A landing page, or a web page designed to collect leads through forms or increase your product or service sales.
The main advantage of a landing page is that it focuses the user’s attention on a specific campaign and topic, unlike the site, and which can be distracting by presenting different products and services.
This is one of the best practices used by SEO company Australia, and it is able to generate more conversions (form filling, information request, purchase).
How should the ideal landing page be structured?
The components that cannot be missing in an effective landing page are
- The clear headline corresponds to the keywords searched by the user, and that explains the value of your offer.
- Persuasive subtitles support the headline.
- Image of the product or service you present.
- Registration form with eye-catching CTA.
- Advantages and features of a product.
- Convincing social proof.
Tips for a perfect landing page
Let’s see the key elements for a successful landing page used at SEO Company Australia that bring conversions. What characteristics must it respect?
Each landing page must have a single purpose and must therefore be designed in such a way as to lead the user to perform the desired action, whether they require information, download a demo, or purchase. Otherwise, you risk frustrating the effort, dispersing people’s attention.
Unique selling proposition
It means a unique sales proposal and indicates the uniqueness factor of your product or service, distinguishing you from the competition and letting the potential customer choose you. How to find it? Don’t worry; we at SEO agency Australia will lead you in this. You should ask yourself what is different, exclusive about your product, what benefits it brings, and why a user should choose you and not your competitor.
It must represent your offer and help users understand better what it is. Together with copy, it allows you to create a story and convey a concept in tune with the needs and desires of your potential customers.
The form is also a crucial element for the user to complete the conversion. This is to not waste too much time (and patience) on users, and above all, because people are increasingly reluctant to provide their sensitive data.
Call to Action
For some time, however, there has been a tendency to use more discursive and inviting CTAs. For example Naturally, you have to pay close attention to all the details of the CTA button:
Features and Benefits
Reading the headline and users will undoubtedly read the characteristics of the product and the advantages. The best strategy that we as a responsible SEO company Australia use is to make a shortlist because:
- It captures the attention and does not waste it.
- It exposes all the benefits immediately.
- Simple to understand at first glance.
Social proof is a phenomenon whereby people tend to replicate the actions of others to conform and feel part of the group. This is why it is so important to hire professionals like SEO company Australia to do this job and include it and handle your social media.
You can think of adding: number of satisfied customers, awards received, expert opinion, and trust signals (security badges.)
Are you already using all these tricks for your landing pages? If you need professional help, we, as a leading SEO company Australia, support your business; contact us without obligation. Depending on your goals, we will create an effective and performing landing page.