Top 5 Ways to Find Blog Topics to Improve SEO
Social media marketing, PPC ads, search engine optimization all these ways constitute a digital marketing campaign as a whole. Content marketing, no wonder, has emerged as a prominent part that boosts your overall marketing efforts.
So, when we think of content marketing, the first thing that comes to mind is blog topics. Since it’s not concealed that uploading blog posts on your website help drive traffic and greater conversions. Do you think posting blogs on random issues will help you navigate the traffic?
If you do, you need to read this blog!
As per the most reputed SEO agencies in Gold Coast, SEO-optimized blogs tend to pull a huge chunk of mass to your website. Hence, it calls for finding the blog topics that improve your SEO rankings in the long term. In addition, make sure that your blog posts are answers to the queries of your target audience, as they will adhere to Google’s algorithm that loves intent-based content.
Let us see how you can find blog topics that help in improving the SEO of your website –
- Use Analytics for Keyword and Topic Analysis
The best part of going digital is to monitor each move of your target audience through analytics. For example, through analytics, you can easily track whether people are genuinely interested in your product.
By watching the opening rate of your emails, you can conclude whether the audience needs more information on the topic in the email. This way, you will unveil what subjects people are willing to give a shot to.
- Google It
Customers are savvy today. Your customers Google everything they intend to purchase. Hence, using tools to explore what people are searching for and in what volume is a great way to find the right blogs. A good SEO Gold Coast agency will make sure to use these tools for optimum results.
- Use Google Suggest – Type the keywords you want to search and see results.
- Google “People Also Ask” – The free tool “People Also Ask” gives you suggestions on related questions and is available on the search engine result page below the featured snippet.
- Make use of Google Trends – By entering the search keyword, you can see the volume of keywords trending and create engaging content around those keywords.
- Google Related Searches – You can get content ideas on the bottom of the SERP screen where related search questions are available.
These tools will help you track what customers are keen on surfing, what interests them, and what they tend to purchase in the future.
- Don’t Avoid Social Listening.
Social media platforms are the most imperative way to find out what your audience wants. Hence, monitoring what people like, dislike, and the search will depict what they are exploring.
Hence, joining various business-related groups, following hashtags of your niche will keep you abreast of current trends, and you can easily create engaging blogs on those relevant topics. Also, make sure you focus on attracting potential customers rather than imposing your products on them.
- Using keyword tools will be great.
Keyword tools would be a great idea to harvest maximum results for your website. Explore different keyword tools that will manifest a list of topics people are searching for online.
- Quora – Enter a phrase or word on Quora; you will find a list of questions around that. Select a topic with high volume, and you’ll hit the jackpot!
- Google Keyword Planner – Watch and analyze what type of keywords have been searched and search volume statistics.
- Keywordtool.io – This tool will compile a list of topics people are searching for online.
- Queries at POC
Have you ever thought about asking your sales staff or customer service staff what queries they get from customers?
If not, give it a thought!
They are the first point of contact when a customer enters your store. Ask your staff about what people want and their necessities, Do the products/services catering to their needs, and there you go! You are going to end up with a list of trending topics at your fingertips.
Also, you can interact with the audience through your social media accounts in a live session where you can conduct live Q&A, dig through the queries, and get yourself a complete list of topics.
Wrapping up
Generating blog topics that drive fair traffic on your website is something to be taken care of. After all, putting all the effort in it is imperative if you are looking to yield high profits. And with the ever-enhancing digital practices, companies have put themselves on digital platforms to reap better results. It would help if you chose a competent agency to take care of your requirements.
This is where the services of an experienced SEO Gold Coast agency will complement your marketing efforts by crafting relevant and high voluminous blogs.
