6 Free And Effective SEO Tools To Enhance Website Ranking And Traffic

Search engine optimization (SEO) is the process of enhancing a website’s visibility in search results. If your site is not doing as well in search engine results as you would like, it may be time to reevaluate your approach to search engine optimization. Both established and cutting-edge SEO tools simplify the process by which website owners may determine what they must do to maintain their positions at the top of search engine results.

SEO Tools

Let us define search engine optimization (SEO) tools and discuss how they might benefit your advertising efforts. Search engine optimization (SEO) tools are any software or hardware that facilitates the execution of a particular SEO task. A keyword analysis is a significant aspect of search engine optimization. An efficient keyword tool for SEO is something that most marketers can’t live without. Tools like a free SEO analyzer, backlinks tools, google page speed tools, and more are also crucial to the SEO process. Any page on your website may be analyzed for things like page speed, header tag quality, image processing, and more with our free, proprietary SEO analyzer.

To improve your site’s search engine rankings, it may immediately pinpoint areas for improvement. So if you’re curious about the answers to the questions “What are SEO tools?” and “How might free SEO tools help my company succeed?” then keep reading.

There are a lot of SEO tools out there, but not all are created equal. Some are better than others, and some may be better suited to your business and needs.

Here’s a look at some of the most popular SEO tools, along with some pros and cons:

1. Google Keyword Planner

Google Keyword Planner (GKP) was created to research keywords for Google Ads, but it also serves as a valuable tool for search engine optimizers. The fact that it comes straight from Google means that many SEOs already assume its data to be reliable.

Google Keyword Planner is a great resource for businesses of all sizes, but it’s especially useful if you have a very specific niche. For example, if you sell products related to cats and dogs, then the Keyword Planner might show you a list of keywords that are relevant to that niche.

However, our results show that GKP is only around 45.22% accurate and nearly always overestimates “actual” search traffic. Also, GKP only provides a ballpark estimate of search volume. Despite this, it’s still a valuable resource if you wish to investigate every possible term.

2. Data Studio

Google Data Studio is excellent for merging, visualizing, and sharing information from several sources (like Search Console and Google Analytics, for example). Lee Hurst has given several Google Data Studio tools to give you a sense of the types of SEO projects or dashboards you may construct without spending a dime.

3. Ubersuggest

Enter a term with commercial significance, and you’ll be presented with many related recommendations and data on associated keywords’ popularity, search traffic, cost per click, and potential ranking.

Use a keyword research tool for SEO as Ubersuggest if you don’t wish to spend countless hours brainstorming keywords in your SEO strategy.

It facilitates the automation of the keyword research process and provides valuable indicators to guide your selection. In addition, Google AdWords users may utilize Ubersuggest to receive ideas for keyword phrases in their ads. The success of any SEO effort depends on your ability to target the proper keywords. Lack of visibility in search results leads to a significant drop in traffic, leading to decreased conversions.

4. Google Trends

Google Trends is a valuable tool for keeping tabs on how various subjects and trends in the field have been trending over time. Put this device to work for you to track down emerging tendencies and then utilize that data to develop a content marketing plan that will resonate with your audience right now.

Changes in people’s search behavior surrounding a particular trend may be tracked over time with the help of Google Trends. To utilize Google Trends, enter a term into the search bar. You can see how people’s interest in the issue has changed over time, where it has generated the most buzz, and what additional terms have been searched for that are linked to the initial question. The most significant results may be achieved by using this tool in conjunction with other words to compare and contrast changes over time.

5. Moz

The comprehensive SEO toolkit Moz offers is well-known for its user-friendliness and ease with which it facilitates site improvement. More than that, it provides free SEO tools for everything from link building & analysis to keyword research, website performance, and even local listing audits. The Link Explorer facilitates well-considered link construction. You may quickly locate the most relevant keywords for your site by using Keyword Explorer’s access to the most extensive search keyword database. When you add the MozBar plugin to Chrome, every page you view is analyzed by Moz. Search engine results page (SERP) rivals may be quickly diagnosed using the Competitive Research tool. These four are only the tip of the iceberg of free resources available to you.

Moz is also an excellent resource for learning SEO, whether you’re just starting or want to master more sophisticated strategies. It’s a solid place to learn SEO or hone your existing skills.

6. Siteliner

Analyze your site for problems that might hurt your search engine results, such as broken links, duplicated content, and redirects. Next, inspect your site’s SEO performance and see how it stacks up against the sites scanned by Siteliner. Page load speed, average word count, and other data may be compared to the competition to give you a sense of where you stand. If your site has less than 250 pages, Siteliner will assess it for free once per month. Siteliner Premium allows you to scan an infinite number of pages.


SEO Cairns is a worthwhile expenditure for any company. Yet, if you’re just getting started and can only spare a small amount of money for SEO, you may use free SEO tools. When you’re ready to expand, you may upgrade to the paid edition of many of these programs. Consider our requirements and desired outcomes to help you decide which option is ideal for your company. Then, find the best search engine optimization (SEO) tools to help you succeed.

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