How To Create Podcast Logo that Can Grab Attention
If you’re a podcast host or producer, you’ll know how important it is to stand out. It’s not enough to simply launch a show—you also need to convince people that they should listen to it. If your logo doesn’t catch their eye and make them want to click through, they might just move on without ever knowing what treasures are waiting for them. But with the right design tools and techniques, creating an attention-grabbing logo is easy!
In this article, we’ll walk through exactly what goes into creating a great podcast logo: from choosing the right colors and fonts to adding depth and focus with illustrations or photography. Even if you’re not experienced in design (or even if you aren’t!), follow along as we take our imaginary podcast from concept through creation.
Use the Right Design Tools
Here are 2 tools that can help you create a podcast logo:
- Designhill is a free graphic design tool. It has lots of pre-designed templates and fonts, so you don’t have to spend time designing from scratch.
- Cornerstone allows you to create an entire website with minimal effort using templates based on popular websites like Squarespace and WordPress. You can also use Cornerstone’s web builder to create landing pages that allow listeners to access bonus content (like transcripts) directly from within podcasts’ homepages without having to leave the site they’re currently browsing in order to do so.
Consider Typography
When it comes to choosing a font for your podcasts logo design, there are many things you should consider. First, choose the right typeface. The typeface is the combination of letters and symbols that make up a font (like Helvetica or Times New Roman). It’s important to pick a font that works well with your show’s theme and personality.
Second, choose the right size for your logo and text. This part can get tricky because there is no one-size-fits-all rule when it comes to sizing typefaces on logos and titles; however, most designers agree that 12 points work best when used in both areas.
Now let’s talk about style because this part can often be overlooked: do you want something bold like Times New Roman? Or maybe something more playful like Comic Sans? Maybe even something elegant like Futura Bold Condensed? There are tons of choices out there when designing anything from websites to logos so let us know what kind of style helps represent who YOU are as an artist/podcaster/filmmaker etc.
Use The Perfect Colors
- Use colors that are easy to read.
- Use colors that are easy to distinguish.
- Use colors that are easy to remember.
- Use colors that are easy to distinguish from other logos, especially the competition’s logo, if you have one (if you don’t have a competitor, this step is unnecessary). The best way to do this is by creating a logo with easily recognizable traits like an acronym or symbol. For instance, the Nike swoosh or Apple’s apple will always be instantly recognizable even without any text or other design elements included in your podcast’s logo design.
Ditch the 3D Styles & Effects
If you’ve ever tried to make a podcast logo, you might have found that it can be difficult to get the right style. You’re probably aware that many podcasts use flat colors, vector graphics and simple shapes. But did you know that they also tend to use the following design elements?
- Flat colors
- Simple gradients
- Simple animations
- Simple shadows and reflections (with some exceptions)
If you’re looking for some inspiration on how to create an amazing logo for your podcast, take note of these things!
Apply Focus & Depth
You can add a focal point (A) and depth to your logo design. For example, the 3D effect of the wordmark in this logo makes it pop out from its background.
The focal point of this podcast is its name, which has been elongated and placed on top of an orange gradient background that sets it apart from other logos.
Keep it Simple
- You want to make it easy for your listeners to remember and identify you on the internet.
- Make it easy to read, understand and remember – this is important because the logo will be used in many places so don’t add too much information or details that may become unreadable at a small size.
- Make sure that your design stands out from other podcast logos – try different colors, shapes and fonts until you find something that works best for you!
Include Something That Defines You as a Podcast
Your logo should also include something that represents the podcast’s mission, values, or style. For example:
- If your podcast is about gardening, perhaps you could add in a symbol for gardening such as a shovel or soil.
- If your podcast is about financial advice, perhaps you could add in a symbol representing money.
- If your podcast is about technology and gaming news and reviews, perhaps you could add in some form of technology (such as an iPhone) or gaming icon (like Mario).
Focus on One Element That Can Express Everything About You
One of the most important things to do when creating your podcast logo or cycle logo is to focus on one element that can express everything about you. Try to make it unique and easy to memorize, but also make sure it’s not too complicated because you want listeners to remember the name of your podcast and not get confused by a logo with too many symbols or colors in it.
So, what should your podcast logo be? Well, first of all, think back on all those podcasts that are similar to yours. What did they use for their logo? Did they have an image or did they just use text? How was their design different from yours?
Try to Make It Unique and Easy to Memorize
Good logos are easy to recognize, easy to remember and unique. Make sure your podcast’s logo meets these criteria:
- It’s recognizable. Your audience should be able to look at it and think, “Yes! This is the podcast I love.”
- It’s easy to remember. When we see a logo that looks like a person or animal, we associate it with that particular brand or company—even if its name doesn’t come immediately to mind. So if you create an illustration of a cat wearing headphones, people will think “Podcast” even when they don’t hear the word spoken aloud at first glance (or second).
- It’s unique enough not just so people can find their favorite shows but so they can tell them apart from one another without having any other information about what kind of show they’re listening to.
Don’t Limit Yourself With Texts Only. Add Visualization.
The key is to not limit yourself to texts only. Add visualizations and make it more interesting. You have to use the right design tools for the job, like designhill, which is considered to be among the best design tools available today. You also need to choose colors that complement each other in your podcast logo. The same applies to fonts, text styles and effects – they should work well together as well.
Final words
The key to creating a successful podcast is to find the right combination of text, visuals and audio so that the logo grabs the attention of its listeners. Follow these tips and you will be able to create an awesome logo that can help you stand out from other podcasts on the market.
