Top 10+ Advantages of Mobile Apps for Business Enterprises in 2022
If you’re an entrepreneur, it is high time to look at the advantages of mobile apps & how they can help your business grow. In recent years, we’ve seen an increase in mobile apps with each new year.
And by 2025, over 72% of all internet traffic will originate from mobile devices, says CNBC. With more consumers spending their time on smartphones and tablets, businesses should consider integrating these applications into their marketing strategies.
The demand is growing every day, and by utilizing mobile app features, you can achieve everything from gaining customer feedback to making sales. Thus, It’s an exciting time to be involved in developing mobile apps, as the boundaries of what we can do with them grow larger every day.
Here are the top reasons mobile apps will become more and more integral to our society over the next few years. Alternatively, you can also consider them as the top benefits of mobile apps for business enterprises.
- Consumers spend more than 3 hours on smartphones daily
- Mobile apps enhance sales
- Greater UX promoting higher conversions
- Offers insights into consumers’ perspectives
- Minimizes overhead cost of the business
- Enhances consumer engagement
- Improves brand values effectively
- Leads technological trends
- Payment with secure channels
- Customized application features create seamless connectivity
- Mobile commerce leading more than half of all e-commerce sales
Mobile apps are poised to play an even more significant role in our everyday lives, & that trend doesn’t look like it will slow soon. In fact, Eric Schmidt, the executive chairman of Google from 2011 to 2015, says-
“Mobile usage is growing quicker than all of Google’s internal predictions.”
And the advantages of mobile apps are something we all are witnessing in everyday life. Let’s explore the factors mentioned above in detail to analyze the mentioned benefits of mobile apps for business enterprises.
1) Consumers spend more than three hours on a smartphone daily
Source: Statista – Time spent on mobile apps
A report from 11k RescueTime found that people spend more than three hours a day on their smartphones. Only an hour is spent talking and a few minutes sending text messages without using mobile apps. Smartphone users check their phones 46 times a day.
Notably, a significant amount of time is spent on mobile apps, and studies from Appannie suggest more than 90% of mobile time is spent on apps. Companies are now offering mobile apps to keep up with demand and give consumers an easier way to connect with businesses.
With such a lucrative time spent on mobile apps, they have become the ultimate tools to reach consumers effectively.
2) Mobile apps enhance sales
Having your app and promoting it can bring many new customers to your business. Customers love convenience, so if they can access information, promotions, and deals easily on their phones without even having to go to your business website, they will certainly download and use your app.
Plus, you may find that mobile users are more loyal than others as well! 86% of consumers will give repeat business to a company with an excellent mobile app experience.
Note: As per Statista, the global revenue generated via mobile apps increased to surpass 318 billion U.S. Dollars.
Source: Statista – Total Number of Mobile App Downloads
3) Offers insights into consumers’ perspectives
As a businessman, it is vital for you to analyze how to get your hands on customer perspectives. It is essential to do the following to ensure an ever-lasting relationship with your consumers.
- Asking customers to fill out a survey.
- Trying to interview them one-on-one.
- Effective plans on getting them (in person or online).
Be sure that when planning out how to collect data, it’s relevant and targeted towards what you’re trying to learn. But getting all this data is complex unless you have highly functional mobile apps for your business.
The top benefits of mobile apps include giving your customers a voice as well. It gives them a platform to communicate with you about their experiences. Ultimately you can use that feedback to improve your company’s services and product offerings.
4) Minimizes overhead cost of the business
Creating a mobile app is a great way to promote your brand, especially if you’re entering into an industry where there are already significant players. Your app can instantly differentiate you from your competitors and ensure customers know who they’re doing business with.
When designing your app, put as much care into branding as you would with any other marketing material or service—your logo should be easily recognizable and give off a clear message about what your company does.
If your brand isn’t immediately recognizable, people will have a more challenging time trusting it, which can hurt business in the long run. To build brand recognition even more quickly and efficiently, link back to your website or other marketing materials at every opportunity within your mobile app.
5) Improves User Experience
Providing excellent customer service via mobile apps also goes a long way in winning over new customers. When consumers use an app from their favorite brand or business, everything goes smooth because consumers are already hooked on the content.
Studies show a high percentage of app users expect certain functionality within an app, and if they don’t find it, they’ll uninstall your app. For example, if your customers can’t share information via social media networks within your app, you could lose 20% to 40% of them solely based on that feature.
The CEO of Apple, Tim Cook, says, “Most business models have focussed on self-interest instead of the user experience.”
Improving user experience means a lot more than just adding excellent new graphics; building apps people will use. Google itself has been switching over to mobile-friendly search rankings to improve mobile experiences, so there’s money in developing better user interfaces and search capabilities.
6) Enhances consumer engagement
By integrating your app into social networks, you’ll be able to share content and drive traffic back to your app. Not only will you create a more memorable brand experience, but you’ll also gain valuable customer insights that can help refine your business practices.
Statista lists home (45%), insurance (44%), and sports (44%) as the top app categories where brands interact with consumers via mobile apps.
Source: Statista – Brand interaction sent to the customer
When customers are engaged with social media integration on an ongoing basis, they become more loyal to that company and brand—ultimately increasing sales. For example, American Airlines saw a 3X increase in bookings when integrating its mobile app into Facebook.
7) Improves brand values effectively
The importance of branding cannot be overstated. A positive, consistent brand helps your business stand out from competitors. Branding also plays a significant role in consumer experience and user engagement. Moreover, consumers are more likely to return to trusted brands than foreign companies.
Enterprises need to ensure that branding is consistent across all marketing materials, products, etc. Notably, mobile apps help achieve a standard and consistent user experience, building brand values for the enterprises.
8) Leads technological trends
Consumer needs have always driven the mobile technology market, and with new technologies being developed every day, it’s easy to see why app development is also constantly improving. Perhaps consumers already think of smartphones as small computers rather than just communication devices.
It means that businesses need to make sure they have a mobile presence. With so many different cell phone manufacturers and models on the market, developing an app for multiple platforms will only grow harder and more expensive over time. Still, options are available if you want your business to stay competitive.
Though these changes may seem daunting now, keeping up with what technological trends are happening will help businesses find ways to incorporate them into their offerings.
The world is continuously changing. With new technological trends emerging rapidly, it is essential to keep up with these changes. Thus, hire iOS app developers to create mobile applications that align with consumer demand & needs.
9) Payment with Secure Channels
Customers want their businesses to be able to take secure payments. Doing so improves their buying experience and reduces your own risk by offering better security. The use of payment apps like PayPal is an increasingly common way.
Using an app that lets businesses accept payments right on their smartphone or tablet is more common than ever. It has become a great way to build up customer loyalty and make it easier for people to buy from you.
Most businesses worldwide now accept diverse mobile wallets to facilitate payments from consumers. The infographic below offers insights into the rise of digital wallets worldwide.
Source – Leading point of sale payment methods
10) Customized app features create seamless connectivity
A personalized and customized mobile application for business provides seamless connections to users. It improves customer engagement, fosters brand loyalty, and ultimately increases overall sales.
Easy-to-access features enable easy navigation and convenience. Creating a mobile application with easy-to-access features ensures that customers can easily access all critical business information, documents, and apps on their phones at any time.
Customized features are an excellent way to make an app unique. However, if it means creating too many versions, you might want to reconsider whether you need that feature. Instead, you can use some other strategies such as social media integration and push notifications to connect with your users even more.
11) M-Commerce leading more than half of all e-commerce sales
A significant percentage of shoppers purchase an item after researching their phones. The critical takeaway is that if you don’t offer your customers an app, they might find it very hard to find your business and make a purchase through your website alone.
As per the latest reports by Statista, mobile commerce worldwide accounted for 72.9% of all eCommerce sales in 2021. The infographic below provides insights into the overall growing popularity of m-commerce over the years from 2016 to 2021.
Source: Statista – Rise of mobile commerce
Final Words
The above benefits of mobile apps show that businesses can increase profits by leaps and bounds via them. However, having a mobile app is not enough. You need to design it correctly and efficiently present its features so people will not find or use certain features or tools.
The fact is that if your application is worth downloading, people will be willing to upgrade from a free version to a paid version at some point in time. You don’t have to give up everything so that people can get a taste of what you have to offer them.
Even if it means charging for specific features, like advanced account management and greater access levels, at least people will know what they’re getting into before making their decision and downloading your application. Achieving so much requires help from dedicated experts.
Connect with a leading Mobile app development company to leverage the benefits of applications for your business.
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