How to SEO Help you in Mobile Marketing

Check out the loading speed of the page – It is a major significant Google ranking factor. Generally what happens is that a user leaves the page if it takes more than five seconds to load. In the case of mobile phone reviews, there are most of the times issues with the network speed and their reliability. So, a website that usually materializes at a slow pace will be even slower on mobile.
One can use Google’s Page Speed Insight Tools to test the page loading time, and it even provides valuable tips for improvement. One should always skip large images and videos when going mobile as they hamper the loading speed of a webpage and ultimately stand as an obstacle in the optimization of a mobile website.

Blocked page resources – Your website must not have blocked page resources as it would not let a search engine understand your website page. Make sure that CSS can be clearly seen by the search engine so that it can have a complete picture of your website. The problem crops up when your robot.txt file blocks access to some of your page resources. To avoid this problem, it is advisable to use mobile SEO tool.

One should scrutinize all the possible keywords in order to rank better for the shorter ones and attract a plethora of mobile traffic. Moreover, work on those keywords which are well related to your services.

Local Search- Mobile users mostly engage in local searches i.e. for electronic outlets nearby, places to dine, and many more, rather than targeting overseas. So, one needs to make strenuous efforts to optimize the local search results.

Never skip Meta.txt- Meta.txt is a file that helps a search engine to index the content of a website and helps in making it a part of the search result. Under this file, you can summarize the contents of your website. Meta.txt is somewhat similar to robots.txt which is used in the desktop versions. The major drawback of Meta.txt is that it is not supported by Google. So, it is better to already index the content well.

The way we perceive the virtual world I.e. the Internet, nowadays, has changed considerably. Such a change in perception is credited to the advent of ubiquitous, midget mobile technology. In the ’90s, the world saw bulky desktop computer systems gain visible prominence. The love between users and desktops was strong in the digitized era of the ’90s. The attention and love of users, at present, have shifted from desktop computers to mobile devices. Such a shift of love or trend has guided many webmasters to tweak the existing website designs. Every client prods webmasters to develop a mobile compatible website for grabbing the attention of clients surfing the Web through mobile devices. Therefore, it’s understandable that everyone wants to jump into the mobile space.

But is it necessary to change a website’s design to make it compatible for viewing over mobile devices? The answer is a plain yes. Design is the heart and soul of a website. The design of a site, in the present era of hand-held devices, has to be compatible with different smartphones, desktops, and tablets. A tablet or wide-screened mobile device can seamlessly showcase your entire website. The same, however, cannot be said for smartphones having small screens. Small-screened, hand-held devices cannot give a satisfactory view of an unoptimized website because their screen resolutions are different from desktops.

Simply put, a website meant for desktop viewing can be hard on the eyes of a mobile visitor. Read on…

Be concise

What’s the main aim to design a site for hand-held devices? That’s letting users have a view of your products or services while on the go. In addition, an internet site for hand-held devices must have minimum swipes and taps. If you can manage to skip a screen, then do it. You don’t want to give mobile visitors an overwhelming amount of information.

Simplicity is the key

Being simple is one of the best ways to design a hand-held internet site. Keep in mind that it’s very simple to over-complicate a hand-held site. You, as a webmaster, should stick to a minimalistic design while building such types of websites.

Redirection is necessary

Before any visitors visit the smartphone site, they have to enter. Most servers identify hand-held devices;

Keep it short

Don’t expect your users to write a comment on write-ups/pictures posted on such type of site. Writing is a bit tedious in the universe of smartphones and tablets. Each additional field can dampen the positive experience of users.

Place call-to-action buttons

The tip is, by far, the best to convert traffic to customers. Strategically place call-to-action buttons such as Order It, Like It, Share It, Email It to a Friend, etc. beneath every page.

The retail industry often requires creative ways to market its products and services to its customers. They often use CRM (Customer Relationship Management) solutions and other cost-effective marketing solutions that help support their traditional marketing channels.

Recently, many businesses have understood the importance of using mobile marketing tools including Bluetooth advertising, text marketing promotions, and bar-code coupons as an effective solution to generate additional business and greater profits.

The retail industry is by far in the greatest position of fully benefiting from mobile marketing strategies. They are the ideal candidate for quality promotions by sending advertising to mobile users.

An effective mobile marketing strategy provides the opportunity where the retailer can generate leads and enhance their customer service, all while still disseminating crucial information at a moment’s notice. One of the more important factors of the effectiveness of mobile marketing is that it happens discreetly, and without a heavy-hitting impact.

Keep it short

Don’t expect your users to write a comment on write-ups/pictures posted on such type of site. Writing is a bit tedious in the universe of smartphones and tablets. Even if you’re required to make visitors fill a form, then keep necessary fields such as email ID and password. Each additional field can dampen the positive experience of users.