You will hardly say that Internet presence is important for all types of businesses. The benefits of having a website are obvious, but some companies don’t invest in website design at all. Why should a business fail to use responsive web design services to start doing so? Let’s discuss seven reasons why website development is important for all kinds of businesses.
My business needs a website… does it?
First, there is a little-known and even less understood fact: being online does not necessarily mean having a professional website. That is a combination of a domain name, hosting, and a CMS like WordPress, Drupal. Or Joomla (or a web design). Sometimes all you need is a landing page or a social media group.
Rudy Mendoza of Jewelry Sales & Design decided to stop using his ten-year-old multi-page website and switched to a simple landing page, hosted by Yelp.com. He said the company cut its paid promotion expenses from around $20,000 per year to a single $3,000 landing page package. It got the money back in a matter of months because the new page had thousands. Visits and hundreds of calls.
Avoid spending too much on web development services
When we talk about small online businesses, we often talk about developer start-ups. The best way for them to gain an audience is to host their projects on GitHub, where they can easily collaborate with larger companies and sell ideas, services, or ready code. For example, there are many projects on GitHub offering a valuable improvement in SSL (secure data storage, messaging, and sessions) protection for mobile and desktop software like mobile and desktop application development continues to grow. Gain popularity.
Another popular type of small online business is reseller hosting. Many entrepreneurs go down this route, but their budgets are too tight, and they cannot afford full-scale custom website development services. These companies opt for a place on free hosting forums. Where they can deploy their offerings and try to find their first customers.
Many small businesses like coffee shops or pizzerias (and many larger ones) advertise on social media like Facebook, Twitter, Tumblr, and Flickr, etc. It’s a free and effective promotional channel if done right.
As you can understand, there are methods to encourage without investing heavily in a web presence. However, having your own website is much more beneficial. Here are 7 reasons why your business should eventually become a website owner:
- Full design control
Your business can change or adjust the range of products you offer. The pricing policy (vacation discounts, etc.), or even the business structure, which you need to reflect on your page. Owning a website allows for much more detailed customizations than using a landing page.
- Increase brand awareness
Having a website allows you to add a favicon to the page, create an RSS feed to keep your audience up to date with the latest updates. Use comments to collect and respond to valuable customer feedback. Post links to your site on forums and blogs. There are many additional tools to increase brand awareness and customer base.
- Save money on advertising
Instead of paying for expensive offline and online ads, you can invest in SEO promotion of your own page, which brings lasting results. Because the funds you spend to promote your own page are the funds well spent. However, don’t confuse the paid traffic that Rudy Mendoza mentioned with an investment in high-quality content, responsive website design, analysis of market trends, and thoughtful specials.
- Save time asking questions
Whenever your customers need to know something about your business, having a contact form, live chat, comment option or phone number is a step towards them. Which increases the possibility of closing the deal.
- Confirm your credibility
Everyone understands that building a professional website involves a large investment, which most likely means that the business will not disappear the next day, so customers are more likely to order from you.
- Referral programs and discounts
Having your own page allows you to set up a referral program or offer discounts to your customers through the billing system. This is a feature that free billboards and social media groups cannot provide.
- Your website is working 247
The ticket system allows for orders to be accepted and billed even when you are away from the office. That means the website can make money while you sleep.
As you can see, while your business may do well without owning a website, having one dramatically increases your chances of success. What is your opinion on this? Do you have a story or personal experience to tell? Please share in the comments below!