The Evolution Of Explainer Video Services

It’s incredible to see how explainer videos have evolved, changed, and grown up in the nearly ten years since they were first created. Of course, with the rise and growth of explainer videos, explainer video services have also evolved. 

These simple animations have evolved into something more and are now as important to a marketing strategy as a commercial. When you look at the history of explainer videos, it’s inspiring to see how this format has allowed a new generation of animators to work with brands as well as directly with clients.

This evolution has led to the creation of witty and creative video production houses committed to explainer video services. Among them is a leading explainer video services provider today – Simply Explainer.

The one-to-three-minute video works so well because customers are willing to sit and watch the videos from beginning to end. It happens because they do not feel as if they are being pushed to buy a product or service.

Explainer videos are educational; they are a soft sell. When you show your customer how great the product is, they are more likely to want to know more and possibly sign up, giving you their email address.

As a result, explainer videos are one of the most useful digital marketing resources. That’s why they’ve gone beyond a whiteboard video for startups. Almost every brand uses explainer video services today because they want to reach maximum masses through what? The one and only effective medium – explainer videos. 

Explainer Videos For Business Owner

If you own a business and believe that an explainer video is simply something that lives on your website and introduces your company, it’s time to reconsider.

Explainer videos have been shown to help explain, promote, entertain, and sell by employing a novel, entertaining, and educational approach. This marketing value has many advantages, including increased brand awareness, increased sales, SEO empowerment, and much more. 

The only limitation is your imagination, whether you want to use it as a training part for your employees. An introduction to a new service within your company, or the backbone of your marketing campaign.

Come to think of it, in 2011, the business world was a stranger to explainer videos, and now every business wants to use them. Why? Because it delivers results so accurate, huge, and quick, that every brand utilizes them. 

Due to this effective and efficient result aspect, explainer videos gained popularity in the last decade.

But, it was simple at first. An explainer video was a simple animation that gave people a high-level overview of a product or service in 60 to 90 seconds. 

Typically, startups will put it on their homepage The mission was simple – explain your product or service in video form so that people are more likely to understand it and can skip the text. Live-action explainer videos were also introduced fairly early on. People also began to shift away from simply demoing their product and into the storytelling game and Simply Explainers is a pioneer in that.

While these small steps forward were exciting to see, explainer videos remained small potatoes. Those who created them did not experiment much. But Simply Explainer kept on thriving, and this is where the road to the top became easier. How? Because we kept on being creative and exploited the opportunities that helped us succeed.

Similarly, the explainer video services that followed or engineered a business model like Simply Explainers, thrived later on.

If you still wonder what makes explainer video services grow or what’s so special about explainer videos, these reasons will help.

Explainer Videos Are Going Viral

In the world of explainer videos, 2012 was the year when things really began to take off. Many people will recall the viral Dollar Shave Club explainer video that first appeared in their social feeds or inboxes this summer. 

As with many viral hits, this set off a chain reaction in which all types of startup businesses (B2C, B2C, tech, CPG, etc.) suddenly wanted their own explainer video – often something that resembled one of these viral hits. 

The discussions progressed from “Do I need an explainer video?” to “How do I make a viral explainer video?” No one can predict what will become wildly popular in the internet’s wild west, but the explainer video industry grew as a result of a handful of projects going general.

Explicitly Defining More Than Startups

It wasn’t long before some of the biggest names in business began to notice that some upstarts were gaining a little more traction than expected. Furthermore, larger corporations learned about some of these exciting new startups through their explainer videos.

So the next logical step was for these global organizations to join the explainer video trend. Explainers were typically created when a new product or service was released, or when existing ones were updated. Despite the fact that these were major brands, the videos adhered to the tried-and-true explainer formula: problem/status quote, solution, how-it-works, benefits, and call-to-action.

Explanation-Based Education

Explainer videos have expanded into the entertainment industry as explainer video services have proved their mettle almost everywhere. Because explainer videos help brands and customers connect by focusing on the problem at hand and presenting the solution in the most interactive and convenient way.

This trend quickly became fashionable to be informed, and if you were the one informing, Simply Explainer was the thought leader of that. As a result, large corporations began to explain a variety of more difficult aspects of their industries or policy shifts that were less about launching new products and more about informing the team.

We at Simply Explainer – the best explainer video services provider have produced thousands of explainer videos for our clients over the period of 12 years and enjoy educating audiences in the long run. 

What’s Next for Explainer Videos?

With explainer videos appearing almost everywhere these days, their future is difficult to predict. Because that’s how a lot of writing has gone, we believe it will be a blending of editorial and sponsored content (for better or worse). More organizations have devoted themselves to educating people all over the world. Many of them are producing video series to support that mission.

Beyond that, we believe that “explainer video” will evolve into various formats like “whiteboard animation” “motion graphics” or others. It’s hard to say that this medium of marketing will fade because it is still the most economical, engaging, and effective video marketing format. 

As a leader of the explainer video services market, we keep on strategizing our future plans and act accordingly. Because we neither want to disappoint our long-term clients nor we can close the doors of opportunities for small businesses. 

So lest you worry. Just connect with one of the experts at Simply Explainer and they will first guide you about the explainer video services we provide and then they will help you identify the problem your business is facing right now. Eventually, an explainer video will be planned and executed to bridge the gap between your brand and the customers. That’s it!

After that, you just have to relax and enjoy your sales going through the roof. Satisfied? Connect with us to get started now!