Page Experience: Google’s New Consideration To Make Your Website Rank Both on Mobile and Desktop
Page Experience: It is a Factor that judges whether the user’s experience with your Webpage has remained excellent or foul up to which extent.
To make it more clear, you can say that you consider Page Experience as the Report Card of the Student (Webpage), on which the teacher (Google) grades them based on performance (Load Speed, Interactivity and Visibility).
Don’t confuse it with ‘Landing Page Experience’
| Page Experience | Landing Page Experience |
| It is a ranking factor that checks if the users are satisfied with the visited web pages. | As a metric, it is used by Google Ads to estimate the relevance of pages concerning sponsored ads. |
| Objective: To make the user’s page visiting experience flawless | Objective: In this update, Google reiterates its commitment to making the web better for everyone by preventing annoying pop-ups or unwanted clicks. |
Must Read:
For mobile devices, the page experience ranking signal was rolled out in August 2021. From February 2022 onwards, it will also be incorporated into the desktop ranking.
But the Google search console has already included the separate ‘Desktop Page Experience Testing’ Section, which has recently been added to Google on 18th Jan 2021
But, Don’t you worry! Google is not going to be harsh with you. It will serve you a notice period of 6 months before this law is to be put into effect.
Do I Need To Be Worried About Incorporating This New Ranking Factor, ‘Page Experience’?
SEO Professionals try to discover the ranking factors based on hunches, guesstimates and hypotheses. Since Google has revealed that ‘Page Experience’ is going to be its ranking factor, the work for SEO professionals of Kinex Media to find the impact-worthy Ranking factors will get easier. So you have no reason to worry!
Why Don’t Google Reveal the Ranking Factors?
There are marketing & strategic reasons for the same. One most common among them is that Google wants the companies & professionals to carry out testing of their theories.
But, Google Is Not Partial With Anyone!
Google knows that the ones who have already come across the top ranking factors will follow those techniques repeatedly with firmness to ensure that nobody could win a chance to replace it.
So, Google keeps on updating its algorithm.
Evidence-Based Facts
- In 2018, Google received a total of 3234 updates.
- In 2021, Google experienced total ‘3-Core-Updates’ & ‘2-Product-Review-Updates’
But, There Is An Exception For Sure!
Despite most changes taking effect silently, some updates profoundly impact the web that Google is obligated to announce like ‘Page Experience’.
Which Aspect of Page Experience Matters the Most – Mobile & Desktop?
Majority Wins: “Mobile”
Since 87% of the traffic uses Mobile phones to scroll down the search results, the PE at the Mobile phones is the primary factor that Google considers. But the desktop version of Page Experiencing Ranking is soon going to be in effect.
Which Is The Most Hated Feature Of The Page Experience?
It’s none other than – ‘Pop Up Windows.’
Only those people use it whose website’s primary aim is to do marketing and not be credible.
But, You Know!
‘Pop-Up-Windows’ Creator Ethan Zuckerman has apologized for making his invention public and thus spoiling the credibility of the web world.
Why are pop-Up Windows Hated?
They are like traps that manipulate the users to click on them. Here are the features which are enough to make you feel hated:
- Inclusion of Suddenly Disappearing elements
- Tempting Buttons that convinces you to click but do not link anywhere
- After clicking on them, you may receive the unsafe navigation alerts
GOOGLE is still preferring ‘Content’ over ‘Page Experience’
Google has announced that undoubtedly it’ll introduce ‘Page Experience’ as one of the ranking factors, but still, it is going to prioritize those sites on the top which are regularly coming up with the best plague-free, relevant & unique general information irrespective of the status of their page experience.
Case in Point!
If several websites have the desired content, then the following metric to make it rank on the search listing is – ‘Page Experience.’
Which factors make up the ‘Page Experience’ Judgeworthy?
The answer is – ‘Core Web Vitals’
The primary metrics which accounts for judging the PE the most are as follow:
| Core Web Vitals | What Does It Indicate? | How Will It Be Considered Ideal? |
| LCP –
Largest Contentful Paint |
It measures the ‘Loading Performance of your Webpage’ | It would be brilliant if Page Load Speed is less than 2.5 seconds, but it must not be more than that. |
| FID –
First Input Delay |
It measures ‘Interactivity’ | The FID speed must be less than 100 Milliseconds |
| CLS –
Cumulative Layout Shift |
It considers the ‘Visual Stability’ into account | The CLS for best page experience containing a website must be 0.1 seconds. |
‘Movie’ is yet to reach Climax, My friend!
Though the metrics as mentioned above are crucial to be taken into account for enhancing the Page Experience, we cannot at all ignore the importance of the SEO factors that equivalently contributes to the Page experience enhancement:
| Mobile-Friendly | Both the website structure & web pages must be adapted for navigating mobile devices. |
| Content | The content must be accurate & relevant. It should not be malicious and misleading. |
| HTTP | Incorporation of the SSL Security protocol helps to ensure that any information exchanged with the site remains protected. |
| Absence of
Intrusive Interstitials |
Navigation here is supposed to be intuitive & wholly free of the following:
|
Which Tools Help You To Improve Your Page Experience?
- PageSpeed Insights
- Google page speed insight
- Google Lighthouse
- Google lighthouse
- Google Search Console
- Crazy Egg
Final Comments!
Congrats, we all have made it to 2022, but with years, challenges keep on progressing, and there is another challenge waiting for us – ‘Enhancing the Page Experience.’ I hope you have got all the required knowledge in this informative piece about the tips to make it effective.
So, I guess, at this point, we all must have understood the importance of the Page Experience for the Google Rankings. But Page Experience can’t beat the vitality of content in determining the Ranking Order. Keep that remembered!
‘To Err is Human’ and so we are. If, in case, we have missed including the information which you were searching for, then please give us a chance to address your queries by making us know them via an email.
Read this article: https://wizarticle.com/top-10-tips-to-make-your-blog-seo-friendly/
