How to Pull off a Kid-Friendly Experiential Event?

Companies often throw brand activation or experiential events aimed at adults. The encapsulated message in these events is not that complex, and the brand persons have no hardship delivering that message. However, when it comes to designing and throwing an experiential event for kids, the story gets completely different. The underlying strategies and approaches will never work unless you bring a touch of customization in them. This article will state a few tips and strategies to guide you on how to pull off a kid-friendly experiential event. Stay with us to know more!

Tips for a Kid-Friendly Experiential Event:

An experiential event can be aimed at addressing different audiences. From adults to kids, the event has got so many things to express. However, throwing one for kids is a bit difficult. It takes a few extra things to be inculcated in the event. Following are a few strategies and tips you must follow for an excellent event. Let us begin!

1. Keep it gender-neutral:

Gender-based labeling in brands has proved to be less beneficial for the overall brand image and performance. It would be best to keep gender stereotypes aside and design something that is intended for all the kids. Address boys and girls alike, and the parents will praise your brand on various fronts.

Gender-specific experiences and products are outdated in the current modern era. If you want to succeed, you need to go with neutral experiences. An experiential event with gender-neutral approaches will certainly make a mark in the industry. Go with this approach, and you are well-off to a good start, surely.

2. Teach them a lesson:

Parents always take their children to events where there is something they can catch. Including education content in your experiential event could be one great step that can help you win big. If you think it to be too complicated, let the expert experiential event agency Dubai do the task for you.

Kids cant take decisions for them; rather, parents do it for them. If your brand engages them with some informative and entertaining content, they will always prefer your name. Even if an event can’t manage to inculcate such activities, it must have something for bringing up kids’ creativity. Teach them a lesson, and your brand will be engraved on their minds forever.

3. Make it competitive:

Kids are always happy and eager to challenge and compete against their co-partners. Brands can connect with competitive kids by arranging gamified experiences at experiential events. They will only enjoy their time at your stall but buy your story at the end. Giving them a chance to play and compete against their friends or parents will certainly help your cause.

You can include experiences like different games, obstacles crossing, musical competition and races. It would be best to award-winning kids with prizes to appreciate their efforts. An experiential event with all such gamified experiences is sure the steal the show.

4. Don’t dodge technology:

Not incorporating relevant technological innovations and pieces into your event would be tomfoolery. Technology has evolved equally for all ages; you can include tech parts that address the younger ones. Kids these days are more involved in digitalization, so underestimating their preferences is not recommended.

The inclusion of virtual reality VR experiences in your event will help your cause. Let your participant kids leverage motion gestures to reveal hidden images on digital screens. Make them struggle for the hidden things and let it be your brand name. Isn’t it a game that is worth trying?

5. Include entertaining content:

If you want to pull off successful experiential marketing, you need to diversify your approach. It is not only kids class that you should target, but also adults. Your entertainment activities should be designed for kids and adults as they are the ones who decide for kids.

You should set a separate route for parents to enjoy their entertainment activities as they must not be left out of the fun. Are you worried about how to include such experiences? Don’t panic! Hire a professional experiential event agency in Dubai and let them do the job for you.

6. Design with safety and security:

Your experiential event space should be safe and secure as you are targeting kids. Children are always careless, especially when you allow them to play with their siblings and friends. It would be best to take care of their safety and install preventive measures in the space.

Not only kids will like your efforts but all the parents. A warm appreciation for their adults will probably result in a strong connection with your brand.

Read also: Tips for making networking sessions interesting and successful

Make your brand penetrate new areas through experiential events!

Experiential events are interactive sessions that give your brand a platform for exploration. Audiences will interact with your brand and end up buying it. Consider throwing this amazing event with professional experiential event organizers!