Shopify Email Marketing & Automations: Easy Steps, Top Tools & Plugins for 2022

No matter how many stress out that Email Marketing is dead, don’t believe them. Even in the age of social media email marketing is rocking its game. Email marketing provides a wonderful opportunity to boost conversions and sales to the store.

It’s not just affordable but also simple to do. Few email marketing services suit Shopify stores better than others. These email marketing & automation plugins or tools send triggered emails,  offer direct integrations, and enable you to access store data within the email marketing tool itself. How good is that, huh?

Want to hear more about these? Then luck is on your side today. Because here in the article we listed out popular and tested tools. Each of these tools will let you do most with your Shopify store. Scroll down. 

Features to look in the best Shopify email marketing and automation apps

• Simple integration with Shopify: In ideal situations, the best Shopify email marketing tools should connect with the store easily without much coding and stuff.
• Segmenting consumers: The best tool should segment consumers depending on past behaviours that help in customising emails 
• Email campaign automation: It’s a must-have functionality for every Shopify store. Automated emails like order confirming,  cart abandonment, upselling & cross-selling enhance store performance.
• In-depth reporting:  Tracking reports of the customers and monitoring analytics is much-needed features 
• User-friendly app interface: An instinctive editor with a drag-and-drop builder helps store owners build emails within minutes.

These are the things that you should look at while choosing Shopify email tools & plugins. To know more, take expert help from a Shopify agency. 

Tools & plugins for Shopify email marketing & automation

1. Omnisend

Looking for multi-channel services then Omnisend will perfectly fall in place for you.  Its strong command over ecommerce, made Omnisend get to the top of the list.  A slick tool with an array of automated workflows aimed at many consumer journey phases. It offers email features like scratch cards,  gift boxes, and more incentives too. Not just emails, Omnisend lets merchants send push notifications, SMS,  Facebook messages, etc.

What we like: 

• Ease of integration 
• You can simply create a sign-up form to link up with the store easily
• Its email editor lets you include products straight to the email. 
• The conversion-focused features are different from other providers. 

What we don’t like: 

• Email integrated with just a few features in the store
• Gift box & Product Recommender don’t have similar direct integration. 
• It free plan doesn’t have the high allowance

Pricing:

Omnisend features a free plan with 500 emails monthly. Its price plans range from $16 with 6000 emails, $20 with 12000 emails, and $65 with 60000 emails 

2. Privy 

Privy is another fantastic solution for enhancing sales by using SMSs & email.  It’s utilised by the e-commerce business of every size to boost conversion, develop email lists & produce many sales.  You can integrate with both Shopify and Shopify plus within seconds.  Reach out to a Shopify agency to create campaigns depending on user behaviour. So, merchants can launch several campaigns depending on the device type that the visitor is utilising or the page they are browsing. 

What we like: 

• Message automation involves cart abandonment, order confirmation, and welcome messages.
• Create extraordinary displays with announcement forms, flyouts, and pop-ups
• Tons of wonderful email templates.
• Personalised campaign with in-depth analytics and automated A/B testing.

What we don’t like: 

• Consumer service is  too slow
• It is complicated to either modify or create pop-ups.

Pricing:

Privy offers a free plan that features targeting rules and unlimited pop-ups. Their starter pack starts at  $15. Privy also offers a Growth plan that costs around $45 per month. 

3. Klaviyo

Klaviyo is the finest Shopify email app. It should be on your wishlist if you think your email marketing appearance should be good at the forefront of your store.

 Klaviyo is a terrific option for every eCommerce store owner as it features an extensive suite of email marketing solutions. Right from the email campaign, and segmentation to the registration form. Every one of these comes with ready-to-use and exceptional templates. 

Similarly,  it enables you to analyse email campaign performance while understanding recipients’ behaviour. You can connect with Facebook directly. So, one can update social media posts automatically while publishing on the site.   

What we like: 

• Modern and Attractive email templates.
• Simple to use without any coding 
• Provide pre-built email flows to win lost sales.
• Well integrated with more Shopify apps that enhance store   functionality
• Sync data with social media networks seamlessly 

What we don’t like: 

• The free plan only offers  500 emails and allows  250 contacts, customer support is not that good  
• At times, the Klaviyo app takes 24 hours to process

Pricing:

Klaviyo offers a free plan that includes  250 contacts. With an additional $5/month, you can get 150 SMS contacts,  multi-channel automated flows, etc. With its $20 paid plan, you get 500 email contacts & live chat.

4. Drip 

Are you into micromanaging workflows to the small detail, then drip is something you should look at? Drip offers automation to cover the whole customer journey, which involves triggers such as the whole amount spent, order placement, and from what brand your consumer purchased.

What we like: 

• Comprehensive consumer journey automation workflows
• Visible email builder for speed email design
• A/B testing to find what doesn’t work and what works
• Audience segmentation

What we don’t like: 

• It lacks CRO features 
• Quite expensive
• Email templates do better
• Platform is buggy
• The form builder is restricted

Drip is such a wonderful Shopify email marketing app, especially for skilled marketers. But, it lacks a free plan that made it a difficult one to sell for small Shopify merchants. 

Pricing:

Drip features a 14-day free trial. Where its paid plan begins at $19 per month with  500 contacts. It can maximize depending on subscription numbers & the messages sent.

5. Sendinblue

Sendinblue is the popular Shopify Plugin that looks after the vital needs of the clients to build and run Email Marketing Campaigns. This plugin was formulated by the France-based digital marketing firm in 2007. Rather than standard email marketing features, it offers marketing automation, consumer relationship management service, SMS marketing, and more. With a precisely developed segmentation element, SendInblue lets users send emails to the target consumers. 

What we like: 

• Sign up the process of SendInBlue is easy and quick 
• It comes with many templates & tools 
•  SendInBlue makes it simple to manage subscribers, create  contact lists, send out emails, 
• It’s a  versatile platform as it serves  caters to every business with  basic to premium functionalities 
• SendInBlue provides many SMB-focused email marketing and automation capabilities. 

What we don’t like: 

• While using SendInBlue, you get overwhelmed with several features available.
• If you have no interest in doing everything for yourself then  Sendinblue is not for you. You can take Shopify plus agency help for it. 
• SendInBlue isn’t used as other email services, like Gmail
• You can’t send more than an email at once. In case you are running an email campaign, these factors can ruin everything.  

 Pricing:

Sendinblue offers a free 30-day trial. Along with it, they provide 4 free Pricing plans: Lite Version plans,  Premium, and Enterprise plans. Its popularity costs  $52.5/mo.