Selling on Amazon: The Benefits
Many marketing studies have focused on Amazon’s brilliant feat of establishing itself as the top place to shop for shoppers. We want to examine today what a retailer can gain by selling products to the enormous colossus. These are the main benefits of selling on Amazon.
1. More Sales:
Amazon receives millions of customers each month who visit the site to purchase products.
The numbers are clear: Amazon ended 2020 with a revenue of $280.5 billion and 150 Prime members. It is clear that Amazon is the best place for most shoppers.
Recommended Guide: How to sell on Amazon Canada.
Every retailer gains trust and credibility by listing their products on Amazon. This is because Amazon users are more likely than people who have never heard of a retailer to purchase a product.
Amazon’s promise to provide great service and excellence attracts many customers to purchase products from their site. Your shop will benefit from their positive experience shopping on Amazon.
Online shopping is still gaining popularity in many countries, but most people trust Amazon more than any other online retailer. Amazon has become a household name with more than 100 million Alexa-enabled devices sold around the world. Voice-activated shopping is now possible.
2. Attracting new customers
Amazon can help you increase your customer base and make more sales. Amazon is a place where customers are more focused on products than a particular store. This can be a good thing.
This is a great way for shoppers to discover your shop and find products they are interested in.
The future is in your control once they make their first purchase. You have a better chance of seeing them again based on their positive experience. If you can charm them with great service, you will have a repeat client.
3. International Expansion
It’s easy to sell in different markets because Amazon is one of the most trusted and respected global buying and selling platforms. Although they have only launched websites for 13 countries, Amazon ships to more than 100 countries around the world. The shopper can decide if they are willing to pay more for shipping due to their location.
Amazon is a much more straightforward way to expand internationally than most shopping carts. Magento allows you to view multiple stores, while others require that you create a new shop in each language. This is a lot of work, even though you don’t know how the product will do in each market.
Amazon allows retailers to quickly determine if their products are appealing to the global market by listing on local Amazon. You can trust them for everything, including international order fulfillment and localized support. You don’t have to worry about local payment systems, logistics, and operations.
4. Marketing costs are low
Amazon attracts millions of customers daily to their website, and you can get to them. You can sell products from the first day, depending on what niche you choose and how crowded your market is. Amazon acts as its own search engine so shoppers looking for the products you sell can find you easily.
You need to be different from the rest. Your efforts to piggyback on Amazon’s vast client base will be greatly enhanced if you have a well-curated presence. Your listings will be a success if you work hard.
We don’t advocate for you to abandon advertising on Amazon. It can increase your visibility in search results.
There are four types of advertising options available if you decide to make an Amazon advertisement.
- Sponsored Products
- Sponsored Brands
- Lockscreen ads (for booksellers and Kindle Direct Publishing authors).
- Sponsored Display
5. Stock not available
Amazon has more than 175 fulfillment centers worldwide. You can ship your entire product line in bulk to them. They will store it, pack it, and then ship it to you. It’s easy!
This is a great advantage because you don’t have the hassle of shipping products. While you can concentrate on other business operations, you will be able to enjoy seeing your orders grow.
Amazon FBA (Fulfillment by Amazon) allows you to be your inventory manager, shipper, and warehouse for a fraction of the cost. This is a far better deal than what you would have to pay otherwise. Your products will automatically be eligible for Amazon Prime shipping and priority at Buy Box, which will greatly impact your overall sales. The Prime logo is an excellent incentive for shoppers.
