Service of Social Media Marketing in Vancouver

Social media agency in Vancouver (SMM) provides the best service of social media marketing in Vancouver to increase your brand awareness, build a loyal follower base, attract new customers, and increase sales through social media.

Social media promotion works equally well for small companies and startups, as well as for mature and large businesses; both in the field of B2C and B2B companies.

Your customers are already spending a lot of time and interacting with different brands through social media. And if you still do not communicate with your audience through Vkontakte, Facebook, Twitter, Instagram, Pinterest or YouTube, sooner or later you may lose the loyalty of your audience, and at the same time lose to competitors.

Quality social media marketing will take your business to the next level. Thanks to effective SMM tools, your brand will gain admirers, and your company will gain new customers and sales growth.

Over the past few years, with the growth in the number of users of various social networks, social media marketing has become a very effective tool for many businesses. But at the same time, competition for the attention of each user has grown. However, this does not mean at all that social media marketing has ceased to be effective.

What is SMM Marketing? Social Media Marketing in Vancouver

Social media marketing, aka SMM marketing or simply SMM (SMM), is a form of internet marketing that involves creating and distributing content on social media to achieve your business marketing and branding goals.

In addition to the free publication of posts (texts, videos, images and other types of content) that stimulate audience engagement, SMM also includes promotion through paid advertising on social networks.

Social media agency in Vancouver have prepared for you a quick overview of social media marketing in Vancouver and a step-by-step SMM guide that will give you a clear understanding of the essence of SMM and will help you promote your accounts faster and improve the quality of your business’s social media presence.

Based on my recommendations, you can choose the social media platform that suits your business and start developing your own social media marketing plan today.

Why your business needs social media marketing in Vancouver

Social media marketing in Vancouver will help you achieve many goals:

• driving traffic to your website;
• increase in the number of sales;
• increasing brand awareness;
• creating a brand image;
• improving the quality of communication and interaction with target audiences. 

The larger your social media audience, the easier it will be for you to fill your sales funnel with inbound traffic and increase sales.

You can of course do without this digital marketing channel and you definitely don’t need to be present on all platforms. But if this tool can help you achieve your goals more effectively, then there is no point in ignoring it.

Social media marketing in Vancouver: start with a plan

Before you start creating social media marketing campaigns in Vancouver, decide on your business goals. After all, starting a social media marketing campaign without a strategy is like wandering in the woods without a map – yes, it will be fun, but most likely you will get lost. 

When defining your social media marketing goals, ask yourself:

• What do you want to achieve with SMM?
• What are your goals?
• Who is your target audience?
• Where does your target audience “live” and how will they behave on social networks?
• What message do you want to convey to your audience using SMM?

Your business should not only become a source of information for an SMM strategy but also manage it.

For example, an eCommerce project or a travel business, due to its powerful visual component, will greatly benefit from a presence on Instagram or Pinterest. Whereas a B2B company that sells data analysis software to large companies will benefit more from Twitter or Linkedin.

Top 10 Social Media Marketing Tips

Ready to start your exciting SMM journey? Here are some tips to help you do effective online social media marketing.

Do your research

Study your target audience in Vancouver and create a client profile. The first step to creating a social media marketing strategy is to identify who your ideal customer and target audience is. Determine for whom you want to create content and what is special about these people. This will help you target specifically their interests and needs when creating and publishing posts.

Think about whom you want to reach out to and why. How would you classify them as a group?

This knowledge will help you determine the type of content that will appeal specifically to your subscribers and potential customers. This way, you will be able to create engaging content that will interest your audience.

Study your competitors

Subscribe to the pages of your main competitors and study their behaviour and strategies for promoting content on social networks. How often do they post content? What time? which platforms or online communities do they use for this? What kind of influencers do they involve in their promotion on social media?

If your competitors are using a channel or marketing tool on their social media that is showing visible positive results, analyze it. Study them under a microscope and take successful tactics into service.

Make a content plan for social media

As I said before, creating an SMM plan is of great importance. Do not start randomly posting random content on your pages trying to promote your products or services. Make a well-thought-out plan for 1-2 weeks in advance, which will serve as a timetable and give a clear understanding of what, when and where to publish.

Create engaging and unique social media content. As with other areas of online marketing, content is the backbone of social media marketing. You should regularly publish really valuable information that will be interesting and useful to your customers. The content you share on social media may include:

• Images;
• video;
• infographics;
• practical guides;
• links;
• text posts;
• audio files;
• other.

Maintain your brand image consistently

Using social media in marketing allows your business to project your brand image across a variety of social platforms.

Each platform has its own unique medium, format and tone of voice. However, remember that the nature of your brand (whether it is friendly, fun, or strict and reliable) should remain the same across all social networks where your brand is present.

Use social media to promote your content

SMM is the perfect channel for promoting the best content from your website or blog. Once you build a loyal audience on social media, you can be sure that readers will find your freshly published content right away.

Plus, engaging blog content will help you gain a lot more followers. Content marketing and SMM complement each other wonderfully in terms of efficiency. In addition, content marketing uses content reorientation. This approach allows you to increase the reach of your target audience and get the most out of one piece of content.

Share links to other people’s content

Even though SMM involves the use and promotion of its unique content, links to third-party resources (articles) can be very useful. If you are sure that a third-party source offers useful and valuable information for your readers that they will definitely like, link to it without a twinge of conscience.

Links to external sources increase the level of trust and reliability. Plus – you can also get links to your profile or website.

Always measure efficiency

For example, using Google Analytics. You cannot measure the success of your social media marketing strategies without tracking data.

Google Analytics is a great social media marketing tool to help you identify and measure your most successful marketing techniques and identify losing strategies. Include tags and UTM tags in the links you share on social media to track the effectiveness of your SMM campaigns.

This way you can monitor regularly and quickly understand what is working and what is not, identify trends, trends and opportunities for growth.

And be sure to monitor the performance of each social platform separately. Don’t mix all your social media traffic and sales into a single whole.

Separate sources. This data will help you determine what content, and on what platform, is best received by your audience.

Here are the 9 most important metrics to track your social media marketing performance:

1. Involvement. It includes clicks, comments, likes, reposts, and replies to your social media posts. There are also platform-specific engagement metrics such as “Saved” posts on Instagram and “Pinned” posts on Pinterest.
2. Coverage. The number of people who have seen any content associated with your page or profile is your reach.
3. Subscribers. This is the number of people on your profile who have clicked the Subscribe button and regularly see your content in their news feeds.
4. Impressions. This is the number of times your post has been viewed. This metric does not depend on whether your audience is responding to the post or not. The number of impressions is generated even when users just browse the news feed and do not click anything.
5. A number of video views. This metric is relevant on YouTube, Facebook, Snapchat, Instagram, or any other social channel that allows you to watch videos. You get statistics on the views of your videos.
6. The number of profile visits. The number of people who opened your page on social networks is equal to the number of visits to your profile. This can be seen on LinkedIn.
7. Mentions. This is the number of times your profile has been mentioned by your followers in their posts.
8. Tags. This is when your followers add your company profile name or your hashtags to a post.
9. Reposts. When someone from your audience posts some of your content on their profile.

Select the most important performance indicators that match your goals and objectives and monitor them regularly to analyze the correctness of your strategy.

Experiment and test

Not everything always goes smoothly with brands on social media. Therefore, do not be upset if, for some reason, your strategy did not work as you planned. Learn from mistakes.

Analyze your performance. identify the reasons for the failure. Find out what worked and what didn’t. Then do more of what brings results and stop wasting time on what turned out to be a failure.

If your strategy is to drive traffic from social media to your website, then consider optimizing your site first before changing anything on social media.

Overall, look wider at the big picture and experiment with new approaches.

How to choose the right media platform for SMM

I’ve put together a quick rundown on how to use social media in marketing for you, taking into account the unique characteristics of each platform.

Facebook

Facebook’s laid-back, friendly environment requires an active social media strategy.

Facebook is where people come to relax and chat with friends. Therefore, the tone of your messages should be calm and friendly.

Remember that organic reach on Facebook is extremely limited. Consider paid ad placement, which can provide very granular targeting.

Pros :

• There is almost everything on Facebook.
• Detailed targeting with paid ads.

Cons :

• Big competition.
• Low organic reach.
• The price of advertising is constantly increasing.

Instagram

This social network is having its best times, as its growth rate breaks all records. For businesses, this, in turn, is both an opportunity and a threat. On the one hand, more users mean more reach. On the other hand, this means a lot of content and a lot of competition.

Instagram is unlikely to be suitable for B2B companies, but it is perfect for online retail. What Instagram really does is to work effectively with influencers (accounts with a large follower base). You can achieve much more efficiency by partnering with an influencer who will promote your product than spending the same money driving cold traffic to your site through paid advertising.

Pros :

• High level of involvement.
• Lots of influencers to collaborate with.

Cons :

• Organic reach is declining due to high competition.
• Not suitable for B2B companies.

Youtube

YouTube is the most popular and best video marketing platform (publishing and promoting video content) and an incredibly powerful SMM tool. Many companies try to create “viral” video content, however, in this case, the chances of success are negligible.

Much more effective is to focus on creating helpful, enlightening how-to videos that have a strong chance of becoming evergreen content and drive traffic for years to come through SEO optimization.

In addition to their actual value to the audience, these videos have the added benefit of ranking in Google SERPs. Therefore, if you have the opportunity to include video in your content strategy, then you should pay special attention to this format.

Pros :

• The video format is gaining popularity.
• YouTube rewards good content with a significant amount of organic reach.
• A great place to try viral marketing strategies.

Cons :

• The creation of high-quality video content requires special skills and a lot of resources.
• The popularity of the platform also creates high competition for the user’s attention.

Telegram

As you know, Telegram is primarily a messenger. But with the addition of new functionality and the emergence of chats and channels, Telegram acquired elements of a classic social network.

One of the most popular and effective tools is the Telegram channel. You can create a channel and regularly publish short informational posts that will grab the attention of your target audience. As practice shows, both B2C and B2B companies succeed in lead generation via Telegram.

For example, you can often find channels of travel agencies that publish hot offers for tourists and also channels of marketing or web studios that share cases and expertise in order to find new customers.

Pros :

• Due to the nature of the messenger, the content that is published on the channel receives significant coverage thanks to the notifications disguised as private messages.
• Convenient content format for users.
• Possibility of fast channel growth due to easy promotion through other channels.

Cons :

• Due to the growing popularity of Telegram channels, competition is also growing, which makes the struggle for user attention even more fierce.

Pinterest

Pinterest is one of the fastest-growing SMM trends. This platform is focused specifically on visual content, namely images. Ideal for ecommerce businesses and brands that are promoting their products.

Pinterest allows businesses to showcase their product offerings as well as develop brand identity through engaging, unique pinboards. As you strategize for this platform, remember that women are its primary audience. If they represent your target audience, you should definitely be present on Pinterest.

Pros :

• People who spend time on this platform are most often looking for purchase ideas. This, in turn, ensures high traffic conversion from this platform.
• Large organic reach.

Cons :

• The nature of this platform assumes a very large number of publications. You need to post a lot and often to get noticed.

Twitter

Twitter is an SMM tool that allows you to broadcast your updates on the Internet in a short form.

If you’re looking to grow your Twitter account, be sure to dilute your tweets for specials, discounts, and news with hilarious tweets that convey your brand’s tone.

Remember to retweet messages in which people mention you, and if possible, answer subscribers’ questions.

Twitter is an SMM tool, the essence of which is dialogue and communication. So make sure you actively engage with your followers and build communication.

Pros :

• Simple and convenient format.

Cons :

• A very noisy platform. It is very difficult to get noticed. Therefore, you will have to publish often, a lot and with high quality.

LinkedIn

LinkedIn is a social network for professionals where people exchange contacts and communicate about business and career opportunities. It is a great platform for engaging in professional dialogue with people from similar industries and sharing content with like-minded people.

also great for a job posting and employee internal communication.

This platform will help you establish yourself as a leader and build trust in your industry.

Pros :

• High concentration of people from the business community
• An excellent platform for B2B companies, as most people are open to new opportunities for their business.

Cons :

• Like Twitter, LinkedIn is a very noisy platform.
• Almost no one scrolls through the news feed like on Facebook or Instagram. Therefore, it won’t be easy to get organic reach.

Reddit

Reddit and similar social platforms (Stumble Upon or Digg) are ideal for sharing interesting content.

With over 2 billion page views per month, Reddit has incredible potential for social media marketing. However, marketers should be aware that the platform only welcomes truly unique, engaging content.

Posting to Reddit is always a game with fire. If your post is perceived as spam or is caught doing something to sell, the community will not have mercy on you. You will most likely be banned a few minutes after posting.

But if you have content in store that is really useful for the demanding Reddit community (and these are cocky, free-thinking and literally obsessed with the Internet young people), you will receive enormous benefits and, of course, earn such valuable traffic.

Pros :

• Great coverage and fast feedback.
• Perfect if you need to validate an idea or collect feedback on your service or products.

Cons :

• The audience on Reddit abhors trying to sell or promote their business. Therefore, everything should be done as naturally as possible.

Quora

It is the largest Q&A platform. For a very long time, marketers have underestimated this place, but as practice shows, more and more companies are betting on Quora.

High-quality content in text format gives you the opportunity to get colossal reach and drive targeted traffic to your website. All that needs to be done is to provide interesting and valuable answers to the questions asked by platform users.

Apart from that, Quora is also a source for content for large publications. Really good answers are republished on Forbes, Time, Business Insider, Inc and other sites.

Pros :

• High organic reach.
• An infinite number of questions that can be answered.
• Opportunity to get additional coverage and backlinks to the site if big publications pay attention to your content.

Cons :

• Most of the popular questions have already been answered and it will be difficult to interrupt them in terms of quality and originality.

Conclusion

I hope I managed to bring some clarity into the features of the main social platforms and what SMM promotion is.

However, do not overload yourself and try to embrace immensity. You don’t have to be on every one of these social networks. It is enough to choose the tools that best suit you and your business. Better to concentrate on one, reach a certain level of success there, and only then switch to the next.

Find out where your target audience lives and be active on this platform.

Armed with the knowledge of what each social network is and what requirements it has for you, you can create good content for each of them.

Now you have everything you need to get started successfully. Go for it!