Five Marketing Mistakes to Avoid If You Want More Dental Implant Patients

November 23, 2021

293 3 minutes read

Dental implants are one of the most popular procedures to replace missing teeth worldwide. Despite making all the efforts to attract dental implant patients to your clinic, if you are still not getting results, chances are you’re making some marketing mistakes you should avoid. Keep reading this blog to learn about these mistakes that may be costing you more than you think.

Top five marketing mistakes to avoid when you want to attract more dental implant patients.

Mistake #1 – Following a generic marketing plan.

You can’t follow a marketing plan used by general dental clinics when you are looking for a specific type of patient. Generic marketing strategies attract generic patients, so if you want to attract more dental implant patients to your clinic, your marketing plan should focus on that.

Your marketing should have a clear and compelling message that emphasizes your practice’s expertise in dental implant procedures. Talk about dental implants on your social media, in your blogs, vlogs, podcasts, and newsletters.

Highlight the benefits of dental implants and how hassle-free it is to undergo the procedure at your clinic. Running targeted ads on Google, Facebook, and Instagram can speed up the process of attracting more dental implant patients to your practice.

If you aren’t confident about creating ads on your own, using a dental social media marketing tool will be helpful.

Mistake #2 – Having an outdated and complicated website.

If patients have to hunt for information on your dental practice’s website, you need to resolve this immediately. Having a clean website design that is easy to navigate is crucial in attracting more dental implant patients to your practice.

The best way to approach this is by adding a separate page to your website. It must be dedicated to dental implants and having it across your social media bios and marketing materials. This will make it clear to your new and current dental patients that you offer the procedure.

Mistake #3 – Having a landing page that’s too technical.

The information on your website’s landing page needs to be simple enough for patients to understand easily. If the information about dental implants on your landing page is full of technical jargon, it will not engage patients, causing you to lose them instantly.

Features tell, but benefits sell. This is true because describing a product without mentioning its benefits fails to keep prospective patients interested.

Ensure to put up before and after images and videos of your current patients who have undergone dental implant procedures at your practice. Prospective patients will likely take more interest in your work after seeing successful examples.

Mistake #4 – Adding the home page link in your ads.

You read that right. When you create dental implant ads with a link, patients expect relevant results upon clicking them. If you add your home page link instead of the landing page link to your ads, you won’t get more dental implant patients for your practice.

Offer something valuable for patients to find out from your ads and create the best first impression on them. Nonetheless, their interest is to find out about your dental implant services rather than your generic services.

Mistake #5 – Not preparing your staff.

If your marketing strategy does not include your team members, or if you don’t prepare them to handle inquiries, you may lose the opportunity of turning prospects into dental implant patients.

You want your staff to be able to handle the questions and concerns of those interested after they come across your dental implant ads. Inquiries that go unanswered from your dental practice will end up through the doors of your competitors.

What you should do:

Make the most of your marketing dollars.
Develop a plan to make it happen.
Target all your digital ads to support the desired outcome.
Reiterate your focus on email campaigns, blogs, and social media marketing.

Conclusion

Ensure to avoid making the marketing mistakes listed above so that your practice sees an influx of dental implant patients.

Additionally, leverage the power of social media by automating yours with a marketing tool such as Practina to bring in more dental implant patients to your practice.