The Cost of Digital Marketing in Dubai
As the usage of the internet is becoming more widespread, a digital equivalent is being developed for every traditional process. It has become necessary in today’s full-fledged digital world, and more so in the current post-pandemic situation.
Digital marketing is one such approach where marketing strategies are deployed through online marketing channels to attract customers to a business. Digital marketing has several benefits, such as it is not restricted to a geographical area, can reach more people, has effective tools to analyze the marketing strategies, and is economical. Traditional marketing strategies such as handouts, billboards, direct main, print ads, etc. have limited capabilities when compared to digital marketing.
The Middle East region has always been quick to observe, adapt and implement such key changes. So, if you are running a business in the Middle East, you can benefit tremendously from digital marketing. We understand you may get confused with questions like whom to hire, how much will it cost, etc. To help you out, in this article, we will discuss the average cost estimate followed by every digital marketing company in Dubai. So, let’s begin.
Four Major Components of Digital Marketing and Their Cost
There are several components to digital marketing, each of which employs different strategies, with a common goal to improve brand awareness and increase the visibility of your website in all the major search engines. Our discussion will revolve around the four major components – Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and email marketing. Let’s take a look at what these services are and how much they cost.
Cost of SEO Services in Dubai
Search engine optimization (SEO) is mainly used to improve the website’s traffic, visibility, and credibility. It is one of the most widely used digital marketing strategies today. Search engine optimization can be divided into two: on-page SEO and off-page SEO.
On-page SEO helps to make your website search engine friendly and get ranked at the top of search results. To achieve it, different aspects of a website such as meta title, header, images, content, etc. are analyzed and optimized. On-page SEO improves the quality and credibility of the website. On the other hand, off-page SEO helps to enhance the website’s domain authority. It involves several activities such as guest blogging, social bookmarking, directory listing, blog commenting, broken link building etc. that drive traffic to the website.
The cost of SEO in Dubai is
- For on-page SEO, the price per month will vary between $150 to $1000.
- For off-page SEO, it could cost about $2000 per month.
Cost of SEM Services in Dubai
Search engine marketing (SEM) is also related to enhancing the search engine visibility of your website. Search engine marketing uses paid campaigns to execute this, whereas Search engine optimization (SEO) relies more on organic strategies. But the advantage of using paid methods is that it generates comparatively faster results. So, using Search engine marketing you can generate maximum leads in minimum time. Google Adwords is a good example of SEM that helps your website attain great visibility in search engine results pages(SERP).
If you want to implement Search engine marketing services in Dubai for your brand, you can hire professionals at an hourly rate of $60 to $100.
Cost of SMM Services in Dubai
Social media marketing (SMM) has become an unavoidable part of digital marketing in today’s times. It uses different social media platforms to create engagement with businesses, increase brand awareness, and generate leads. As the number of people becoming active on social media is increasing, the effectiveness of Social media marketing is also growing. SMM uses both organic/unpaid strategies as well as paid strategies to reap results. It is best to hire SMM experts for the process as they will have unique insights that can deliver amazing results.
The cost of social media marketing ranges between $1500 to $2000 per month. Your web design agency in Dubai may provide Social media marketing services along with web design, so enquire and get started!
Cost of Email Marketing Services in Dubai
Email marketing has stood the test of time and remains one of the most effective tools for marketing even today. It uses emails to communicate with existing or potential customers and generate leads. Using monthly newsletters, promotional emails, brand story emails, etc. you can create a stable and strong connection with your audience.
For email marketing services, the price ranges between $300 to $5000 per month. You can also get a cost-per-mail package where you can pay on the basis of the number of emails.
In conclusion, the average cost of digital marketing services in Dubai ranges between $2500 to $12000 per month. Most web development services in Dubai also offer digital marketing support. So, by choosing an appropriate company, you can have the same team build your website and do required marketing to create a successful online presence.
