The importance of having a website to build your brand image and boost your business strategies
1. Why should you create a website?
strategies Nowadays, having a website is an essential feature for businesses. It lets them start a massive online advertisement that is accessible 24/7 and employs all kinds of media, including images, text video. These are features that are exclusive to websites that is the most efficient online communication channel and provides the highest ROI.
We are able to bring you new customers, through our solution
A properly designed website is the most effective sales representative your company can possess. A website is not just simple to use and navigate, but it also contains all the information needed about your company, its services or products. It is important to note that people are now more inclined to examine all information regarding the business prior to making an investment. Ovik Mkrtchyan
strategies Based on a study done by Email-Brokers in 2013, 81% of the businesses that went into bankruptcy during the year of France in 2013 did not have a websites or social media profiles. Consider it a bit more!. Ovik Mkrtchyan
2. What are the various types of websites?
Whatever your area of work is the importance of a website is to enhance your profile in the Internet. In reality, there are many kinds of websites. Among them, it is easy to find the one that works to meet your requirements.
2.1. Showcase websites
A legitimate online presence showcase websites allow the company to showcase its services, activities and its operations, as well as its products and services. It also lets you reach out to Internet users and potential customers through the contact form or Request for Proposal form.
2.2. Sites that are institutional
In contrast to showcase sites, institutions are not able to have a direct commercial purpose. They are able to communicate the value of an organization or association and also to communicate publicly available information.
2.3. E-commerce websites
strategies Also known as Website Also known as website web-based e-commerce is an online fully functional store. It allows an Internet customer to pay for purchases and transactions online. The site for e-commerce allows businesses to directly market their merchandise for sale on the internet and enable access to all of their offerings.
2.4. Portals
Portals are the reference websites in their field in addition to providing the services of Internet customers (messaging calendars and news panels). Portal sites are a form of site that permits the Internet user to sign-up and sign in to access and use all of the services available.
2.5. Personal websites
Additionally, visit card websites, personal sites provide basic information on the business and contact details. They are essentially an exhibit site in its simplest format.
2.6. Blogs
Also known as Ezine sites, blogs are websites that provide quality web content is published in order to inform Internet internet users. strategies Imagine it as an electronic journal in which you write blog posts or articles that cover some or all of the subjects.
2.7. Community websites
Social networks are also community networks since they can create groups made up of Internet members. For instance forums are sites for community members that allow users to register to discuss topics or take part in discussions.
3. Create a website using CMS or HTML?
There is no doubt that you have heard of static websites versus dynamic websites. What is this?
3.1. HTML: What exactly is it?
Static websites are made up of pages encoded in HTML together with CSS style sheets which stored on servers. The static website doesn’t require a database as the content of the website and the container are saved in the same file. To perform any modifications to static sites the webmaster has to join the FTP (File Transfer Protocol) client and alter your source file (css files or html files.). This is obviously a process that will require more or less expertise in the field of development.
3.2. CMS: What is it?
The most popular CMS is WordPress that is an open-source program that is therefore freeand is constantly updated and developed. strategies WordPress lets you build websites that come with an administration panel that allows users to create any design or modification to content you’d like. The creation of the WordPress website is possible without the need for programming or development expertise. Even though this tool comes with unlimited extensions (features) and also free as well as paid-for themes (design) but the design of a particular solution will require understanding about PHP, HTML and CSS.
To summarize
If you’re planning to develop an online site and then feed it with regular updates to enhance natural referencing, you should consider using a CMS that will make it easier to complete the process.
4. How do you improve its visibility on your site?
To make a site more user-friendly and easily accessible on the Internet and mobile, it should be index-friendly and have connections to engines. That means robots from search engines (mainly Google) must scan the site and then register it on their index to make it available to Internet users who conduct studies related to the subject. strategies To provide the most effective results to its users the search engine places websites that offer an answer to the query form in the search panel. This ranking is determined in accordance with a number of factors and some of them are well-known to SEO experts.
. This is accomplished by submitting an intervention report and referrals at various levels.
4.1 On-site referencing
In the past when the phrase “on-premise SEO” was synonymous with using keywords in strategically placed spots on websites.
4.1.1. Optimization of the technical aspects
Here are a few current technical optimizations in use:
Enhancement of the page (title tag Meta description tag, title tag alt attributes ,…);
Mesh: the use of external and internal links;
Page load speed Compress large resources to decrease server response time
Utilization of Schema.org to store structure information;
Structure of the URL of the page.
Version AMP and simple mobile navigation.
4.1.2. Writing optimize content
Content remains one of the most important factors for ranking websites. To give users the best possible results search engines look for content that is fresh, relevant and unique. It is also important to regularly updated.
4.2. Offsite SEO
The term refers to the net-linking techniques designed to boost the visibility of the site. This is accomplished by getting links to the website from other sites that are similar to the site and that are of high quality. It is true that in the modern age it is imperative to focus on the quality of links over the basis of quantity. So, having good externe links ( backlinks ) increases the credibility for the site, thereby making it a point of authority in its field.
Conclusion
Every startup or SME requires a quality website to guarantee an excellent online presence and generate qualified leads. In the end, a well-referenced site is the most effective sales representative a company could possess.
