The online presence of business has become essential in present circumstances when consumers are keener on purchasing products online to either save time or avoid harassment of retail shopping. But if you want to sell your products online, your website must be found easily by your target audience. This means you must appear on Google’s top positions ((Search Engine Results Pages (SERPs). It is of no use if you own the best products and website but cannot do better SEO to attract potential customers.
This is when you need SEO. Search Engine Optimisation helps rank your website higher in the SERPs and increase the visibility of your website, bringing more traffic to your website. The more traffic you get, the more will be the possibility of conversions.
We will discuss five tips to help you optimise your e-commerce website for SEO and increase your sales.
Find Relevant Keyword
Keywords play a crucial role in search engine optimisation and help rank your e-commerce website. You will have to do in-depth keyword research to find the most relevant and efficient keywords to cater to your online activities. Currently, search engines are more interested in long-tail keywords, which can be very helpful to rank you high on specific categories where your competitors are yet to be found. Long-tail keywords can draw traffic you are looking for to your website and boost your conversion rate. While searching for keywords, analyse user queries. Today people are pretty specific and look for things using conversational queries. Therefore, user intent is fundamental to understand relevant keywords.
Intelligent Navigation is Vital
Navigation is essential to boost your SEO for your e-commerce website. Your e-commerce websites have too many links pointing to different pages and back. You will need to work intelligently on your navigation to maximise your website potential. You need to make your links look natural. Use strategic keywords to improve your ranking. Avoid keywords stuffing to protect yourself from getting penalised by Google. Including relevant keyword links in your product descriptions can connect all pages of your website very efficiently. A website with poor navigation fails to engage its audience and lead the website to poor ranking.
Avoid Duplicate Content
Duplicate content is the most serious enemy of online stores and impacts search engine optimisation in a very critical way. It is against the search engines’ protocol and sends a wrong message to your potential customers. E-commerce websites have to face this problem as they deal with a lot of product descriptions. Most of the time, these descriptions come from sellers. And same sellers can distribute those products to other e-commerce websites. As a result, you will find the exact description appearing on multiples e-commerce websites. Options like filter and category can lead to duplicate content issues. These filters create different URLs with the same content. To fix this issue hire a professional SEO company.
Compelling Product Descriptions
Content must be impressive and engaging with catchy headlines, compelling product descriptions. Such content is impactful and leads to an increase in your conversion rate. Therefore, you must avoid using product description shared by your seller or manufacturer. Create unique and interesting content with relevant keywords to make your content SEO-friendly.
Optimise your Product Images
Images play a very significant role in e-commerce stores. They work as a catalyst in prompting people to buy. Ensure your product pictures are of high quality, original, and eye-catching. Images have a great potential to influence users and Google Images’ search results. They can help in increasing the high number of traffic back to your website.