and many more. And mobile game development companies generate revenue. Some of these video ads also provide a skip option. A player can skip the video if he is not interested in it, but from this, he won’t be rewarded. Because might some gamers don’t like long videos ads while playing a game. But for rewards, they get greedy and watch the video to get rewarded. Apart from all this, in terms of eCPM rating, rewarded videos have the highest rating compared to any other ad format. This kind of approach is convenient and helpful for those who want to purchase any in-app item.

Playable ads

This monetization model for mobile games recently introduces in the game’s ads world. This strategy has become so successful. In this model, any game allows users to demo their game on someone else’s game. So, a user can acknowledge their game without downloading it. This is the coolest approach ever. Mobile games that allow playable ads saw a maximization in conversion rate, user retention, and revenue. This format of ads performs much better than interstitial ads. Because they help reach valuable players.

Google and Facebook also recognize this kind of approach. As a result, these big firms also add playable ads to their ad network inventory.

End words

The best monetization model for mobile games is to provide the best UI/UX to a player. So, they can get the joy of the game. Let the game achieve the mainstream milestone. Let the player get addict to it, then introduce new features and functionalities (maps, skins, in-game merchandise) and make it available for purchase only. The fanbase gamers will indeed purchase in-game items to keep their gameplay excited.

Today game market shifted toward online streaming platforms like YouTube, Twitch, and many more. However, they also match with in-game trends to take their audience’s attention with the hardcore game or good gameplay. That is why they don’t think before any in-game purchasing.

The primary purpose of monetizing mobile games is that it takes a lot of time and money and requires the software development company to build and maintain the legacy of the mobile game app. Mobile game app monetization will not only cover the development cost but also generate profit.