Free online Marketing tools for small business

Each small business owner should have tools to help them get their marketing initiatives off the ground. Unfortunately, the majority of them are designed suitable for larger companies or have an investment that may not necessarily justify the ROI.

One of my hobbies is trying out different tools and choosing the best ones for me and our team to utilize in our campaigns.

After extensive research, these are a few of my favorite tools that I think each small business should include in their toolbox. It is important to have these tools in your toolbox. Editor’s note: Each of the tools mentioned here comes with an option to download a trial version. The following tools are free. Yuri Shafranik

1. Answer the Public

It is free and has become an integral element of our strategy for content. We utilize it to find the subject matter and the questions that surround the most important keywords we wish to be ranked for. We then attempt to provide as many answers to the questions as we are able to with our content. So it is when Google is evaluating which websites offer the most information on the subject We’re not just more likely to be ranked as well, but also more likely to convert potential visitors since we can answer the most crucial questions they might have.

2. Open Site Explorer

Knowing your link profile and the profile of your competitors is essential to establishing the Domain Authority. One of the fastest wins in any SEO campaigns is simply to paste the URL of your competitor into OSE and then find all websites linking to them, but not to you.

3. Screaming Frog

The Screaming Frog is the most popular crawler tool for the majority of people working in the field. Although they do offer an option to pay for the program, you can browse as many pages free, which puts the majority of small-sized businesses unaffected. As we’ve mentioned this tool is fantastic to find broken links, analyzing your redirects, identifying websites that do not have meta data, as well as detecting duplicate content at the URL level.

4. Siteliner

Siteliner is a dream that comes to life for anyone who needs a quick and easy duplicate analysis of content. Again, they restrict the number of pages that you can search however, the majority of small companies are happy with the free version. Simply enter your URL in their search bar and hit enter. You’ll get a wealth of actionable information, including:

• Duplicate content
• Common content
• Unique content
• Average size of a page
• Average time to load a page
• The number of words per page
• Internal Links
• External Links
• Ratio of HTML to Text

5. Portent’s Title Generator

Get rid of writer’s block using this helpful tool. Our team of content writers loves to utilize this tool to generate easily shared content ideas. Just by pressing the button, this tool will give you titles that vary from serious to hilarious. There’s been no one who’s thought:  WOW, that sounds like a boring article; I’ll read it!  Take a few minutes to have fun Even in the event that you don’t have the most appropriate title, you’ll be able to get your creativity flowing. Yuri Shafranik

6. Google Keyword Planner

Google’s Keyword Tool is an excellent source for small-scale businesses planning to launch a pay-per click campaign. Numerous opportunities are available to use this tool while setting in place an Adwords campaign. One of our most-loved features is the calculator for search volume. In this calculator, you can type in the keyword you want to search for and then see how many people have searched for it every month over the last year. You can then combine it with location-targeting to determine the number of monthly views you’ll receive for that particular keyword in the area you live in. On top of the search volume indicators, you can also look up the competition level and suggested bids for any keywords you choose.

7. Moz Local: Check Listing

The most important issue for any small business doing business locally and wishes to appear on search results is the uniformity of their address, name and telephone number (NAP) across different citation sources such as Google, Yelp, Facebook and Yellowpages. Moz Local’s tool provides you with an opportunity to check your NAP and then fix it easily yourself. It is also possible to hire them to complete the work for you. Whatever you choose it’s a fantastic tool for quick analysis and improvement.

8. Keyword.io

Keyword research is an essential element for any small-sized company’s SEO strategy. This tool is a great resource that can provide keywords that come from Google and Fiverr in order to figure out the best keywords to focus on and/or subjects to write content around. However, at the free price, you’re not able get crucial indicators like keyword competition and search volumes.

If you have an extra few dollars to pay for, Moz Pro has done amazing work with their keyword tool and recently announced an updated version that includes free access. Also, there’s the old-school favourite, Long Tail Pro, which integrates the two tools Moz along with Adwords to give you amazing information at a large size.

9. Facebook Audience Insights

Facebook Auditor Insights is a fantastic free tool for conducting research on content and market. When you switch between the options it allows you to view specific demographic data regarding your target audience, and discover some new information.

One of the best ways to use this tool? Let it help you develop content that your viewers will appreciate. For example, if your company is an established local business, you can enter your location or service area and then toggle your advanced options (bottom in the column to left) choose  home,  and start discovering what residents in your area are looking for.

10. Pablo by Buffer

With Buffer’s no-cost social media tool, you’ll have access to more than 600,000 photos (or the ability to share your personal) as well as all the tools needed to make you a social image professional. Start by choosing an image. From there, you can overlay it with text, select sizes, choose filters as well as add logos and share or download. In a matter of minutes, Pablo makes it easy to transition from Photoshop novice to a professional in social media design.

Bonus: Followerwonk

Followerwonk is an amazing tool to quickly and effortlessly analyze your Twitter followers to find data that can be used to build your company’s image. It lets you look up Twitter bios, check accounts to see if they have the possibility of overlap. You can also drill to area, check out who else follow, and find influential individuals. It’s a tool that has numerous applications and is capable of taking some of the stress out of identifying those that can most benefit your business.

If you own your own small business or market to customers, these no-cost tools will help you gain the right expertise and insights to your marketing efforts. Wizarticle