Who will not love to get their orders in engaging shipping boxes labeled with the perfect box printing? Are you an e-commerce brand and wish to expand your customer relatability? We are here to show you how custom printing can take your brand recognition to places!

Elegant and informative boxes are the lifeline of online businesses. They are the stepping stone on which future customer loyalty is built and sales figures are set at impressive levels.

What is e-commerce packaging printing?

E-commerce has emerged as the leading force driving retail sector growth. Like many other industries, the retail industry has also been positively impacted by the elevating power of the internet. The retail markets have seen a solid expansion in sales growth owing to the increasing number of customers annually.

In 2020, over 2 billion people bought goods and services online and in the same year global e-retail sales climbed to $4.2 trillion. Does opportunity ring loudly? We guess so. The e-commerce sector sees a rapid influx of new traders. Whether on a small scale or established brands opting for a hybrid distribution channel, every year the competition and customers’ expectations grow exponentially.

You might be wondering where custom printing fits in this? You are about to be pleasantly surprised as to how customized printing features placed on the shipping boxes influence the brand’s survival prospects in the e-commerce markets. If you are just setting foot here or want to attract more customers, innovative printing styles can make all your dreams come true!

Here we explain to your how it happens. Have a look:

Decoding the customer demands

It is a no-brainer that if you want to impress buyers, the first physical brand contact must be the best one! It means that when customers receive their orders they should get a powerful branding feel. Using printed graphics and texts is the best way to make them reap the highest value of their purchases.

One might think that positive brand vibes can also be extended through digital ads and numerous other marketing campaigns. But what businesses often overlook is the ability of the shipping boxes to actually touch customer points and make them feel the branding effects on one-on-basis.

In other words, the boxes can attract customers at every level by giving them strong reasons to like the shipping boxes. Every customer demographic can have personalized boxes that cater to their specific needs and product requirements.

Resonate with the business motto

What are your company goals? It is to present the products to encourage more sales, expand customer reach, or introduce the brand and items to more buyers? Whatever the brand motto is, can be conveniently reflected in the boxes.

How does it help?

Customers want to buy products from the best brand. And using creative printing techniques can convince them that your company is their ultimate option.

Marketers have time and again pointed at the brand logo and name as the most influential branding components. Customers remember and recall the brand through them. Contemporary box printing gives a lot of choices to craft these in offbeat ways to help customers retain the brand image instantly. Moreover, the marketing messages make a better impact when presented using colors and numerous printing effects.

The color combos incorporated extend the branding vibes too. Bold colors reflect the business as energetic while lighter color hues instill earthy and premium brand image. The brand identity is cast upon customers via a mix of printing features that present the brand in the perfect manner.

Create a compelling brand aura

E-commerce markets provide convenience to customers, they order products from anywhere and have them delivered within a short time.

Every shipment procedure depicts the brand values. From the website shopping experience to packaging, shipping, and reaching customers on time, all the activities form together to entice customers into ordering again.

By printing crucial product info, you can productively save the shipment from potential damages during transit, handling, and storage. We often see boxes marked as fragile and sensitive. Also, mentioning how to handle the boxes is helpful too. Brands use the box sides to indicate which side to keep up, the box weight, and how to open the boxes among others.

Customers wishfully order again when they get their orders as promised. Bad and torn boxes compel customers to attach the same feelings to the brand and avoid picking it for more orders.

 Elucidate alluringly

Customers surely want to know as much as possible about the products they buy. Whether it is the nutritional info about food items, user manual for electronic products, allergens for medicines, etc., every little box detail makes a difference to how the customers perceive the brand.

Picking custom font styles with attractive colors makes the boxes a fun read. Also, the custom printed shipping boxes are laminated with various effects that keep the boxes erosion-free and add glimmer to the box appeal.

Most printing houses prefer to incorporate artistic inscriptions such as innovative box designs and patterns on the boxes. These make the e-commerce packaging fun and quirky. Customers look forward to getting exceptional boxes with their orders. It adds value to their purchases and to the unboxing experience.

Personalized messages and creative opening formats create a favorable shopping vibe that encourages repeat orders. Impressive boxes also make it to the social media trend of sharing unboxing procedures. One good review changes customers’ perception of the brand and reduces the need for extensive marketing.

Review and update

Marketing is expensive and time-consuming. Using boxes as the main marketing device helps to not only lower costs but also to enable easy updates.

Changing trends and the need for holiday packaging make e-commerce box printing a viable and practical tool that can be alerted conveniently. The boxes are designed and printed within a short time to reflect the current customer expectations.

Conclusion

Now you know that why several e-brands swear by their boxes! These can prove to be the best branding partner for your brand.