How to evaluate logo quality

is the most significant statement your company will make an impression; a well-designed logo technology is among the most important tools for marketing success. When you’re planning to create a new brand or updating an existing one; looking at how your logo’s design is an essential decision to make.

Let’s get this out of the way: ” good logo design” is a matter of opinion. Individual taste and preferences are bound to be an element in evaluating the quality of a logo. There are certain rules of layout that a logo of high quality must follow, and it’s recommend to take a look at the logo with an objective eye. Take a step back and look at the logo with fresh eyes even if it’s difficult to take a step back. It is recommend to think about the image as a communications tool. It should always communicate clearly.

This is our mission to you determine the characteristics of a high-quality logo. Be aware that whether your logo is striking and bold or sophisticate and refine, you’re entitle to appear good. And “good” doesn’t always mean flashy and expensive.

Does the logo represent the brand?

First impressions matter for newcomers to your brand your logo will be their first glimpse of who you are and what your brand is about. A well-design logo will communicate the exact persona you represent, starting from the very beginning. In order to get there you just need to askyourself, what distinguishes your company? Be sure that you’re certain about the answer , and then make sure that your logo is in line with it.

A good logo will typically include a message or significance that supports the brand’s overall goal and purpose. In this article, we’ll examine two high-quality logos — one that has been around for a long time as well as one that was create through an attempt to rebrand — that both communicate an idea.

FedEx has been using the identical logo since 1994, and has since become an integral part of the company overall. What makes this logo unique is the strategically put arrow between the letters E and the letter X. It creates excitement for the customer, especially when they come across this gem for the first time. The arrow represents the purpose and goal of the business because it’s a company found on the basis of quick delivery. The arrow is a fascinating visual representation of speed and effectiveness. The spacing is flawless and the striking colors pop out beautifully on their white packaging. It’s clear that the FedEx logo is genuine. What else do you expect from a shipping firm?

Let’s take a examine a new spin on the successful message. This Tour de France logo has had several incarnations, however, it’s remain the same since the 2002 rebranding effort. The thing that made this rebrand distinct was the drastic shift from previous logos that felt formal and corporate and date, to the current logo that has a sense of adventure and artistic.

The message that is contain in the logo is evident The letters and symbols represent a cyclist who is active riding. The logo represents the energy and motion of this important sporting event. In addition to riding, the font is flowing and full of movement. It’s an athletic design with aesthetic vision: a transparent gold medalist.

The opposite of a great logo are those that don’t reflect their brand’s image and convey the right message. London was the host city for 2012’s Olympics While the event receive lots of excitement and excitement but the logo didn’t quite do the job.

Fans of sports have criticize the sharp forms and neon hues within the logo. It was like it was too retro-inspire for 2012 and some critics observed its resemblance with Lisa Simpson’s hairstyle.

However, the problems went far beyond the colors and shapes that this logo fail to fulfill its main mission of communicating an image of Olympic spirit. The Olympics are about international athletes uniting for the love for their sports. Like those interlocking Olympic rings of its predecessor logos, every Olympic logo must convey the feeling of community and unity. The pieces that were pull apart in the London logo didn’t quite do the trick. They appear to be disconnect like they’d had a fight and were moving away. Famous company for design Wolff Olins has stood by its work, but the majority of people who watch it not agree.

Does the logo look appealing?

Let’s discuss aesthetics. A good logo must not just look great but be able to adapt well to any environment and possess an aura of uniqueness. A well-design logo can function to various settings and is unique to its own brand. Let’s look at these two concepts of aesthetics.

A high-quality logo can be adapted

Logos that are great are chameleons. they appear good in at any location as well as in every colour scheme–yet are easily identifiable. The quality of a logo should not be affect by the size of the logo large smaller or larger, and tangible versus digital. The logo should be able to change.Further more checkout on the Colourist logo and write for us logo design page