How to create content for a blog

How to create content for a blog. Welcome to a new chapter of this Marketing Guide for beginners, we get up to date and we have already seen what content marketing is and how it generates SEO, then we were able to observe a marketing guide and the types of content and now we are going to develop how to create content for a Blog, that is, how SEO generates Content Marketing (the inverse of the first chapter of the guide).

The time comes when we have a sensational idea in our mind, we want to develop it and publish it on our Blog, we spend hours and hours writing it but then for some strange reason that at first seems inexplicable our post is not read and does not position in Google, no it attracts traffic and therefore is useless, a waste of work, and we ask ourselves: why is my post not being read? What am I doing wrong?

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This mistake is very common because first we must know how to generate content for a Blog or a website, what titles to write about and how to select them to later create and transmit. In many blogs you will find information about it that says: “Writing with feeling is the key to success… blah blah”, but they are all charlatans who do not want to reveal the secret to you or simply do not know it… Today here we are going to reveal the real key of success for a Blog.

Previous concepts to create quality content

First of all we have to be clear about a basic concept, if we want to position certain keywords in the search engine using our publications, Google will value better and will take us more into account if we write articles related to this certain keyword . Otherwise it would be very difficult to position, since a single and isolated publication on a certain topic will not work for us.

Another important aspect that we must take into account is that we must be aware of the authority and rank that our domain has, if we have a recently created domain in our hands we cannot fight for two-word keywords such as “US Politics”, we will have We have to go down a level or two, so that in a time when we already have enough authority to be able to fight for the generic keyword

A good reference to see the domain authority that we have is the moz seo bar, although without any tool and logically you will know who you can compete with and who you cannot.

The process to identify titles that attract traffic

The next step is to identify which titles are attracting traffic, what competition they have, and what demand is right now.
The process consists of 4 steps that at first, we must do manually, but later if things go well we will have to find a method to mechanize the process:

• Concept search, a keyword with one or two words, that is, the generic keyword for which we seek to compete
• Generate a wide list of titles, as I mentioned before, there must be a correlation between the authority of the domain and the title of our publication. If the domain is new we will have to bet on long tail keywords (longer keywords), and then keywords with fewer words
• Prioritization of titles to know which of them are more important
• Generate content around itself, related content is always better, form a tangle of quality publications around the generic keyword.

Sources to know what to write about and create the content

• Google Trends:
  This tool gives us the trend of a keyword, what users are demanding at the moment. We must write our content when the demand is low and publish it on our homepage (to transmit the link juice) and give it strength from Social Networks when the demand is high (when it reaches the peaks within google trends)
  • Internal search engine:
    Through the internal search engine that we have on our website, we will know the interests of users, what they are looking for and what they need
  • Real time analytics:
    We publish a specific article and thanks to the real time analytics section of google analytics we can identify more titles for that specific keyword.
  • Social Networks and comments:
    When we have feedback and interact with our customers and users, we get ideas through them for new titles.

Seo and Marketing hand in hand

The SEO who works under Content Marketing creates and distributes quality and relevant content that aims to capture and connect with users and potential customers. Therefore, we could say that it is not promotional content but useful content for the web and for the company/brand/person.
In short, we must learn what content to create and how to structure and publish it to achieve our goals.
Of course, before creating pages or posts, the first thing we must do is have a marketing and SEO strategy for our content.

Content Marketing generates SEO, but what about vice versa?

Not long ago, Google valued more the websites that had robot language, over-optimized with the repetition of keywords even in the soup… etc, but after the latest updates of the search algorithm it makes the content more and better valued, that is to say , if we generate quality and well-structured content, at the same time we will be improving SEO.
With this update, the search engine is killing two birds with one stone: It improves the quality of its search results, and improves the experience of users who use Google, that is, 99.9% of the Internet.4

The keys to successful SEO

• Technique and knowledge in web programming and reading the source code.
• Technical and «basic» knowledge about web servers.
• Knowledge in web development for content structuring.
• Creativity and ingenuity in content creation.
• Search for keywords and their analysis.
• Understanding of graphs and statistics to search for new niches or simply to understand the levels of competition of the chosen keywords.
• I always say that a good SEO is a person who has played online strategy, because at the end of the day it is very similar.

Which part do you like the most? Do you think that an SEO should know how to handle all this? Or maybe it is better to delegate and divide marketing and Seo tasks…

In the next post we will see how to create an article from scratch, taking into account Content Marketing and SEO, that is, we will study the title, structure and content that our publication must carry to be successful among SEO and our readers.