How To Properly Reference My Website In 2022?

Do we still need to tell you? The good referencing of your website is essential for it to be visible in the results of search engines. Good, Digital Marketing Agency Chandigarh concretely how to have a good referencing? We explain the steps to follow to properly reference your site!

Choosing the right keywords for your website

Indeed, wanting to “  be well referenced  ” does not mean much if you do not define keywords beforehand . Only here, how to choose the right keywords  ?

The First Step

In choosing your keywords is to do an internal consultation , think and put yourself in your customers’ shoes, what do they need? Why are they contacting you? Ask everyone involved in the sales process because they have valuable information that may not come to you instinctively.

The Second Step

This basic list will be supplemented by a second step, the analysis of search volumes and keyword competition . This second step completes the first list and categorizes each keyword according to their relevance. For this analysis you can use tools like  the “keyword planner  ” offered by Google Ads .

The Third Step

Concerns the study of your competitors’ keywords , for this you can use tools like ”  Semrush  “, this tool is paid for but its free version still allows you to have an overview of the keywords used by your competitors. competitors. The second tool that we suggest for this analysis is ”  Screamingfrog  “, it is a software that allows you to list the tags present on all the pages of a website, the free version allows you to analyze up to 500 URLs.

This study will then allow you to complete your list .

Now that you have selected the most relevant keywords for your business, Digital Marketing Agency Chandigarh you will need to integrate them into your site. We deliver integrated marketing solutions that drive more customers, revenue, and profitability.

Include keywords inside your website tags

We are in the somewhat technical part of referencing, tags are html codes present on each page of your site and which allow you to indicate to Google the structure of your content.

For each of the pages of your site, it will then be necessary to integrate the keywords into these tags .

The “Title” tag is the most important tag in your SEO, it is the first tag that Google takes into account to understand what your page is about. It is in this tag that the most important keyword for the referencing of your page should appear. The text entered will correspond to the title displayed in search engine results.

Then there are the Hn tags , they range from H1 to H6 and are classified by level of importance. The H1 tag is therefore the most important tag to take into account after the title tag. This is where you can add additional keywords to those already filled in. The H2 to H6 tags then allow you to structure your content by level of importance.

Work on the internal mesh of your website

Still in the somewhat technical part, Digital Marketing Agency Chandigarh the good referencing of a website also depends on its internal mesh .

The internal mesh corresponds to the internal links between the different pages of your site . It is very important to create links between pages dealing with similar or complementary subjects . This is relevant both for the user experience but also for Google to identify your site as relevant to a given topic.

Set up backlinks

More links? Yes, but this time it ‘s the external links . These are links on other sites that point to your website. These backlinks are very important in an SEO strategy because they tell Google that your site is popular . The more Backlinks you have on quality sites, the more Google will bring you up in the search results.

Create regular content on your website

You have chosen your keywords , you have integrated them into your tags, Digital Marketing Agency Chandigarh your internal mesh is well tied up and you have backlinks everywhere? It’s good ! But that’s not enough…

You have to work on your content  ! It’s not enough to tell Google that your site is about “apple pie” if you don’t mention “apples” anywhere on your site.

It is essential to create content around your keywords and to regularly add content to your site . Indeed, SEO is a long-term job and it is not enough to just focus once on writing content and then “let your site live”.

A regular content contribution allows you to work on the semantics around your keywords and to keep your visitors informed about your products or your activity.

You can integrate this content via a blog that you feed regularly . Be careful to choose your categories and the tags that will allow you to highlight your keywords. To learn more about creating a blog, you can read our article  “How to create an effective blog to improve my site’s SEO?”

What you must remember

Drive traffic to your site

The final aspect of SEO is traffic. A site that meets all the criteria listed above but has a very low number of visitors has little chance of climbing to the top of the search results.

You must therefore generate traffic on your site, Digital Marketing Agency Chandigarh for this there are several ways. Set up a Newsletter with links that point to your site, share publications on your social networks by integrating links to your site.

All of these procedures are part of an inbound marketing approach that we explain to you in our article “How to set up an inbound marketing strategy?” »

As you will have understood, Digital Marketing Agency Chandigarh referencing is a long process which requires involvement and which requires a good understanding of the mechanisms of search engines.