5 Ways to extend Instagram Engagement in 2021
Today, brands got to look further into their performance metrics and track comments, saves, shares, Instagram Stories views, and even DMs to know how they’re performing. Luckily, it’s not as hard as you’ll think! We’re sharing 5 ways you’ll level-up your Instagram strategy and increase Instagram engagement in 2021:
#1: Discover Your Best Time to Post
Did you recognize you’ll be limiting your Instagram engagement by posting at the incorrect time, or simply not regularly enough?
While there are a couple of the way to extend Instagram engagement, posting when your audience is most active may be a quick win.
Instagram’s algorithm loves posts that generate tons of engagement during a short period of your time , and can often move that post to the highest of your followers’ feeds.
To encourage this, spend a while monitoring and tracking your Instagram analytics to find out when the simplest time to post is for your audience.
Later’s Best Time to Post feature automatically calculates your 7 top posting times supported your best performing posts from the recent month:best time to post on Instagram
Every Instagram account is formed from unique followers in several time zones, so it’s an excellent idea to seek out your personalized best time to post on Instagram. This way, you’ll reach more people, increase engagement, and grow your brand!
Later’s Best Time to Post feature is out there on all paid plans. Upgrade now to seek out the simplest days and times to post on Instagram for max engagement.
Find Your Best Time to Post on Instagram
Optimize your Instagram posts by scheduling them at your highest engagement times!
#2: Start Conversations with Instagram Stories Stickers
Over 500 million Instagram accounts use Instagram Stories a day , which number is merely set to grow in 2021!
Instagram Stories stickers are an excellent thanks to encourage your followers to talk and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.
Here are a couple of ways you’ll start with stickers to extend Instagram engagement:
The Question Sticker
Nothing sparks conversation quite an honest AMA (Ask Me Anything) on Instagram Stories.
And while influencers are known to use the Instagram Stories question sticker to assist their followers get to understand them more, there’s no reason why you can’t do an equivalent for your business.
It’s an excellent opportunity for your followers to urge to understand your brand better, or get more information about your products.
Increase Instagram Engagement: Instagram Stories Stickers
On the flip side, it’s an excellent place for you to ask your followers some questions. you’ll spark a conversation about your next season’s color palette, or what product lines they’d wish to see more of.
It’s engagement, conversation, and customer feedback all bound up in one great post!
Get more ideas on the way to use the Instagram Stories questions sticker here.
The Quiz Sticker
The interactive Instagram Stories quiz sticker allows you to share trivia-style multiple-choice questions together with your followers and track the results.
When one among your followers “votes” on your quiz, they’ll be ready to see whether or not they got it right — and you’ll be ready to see what percentage votes each option received and the way everyone voted.
Increase Instagram Engagement: Instagram Stories Engagement: Quiz Sticker Later
Find inspiration on the way to use the Instagram Stories quiz sticker for your business here.
The Countdown Sticker
If you would like to pique the interest of your followers and obtain more traction together with your events and sales, the countdown sticker on Instagram Stories is ideal for your posts!
When you share a story about an upcoming event (like an in-store sale, product launch, or special announcement), you’ll add a countdown sticker that counts right down to the date and time you set.
Your followers can then subscribe your countdown event, which can send them a reminder when the time is up and your countdown is complete!
This is an excellent strategy for engaging together with your Instagram followers and getting your audience to opt-in to special events or promotions.
Want more on Instagram Stories stickers? Read this blog post where we dive into 13 of the simplest Instagram Stories stickers to assist grow your business.
#3: Regularly Test and Analyze New Content Types
Some of the simplest content plans on Instagram come from experimentation.
Testing out new sorts of content can feel daunting on Instagram, especially if you are feeling like you’re onto an honest thing and seeing good engagement on your current content strategy.
But trust us: trial, error, and content experiments are key to being before the curve and having a stronger strategy.
For example, on Later’s Instagram profile, we’d previously been using workdays as our core posting schedule. But with a touch of testing, we realized Sundays were our greatest days for engagement as we were ready to hold our audience’s attention for longer!
Increase Instagram Engagement: Quiz Sticker
So now we elect to share important content and tease out announcements on Sundays, rather than the work week once we know our audience will produce other things on their mind.
Not sure where to start? Here’s a few of ideas you’ll try this month:
#1: Test new content types. Memes, quotes, user-generated content, mini-infographics or maybe a selfie-style video might be great on your grid or stories.
#2: Experiment with video types like Instagram Stories, Instagram Reels, and IGTV. Some brands work well with long-form content on IGTV, while others still favor the short and snappy clips. Try something outside of your norm.
#3: Test out different Instagram Stories styles and see if they improve your engagement. for instance , see if a chatty behind-the-scenes content resonates together with your audience, or if they like weekly round-ups.
As you test different content types, don’t forget to regularly check your analytics!
With Later’s Instagram Analytics, you’ll see how your posts perform over time, and across several metrics like comments, Instagram likes, and engagement rate. Plus, you’ll also get Instagram Stories analytics and track up to three months’ worth of content.
Instagram Stories analytics
Track and measure all of your Instagram performance metrics in one place with Later’s Instagram Analytics!
Grow Your Business with Instagram Analytics
Increase your engagement, optimize your stories, drive traffic and more with Later’s Instagram Analytics!
#4: Create “Saveable” Content for Your Feed
Instagram comments, shares, and saves are more important than ever. one among the simplest ways to enhance your engagement for this year is to make more content that encourages your audience to tap that save button!
Increase Instagram Engagement: Instagram Saves: Save Button
“Saveable content” is anything you recognize your audience will want to revisit at a later time.
For example, the coloured Girl shared this post about love languages and encouraged their community to practice self-care:
Using carousel posts to share valuable tips and knowledge can cause more saves, as your audience can refer back to the post once they want to act on the ideas .
Similarly, travel content creators are seeing success from creating mini-blog style posts and sharing information about their destination:
When you’re brainstorming “saveable” content for your feed, believe what’s important to your audience and what they’ll find value in. this will be anything from an infographic to funny memes or quotes that you simply know will resonate.
#5: Share Data Your Audience Will Love
Posting personalized and data-driven content may be a big trend prediction for 2020 and that we think it’ll really help drive engagement too.
Brandon Perlman, founder and CEO of Social Studies, Inc. explains that machine learning and personalized content isn’t going anywhere:
“I foresee quite bit more data-driven analyses and infographics being shared from real brand advocates, consumers, and fans,” Brian predicts.
A great example of this is often Spotify’s Wrapped campaign — “it’s brilliant, informative, personal, utility-driven, custom, shareable, and just slick.”
Social media predictions for 2021
Ready to try the trend? Start by watching your own data. for instance , if you’re a web retailer, are you able to see when people wish to shop the most? What made the most important sale of the month? What percentage of your audience voted for a replacement product?
From this data, are you ready to build a story about it to share together with your audience or is there one key stat you recognize your audience will love?
While producing data-driven content does take some overtime and preparation to execute, it’s well well worth the effort once you see your engagement rates rise!
I hope you enjoyed the article of wizarticle.
