How to Optimize Your Product Listing on Amazon so You Can Reach More Customers

Yes, we know – Amazon is a very big place. However, according to research by Marketplace only one in five shoppers go directly to Amazon when they want to buy something new. Instead, most people use Google to search for products and then visit a site like Amazon as a secondary option because it’s the easiest way to find what they want. This means that if you are e-retailer selling products on Amazon, you need to be sure your product listing is set up so it will appear prominently when someone searches for keywords associated with your product. That’s why we’re sharing this helpful infographic from OptimEND, which lists some of the top tips for optimizing your product listing so you can reach more customers and sell more products through Amazon and the best idea is to outsource an amazon product listing optimization service.

Make sure your product title is effective

The product title is the most important element of your Amazon listing services because it will be displayed in search results alongside the product image. That means you need to make sure it is absolutely effective. First, you’ll want to use the Amazon keyword tool to find out which keywords to include in the title. In this example, we’re looking for high-volume, low-competition keywords like “infant boy swimsuit” that can help drive traffic to the page. Next, you’ll want to include one of these keywords in the title, but make sure not to go overboard. Amazon has strict rules when it comes to product titles, so you’ll want to stay away from clickbait and product claims like “number 1” and “bestseller” unless you can prove it with real data. Finally, you’ll want to make sure the title is as interesting as possible. That means using a question, a benefit-driven statement, or a lead-in to your product description. This can help you get more clicks, more impressions, and more sales.

Add high-quality product images

Product images are the second-most important element of your Amazon listing. While a poorly written product title might get you a few extra clicks, poorly taken product images could actually be turning away potential customers. First, make sure your images are large enough to show all aspects of the product. Amazon’s recommended image size is 2,689 pixels wide by 2,691 pixels tall. If your images are too small, Amazon will automatically replace them with a popup informing the customer that they are too small. This can result in a bad user experience and cause people to click away from your listing. Next, make sure your images are high-quality images that accurately depict the product you’re selling. This means making sure there is enough light and that the image is not overexposed. It also means making sure the product is in focus and the image is not blurry. Finally, it means making sure there are no extra reflections or shadows on the product and that the background is not so cluttered that it distracts from the product. Otherwise, customers might not even notice it’s your product.

Write a great product description

Third, make sure you have a great product description. This is the place where a customer can find out more about your product. If you don’t include enough information here, they will likely move on to another product listing. This makes the product description a very important part of your Amazon listing. Without a good description, your product could go unsold, costing you potential revenue. On the other hand, a great description could get you more views and more sales. You can imagine from theyour personal experience that when we buy anything online, we tend to read all the important information in the description and by any chance if we find that the information is not complete, we prefer not purchasing that product. So, providing complete information is necessary otherwise you will loose majority of your customers.

Add an informative Amazon Sponsored Ad

Next, you’ll want to add an informative Amazon Sponsored Ad. Sponsored ads are a way to increase your product’s click-through rate (CTR), which is the percentage of clicks your product listing receives. A higher CTR will bring you more views, more impressions, and more clicks. You can use sponsored ads to target people who are already on Amazon or to target people who are doing a Google search for products that are related to the ones you sell. You can also use sponsored ads to target people by interest or demographic, which can help you reach a wider audience. However, Sponsored Ads are an investment, so it’s important to know how to get the most out of them. One way to do this is to use A/B testing.

Use the Amazon Seller app

Next, use the Amazon Seller App to add more keywords to your listing page. When you’re editing your listing, click on the “sources” tab, and then click “add new source” to add keywords to your product description. You can add up to three keywords in this way, and you want to make sure they are relevant to your product. Click “save” once you’re finished, and the new keywords will be added to your product description. Not only this, you can also create new product listings, analyze and track sales,  manage sales, storage, deliveries and returns, respond to customer queries, manage international sales.

Add more keywords to your listing page.

You can also add more keywords to your listing page by adding them to the “title” and “keywords” fields inside your product listing. Amazon is the third most popular search engine after Google and Bing. Using of highly used keywords and with low competition can make a great difference. This can help you get more clicks and more views, but you’ll want to make sure you don’t go overboard with keyword stuffing. This is where you stuff as many keywords into your listing as possible, even if they don’t make sense with the product. This can actually hurt your product’s click-through-rate (CTR). All Amazon sellers can access the seller app for free. You can download from Google Play or the Apple Store.

Add discounted products and services to your listing

Finally, add discounted products and services to your listing. This is one of the most effective ways to get more views, more impressions, and more clicks. And, as long as you mark the items as “discounted,” you won’t get in trouble with Amazon. This can help you get more views, more impressions, and more clicks, but it can also help you get more sales. If you offer discounted products and services, you can drive more traffic to your listing, which means you’ll probably get more sales, too.

Summing up

This guide has covered some of the top tips for optimizing your product listing so you can reach more customers and sell more products through Amazon. To do this, you’ll want to make sure your product title is effective, your product images are high-quality, your product description is great, and your product listing has an informative Amazon Sponsored Ad, is marked as discounted, and has keywords added to the title, keywords, and product description. By implementing these strategies, you can make sure your product listing is optimized so visitors can find it and click through to your product.