Grow your Carpentry Business Rapidly with these Advertising Tips

A high school diploma or an equivalent education is basic to becoming a carpenter. Carpenters build on their qualifications with on-the-job training or apprenticeship programs. A carpenter needs physical strength and flexibility, business skills, soft skills, and problem-solving ability, to excel at his/ her job.

These skills and abilities hone an individual’s talent for building and fixing things. While talent is crucial to start and grow your carpentry business, it is marketing that propels your talent to deserved heights.

Given here are some classic and creative ways to advertise and promote your carpentry business:

1. Get Referrals

Getting customer referrals is a great way to develop credibility for your business. Delivering top-quality work is in itself a great promotion. But advertising is crucial to converting your present work into more work for the future. Encouraging customer referrals is one of the best and cheapest ways to promote your work.

If you own a website, then request your customers to leave a review on your website. Encourage them to comment about their experience of partnering with you, on review websites and social media pages. These are some popular avenues your customers visit to look for referrals. A good word or two on these channels can get you more work quickly.

2. Own a Business Card

A classic way of promotion, a business card still works. Leave your business card with each customer after a job well done. A business card makes it easier for potential clients to get in touch with you immediately.

For maximum benefit, design your business card to highlight your work benefits. You could highlight your decades of experience or awards for your work. Details such as website address and insurance to protect carpentry business are a great plus. They convey professionalism and leave a great impression on clients.

3. Approach Local Businesses

Advertise your business at local shops that see heavy footfall, and at restaurants and construction-related infrastructure shops. You could use your business cards for promotions here.

4. Use Customized Business Inventory

An example is a fridge magnet with your company details and contact number on it. You can give such customized magnets to every customer as a token of thanks after a job. You can also use them on your work transport vehicles and even deliver them at popular local stores.

You can also use customized hand towels, gloves, stickers, and caps, instead of magnets.

Well-designed inventory delivers a visual appeal that is instantly captivating. Your target audience can get details about you instantly without having to memorize them. The deeper you are in your customers’ minds, the greater the chances of increased business.

5. Build an Online Business Presence

Consumers are relying more on online channels such as social media and review websites for researching a business. Establishing an online presence is therefore essential. Start listing your business on online map services, business directories, and social media websites.

A comprehensive listing increases your business visibility. You can increase your reach to customers looking for carpentry services and comparing local service providers.

When adding a company profile to online websites, ensure that you are projecting the advantages of hiring you. Specify applicable qualifications, awards and recognitions, and notable affiliations. Add high-quality images of your business premises such as an office, and your work, for greater credibility. 

6. Buy Advertising Space on Popular Local Media

Local media such as popular and niche magazines (e.g., construction magazines, home interior décor magazines, etc.) can increase your visibility. Approach local media and research their advertising rates.

You can make better deals if you have repeat business. Sometimes, unsold advertising space comes cheaper. Check for these spaces and utilize them.

Using local media for marketing is one of the time-tested, cheapest, and best ways to build your physical presence locally.

7. Discover Work in Local Property Maintenance

Find out about the local properties in your area and the real estate agents or managers maintaining them. Get in touch with them and let them know how you can make their lives easier. You can deliver your services as part of their regular property maintenance.

Rental properties or properties managed by managers seek reliable maintenance services. While these jobs may be small such as installing new locks or replacing windows, they can bring you visibility. You can gain hefty projects in the future on the strength of your good work.

8. Say it with a Blog

In keeping up efforts to maintain your online presence, start a blog. Create job posts on solutions for basic carpentry works that customers can accomplish on their own. Talk about the art of carpentry and personal stories such as a typical day in the life of a carpenter.

With regular posting, you can increase your brand awareness and credibility.

9. Promote your Business on Advertising Boards

Get company boards designed with your logo and key details. A sign-making company can design such boards at cheaper prices. Hang these boards on business transport or at spots that attract instant attention such as outdoors at a client’s location. If your work area includes scaffolding, then you can use these boards there too, for better visibility.

10. Start a Website

Building a website strengthens your online presence. You can build your own website with cost-effective tools available online. Include key details such as services, experience, contact, and use of insurance, to inspire trust in people. Insurance coverage protects your business reputation from damaging lawsuits. Know more about carpenter requirements by state, click here.

11. Try Paid Advertising

Paid advertising methods such as Google and Facebook adverts help you get business faster. Targeting local results through these adverts is cheaper too. Create a positive impression with a catchy ad copy, and watch your business grow.

12. Keep Yourself Updated

Keeping yourself updated with new skills is a great plus. You can create a new segment of customers with additional carpentry skills. You can also focus on skills that are not carpentry-related but elevate your business. For example, a computer design course can help you project your ideas better to corporate clients and win a deal.

In Conclusion

The job market projects 91, 200 jobs for carpenters every year, over a 10-year period. You can stay ahead of the competition only with savvy marketing techniques. Marketing may seem overwhelming initially, but you can ace the race with persistence.