Growing Market Scope Of Super Apps In The Ride-Hailing Industry

The term “super applications,” coined by Blackberry founder Mike Lazaridis in 2010, refers to a closed ecosystem of several apps that consumers would use every day for a seamless, contextualized, and integrated experience. A Super app is an app-based marketplace where a corporation offers services via in-house technology and third-party interfaces.

Grab, a ride-hailing startup founded in Singapore with a significant presence in the SEA area is a well-known example of a super app. Grab expanded its business beyond ride-hailing by investing in OVO, a prominent payment network in Indonesia. Currently, Grab provides taxis, bikes, ride-hailing, three-wheelers, shared rides, package delivery, food delivery, restaurant delivery, loan services, and digital payments.

A super app is perfect for businesses that provide various services and goods bundled into a single app. While the notion of a Super app originated in China and Southeast Asia, it has gradually gained popularity worldwide, with several tech titans working hard to build their super app.

Super App Model

Super applications, in general, specialize in hyperlocal delivery, logistics, e-commerce, payments, and social. To begin, any Super app should be a combination of at least two of these functions, with the opportunity to scale quickly and offer numerous services to gain client loyalty once users have purchased in.

Once you’ve established a reliable collection of direct offerings, the next step is to open your app up to third-party companies to sustain your user base. You don’t have to spend time and resources developing a separate app for each of your offers when you have a super app. Alternatively, you may host all of your services on a single super app. A real-world analogy would be the mall, where retailers from many industries sell their goods and services.

Why are Super Apps the Way of the Future?

Here are some of the reasons why super applications are the way of the future:

Unrivaled Convenience: 

Would you rather have 10 distinct apps for everything you need online or just one app that has everything? The solution is simple, and because of this clear decision, super applications are a terrific option, particularly in the ride-hailing market. In the following part, you can learn more about supers apps in the ride-hailing sector.

Saves space:

Every program you install on your phone takes up a certain amount of space, and you can only keep so much data on your phone. You don’t need to install many apps and fill up your phone’s available space when you have a Super app like Gojek that can manage your day-to-day needs, from ride-hailing to meal delivery.

Make Yourself Visible in a Crowd: 

There are millions of apps available in your mobile app store, and finding the correct one for each service you require might be difficult. You don’t just receive all the services and products you need in one handy app and enjoy the trust that has used one of their services before with a fantastic app.

Ride-Hailing Industry Super Apps

The ride-hailing industry has taken a tremendous impact in the post-COVID world, with individuals avoiding travel in general and the overarching fear of sitting in a cab used by other people. However, each firm is only as good as its capacity to quickly adjust to any problem thrown its way. A Super app is a way out of the COVID-19 epidemic for a ride-hailing company. How? Continue reading to find out.

Adapt to Survive

If you now have a full-fledged ride-hailing firm, now is the time to expand into additional on-demand services such as food delivery, grocery delivery, and much more. By expanding your business beyond ride-hailing to include other on-demand services, you may boost your customer base and profitability.

Many prominent mega apps, such as Grab, GoJek, Momo, and others, began as ride-hailing firms before expanding into other business verticals such as food delivery, payments, ticket purchase, on-demand movie platforms, etc.

Prepare for the Future

The future is always unclear if the COVID-19 epidemic has taught us anything. Expanding your offerings with a Gojek-like super app is the most realistic way to protect your business from potential obstacles and emerge stronger. By not limiting yourself to merely ride-hailing, you can keep your business functioning even when consumers cannot book a cab through your app.

Recover Losses

Many on-demand businesses, including ride-hailing services, have suffered due to the COVID-19 outbreak. If your taxi business has suffered due to the pandemic, extending your offerings is an excellent way to make up for your losses. If you operate your firm correctly, you’ll eventually break even and start earning profits with more offerings and a larger customer base.

Suffescom’s Super Ride-Hailing Business

Looking for methods to use a Super app like Gojek to move your ride-sharing business to other on-demand businesses? Suffescom can assist you. We provide customized SaaS products to assist you in establishing a transportation business that can be used for various verticals, such as taxi, bike rental, carpooling, shuttle services, trucking services, and a taxi marketplace.

Suffescom Super app provides end-to-end customizable solutions to help you quickly establish, manage, and operate your taxi marketplace. Some of the qualities that distinguish us from the competition are as follows:

With features like real-time tracking, integrated payment gateways, scheduled cab reservations, and more, our customizable Android and iOS customer apps provide your consumers with an easy taxi booking experience.

A robust dispatcher dashboard allows you to manage all taxi dispatch requests from a single location.

You may also accept or reject ride requests from the dispatcher dashboard, see client profiles, and reply to customer inquiries.

An all-inclusive driver app allows drivers to control bookings with fast offers on the app, manage and track their daily journeys and revenues through the driver app, and much more.

Join together with Suffescom to transform your taxi company into an on-demand marketplace. Click here to learn more about what we can do to assist you in making the transfer. Have questions about how we might assist you in establishing a taxi-hailing business from the ground up? Please contact our technical experts as soon as possible!