Psychological Tricks to Boost Your Website’s Sales
There is an easier option than overhauling your site or paying thousands of dollars for a consultant: small psychological modifications to affect your visitors. Buyers have become accustomed to buying in a certain way, and separating the noise from the enormous volume of incoming sales pitches is difficult. That gives businesses that fully understand how users engage with websites a great advantage. (ecommerce platforms)
As a result, you should seek for small improvements that will help you increase your numbers. It won’t take long, and the results will be straightforward to assess. You can run A/B tests on two distinct versions to discover which one works better, and the findings will be available within days, allowing you to go forward. Here are some psychological methods you can use to increase your website’s sales and profits.
1. Make onboarding and shipping appear to be uncomplicated. (ecommerce platforms)
Consumers become fixated on the first price they see. This means you should include the cost of shipping or onboarding in the first pricing if you wish to charge the consumer for it. When consumers learn about unexpected fees later in the process, they get anxious and reluctant to complete the transaction.
When you clarify that shipping or onboarding is free, customers will trust your brand and believe you are doing them a favour, especially when compared to your competitors’ high-priced shipping.
2. Add a 99-cent tag to the end of your item’s price. (ecommerce platforms)
They called it left-digit effect. It creates a psychological difference when a user sees a price of $19.99 instead of $20.00. She becomes fixated on that 19 number rather than the 20. She also puts it in the 10-20 range rather than the 20-30 range.
Despite the fact that the difference is only a penny, users will regard your goods as more affordable.
3. Make product updates available.
Offer product upgrades near the end of the checkout process. Let’s imagine your customer is already planning to buy something for $100. He’ll be convinced himself it’s a worthwhile purchase throughout the decision-making and checkout processes.
For example, if you provide a $10 bonus to insure the product in the end, he’ll be more likely to acquire it. Because he’s already mentally attuned to the initial price, he’ll think, “What’s a difference of $10?”
4. Instill a sense of urgency in your audience.
When buyers believe they have a limited amount of time to make a purchase, they are considerably more inclined to do so.
They are less inclined to make a purchase now if they believe they can get the same thing for the same (or a lower) price tomorrow or a week from now. When you instil a sense of urgency in your customers, they are more likely to buy. This could imply displaying only a small number of items from the remaining supply. You may also say that the current prices aren’t going to last long.
These signals will encourage the customer to make a decision sooner. It will also give her the impression that she is getting a terrific deal on a reduced item or one that has previously been purchased by a large number of others.
5. Address any concerns that you may have.
Someone considering purchasing a product from your website may have reservations. Is it a good investment? Is it possible to get a better deal somewhere else? Is it going to work the way it’s supposed to?
You can address these concerns on your product page. A “Frequently Asked Questions” section is useful; They incorporated the answers into product descriptions. You can emphasise exceptional features or materials to explain why it’s worth the money and why it’s the best-value product. Customers will be less likely to conduct extra research or make excuses to postpone making a purchase if this is done.
6. Demonstrate trustworthiness.
One of the most useful tricks in the book is this one.
Including a client testimonial or statistic suggesting that your product is frequently used will increase purchases. This is especially effective if the information is placed near the “Buy Now” button. The buyer will have more faith in his purchase if he knows he isn’t alone and that your brand is well-known.
7. Give customers a sense of importance.
Customers appreciate personalised service. As a result, you should take care of it. It might be in the form of an unique price, assistance with specific requirements, or making the entire checkout process as flexible as feasible.
They’ll be more likely to click “Confirm” if they believe you (or your site) looked after them throughout the purchase.
8. After you’ve made a purchase, follow up!
As important as it is to think about the next client in line, it is often even more important to keep existing customers. A repeat customer will contribute far more to your bottom line than a one-time buyer.
This emphasises the importance of forming long-term relationships with clients. They’ll be far more inclined to make a second purchase and even tell their friends about their experience if they feel appreciated by your brand.
You might send a personalised email to a consumer inquiring about her experience, or you could go creative. You may send her a bespoke item or give her a discount on future purchases if you have her address.
Source: ecommerce platforms , online selling platform
